ОБ ЭТОМ ПОДКАСТЕ 🔗
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, AI adoption approaches, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström® podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
Ведущие:
Частота обновления:
every 12 days
Средняя продолжительность аудио:
24 minutes
Гостевые интервью
Имеет спонсоров
английский
США
86 серий
с 20 декабря 2023 г.
episodic
ПОСЛЕДНИЙ ЭПИЗОД 🔗
"Most leaders think of a rebrand as either a last-ditch effort to save a failing company or a massive, expensive vanity project. You just led one at a successful, growing company. What's the strategic imperative that makes that level of disruption and investment actually the smartest move a CMO can…
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Искать прошлые эпизоды B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success.
ПРЕДЫДУЩИЕ ЭПИЗОДЫ 🔗
Jamie Garverick, Chief Revenue Officer at Typeface, says 90% of marketing leaders believe their teams are ready for AI's impact on brand discovery — and that the confidence itself is the problem.
Readiness is being measured by adoption, not by output. Agents are running and tools are installed, w…
For decades, marketing and GTM leaders have lived by the rule that when it comes to global content, you can have it fast, you can have it cheap, or you can have it good—but you can only pick two. What if that fundamental law of business is no longer true? Agility requires meeting your global custom…
What if the most important part of your website navigation is the one most brands treat as an afterthought?
Agility requires not only adapting your marketing messages, but also re-evaluating the fundamental ways customers interact with your digital properties. It means recognizing that established…
We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.
With the rush to adopt generative AI, what's the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action?
Agility requires more than just adopting new tools; it demands a fundamental shift in how teams learn, collaborate, and measure value in a rapidly ch…
Why is it that B2C marketers can target someone who left a pair of shoes in their cart and follow them around the internet for a week, but that same level of precision just hasn't been the same for B2B?
Agility requires closing the gap between insight and action. It's not enough to know who your a…
"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touchpoint, and how do you even begin to calculate th…
Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about ruthlessly prioritizing relationships that generate mutual value and being nimb…
With all the talk about the business impact of AI, why aren't more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real potential for impact that has yet to be tapped? Agility requires a willingness to challe…
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ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success.
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