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Yann Cornil, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business. As a French food researcher, Yann Cornil was surprised by North American eating habits and messaging about good vs. bad foods. Yann's research with Pierre Chandon suggests that we eat less a…
Takuro Ishikawa, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG). Tak Ishikawa returns to the podcast to help us understand the recent "debate" about boosts and nudges. To help ground the conversation, we disentangle terms like heuristics, biases, nudges, and …
Julie Szabo, Principal at Capulet. At Capulet, Julie Szabo has worked on a wide variety of online communication campaigns. In addition to sharing general wisdom for creating social media campaigns and measuring their impact, Julie tells us about recent projects promoting HPV vaccines in Bangladesh,…
Clea Stone, Associate Director at The Sound. Because Clea Stone recently completed the Advanced Professional Certificate in Behavioural Insights to complement her existing skillset from a decade of work in market research, she's perfectly equipped to help us explore the intersection of market …
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