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Today we're back with Scott Hogan, author of the bestselling book Built from Broken, which has sold more than 300,000 copies. Scott is the founder of SaltWrap, a company dedicated to helping people stay strong, mobile, and pain-free through practical approaches to nutrition, training, and reco…
Welcome to Part 3 of this special four-part series of Before the Bestseller, recorded live at Ed Rush’s Top Gun Author Live Event 2026. In this session, I’m sharing the real stories behind books that found their audience, from Atomic Habits and Profit First to Rich Dad Poor Dad, Go for No! and How …
Welcome to Part 2 of this special four-part series recorded live at Ed Rush's Top Gun Author Live Event in Dallas. In this episode, I want to talk about something that doesn't get enough attention: how to stop wasting your time and money on book marketing. After working with hundreds of a…
In this first episode of a special four-part series recorded live at Ed Rush's first-ever Top Gun Author Live event, I take a step back from the usual interviews to share the foundations of book marketing. Before we talk about ads, social media, or launch strategies, we need to understand what…
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