ОБ ЭТОМ ЭПИЗОДЕ
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means for the future of programmatic.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
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