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Early adopters found #electricvehicles to be attractive alternatives to their ICE-powered prestige models, however the new-ness of buying an EV is wearing off. With that comes the need to compete for buyers. Despite #elonmusk 's belief that the only limit to Tesla sales growth was pricing, there aren't 20 million buyers just waiting for an affordable #tesla Improving production methods and lowering prices has become the latest step in the EV transition. Unanticipated snags at #generalmotors are slowing the roll-out of #cadillac , #hummer , and #BrightDrop EVs. Slow production means the EVs aren't backed up at GM dealers, however #ford #mustangmache output grew to 13,000 per month without the expected rise in sales. This huge disconnect pushed July inventory in the U.S. to about 100-days supply in a market that targets half that number. The domestics aren't alone in these growing pains. Startup #fisker outsourced production of its first model. In its second quarter report, "1,022 of the class-leading #fiskerocean SUVs were produced in Austria for customers." The factory shipped just 110 SUVs in the first six months of this year, leaving a huge number unaccounted for. Fisker points to shipping issues for the difference and requiring a quick solution for the company to reach its previously stated goal of producing 6,000 units in the third quarter. Pricing and production issues become increasingly important. If suppliers and shippers can keep up the production, the bottleneck will be finding enough buyers to absorb all of these new electric vehicles. Supply and demand will balance as they EVs become mainstream products competing directly with traditional models, which will sort out the winners and losers.
For the YouTube video: https://www.youtube.com/watch?v=pk3n2Y64eRs
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Joe McCabe: jmccabe@autoforecastsolutions.com
Sam Fiorani: sfiorani@autoforecastsolutions.com
