8 августа 2026 г.

ОБ ЭТОМ ЭПИЗОДЕ

Asia's unscripted formats market has shrunk by about two-thirds over the past five years. So what does it take for an indie agency to survive, let alone win?

On this episode of ContentAsia On Air, Jin Woo Hwang, founder of Korean formats agency Something Special, joins Janine to talk about life as an indie formats creator, developer and distributor in a market defined by risk aversion and shrinking budgets. He explains why broadcasters have pulled back from funding creative trial and error, why Korean formats are considered a safer bet, and where indies fit into an environment of mega-mergers.

Hwang also shares his formula for balancing acquisitions against original development, the story behind “Unforgettable Duet” – the dementia-themed format that took real persuasion to get commissioned and is now in its second season – and how AI is changing the format development process for the better.

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английский

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