Most Roofing Owners Are Chasing the Wrong Kind of Success with Jeff Valder
Most roofing owners are chasing money, growth, and results.But not many stop to ask what that chase is costing them.In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry.Jeff has spent …
Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make
Get the 2026 Roofing Marketing & Sales Playbook: https://secure.rsra.org/2026-roofing-marketing-sales-playbook/
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Many roofers have been convinced that ‘branding’ is investing.
But in reality, they are practically lighting money on fire.
Knowing what branding is, and what it isn’t… Well, that’s t…
Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown
What happens when one of roofing’s top marketers launches his own roofing company?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing.From choosing a memorable brand name and testing yard sign messaging, to build…
BIG NEWS: RSRA Officially Joins the TAMKO Family
RSRA has officially joined the TAMKO family.
I know that might raise some questions.
To answer them before you have to ask, and to show you what this means for you moving forward.
It started in 2021 when I had a wild dream…
I wanted to find a partner who would offer sales training, resources, and…
Build A Roofing Business That You Love with Kody Landals
Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work.In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, …
The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
Most roofing company owners think they need more leads.But what if the real problem is that you don’t know your numbers?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back. They discuss why revenue can b…
Why Roofers Are Being Lied To About Zero-Click Search and Google Leads
Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening?In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from advertising anytime soon. More importantly, he shares what roof…
Why Roofing Companies Need Standards Before They Scale with Jonathan Baldivino
Every roofing company wants to grow, but scaling without standards can turn small problems into big ones.Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As the company grew, he learned that hard work alone wasn’t enough…
The Difference Between Average and Elite Roofing Companies with John Eggen
What separates an average roofing company from an elite one? John Eggen, COO of Big League Roofers, believes it comes down to understanding. Listen before you speak. Inspect before you recommend. Educate instead of just sell. And make “above and beyond” the standard. In this episode, John and Jim A…
I've Interviewed 300+ Roofing Business Owners. Here's What They Ask!
More leads won’t fix a roofing business that’s losing profit on every job. In this episode, Jim Ahlin draws on interviews with 300+ roofing business owners to answer 10 questions contractors ask most about marketing, pricing, building a stronger team, and preparing to sell.You’ll learn:- How to imp…
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