DI 115 "How to Use Customer Insights for Scalable Growth | Gia Laudi's Proven Strategies"
In this video, Georgiana (Gia) Laudi, co-founder of Forget the Funnel and a growth strategy expert, shares how businesses can align customer needs with growth strategies to achieve predictable revenue. Discover the power of the Jobs to Be Done framework, customer-led growth methodologies, and why n…
231 - How To Uncover Juicy Customer Insights And Actually Use Them For Messaging (Gia Laudi, Forget The Funnel)
Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.
Here’s what we cover:
I have to ask why did Gia and April Dunford bas…
Ep.24 - Jobs to Be Done, Actually Done - Georgiana Laudi
From rethinking growth strategy to redefining what it means to be truly customer-led, Gia Loudi brings a sharp lens to how tech companies build around customer experience. With deep roots in B2B SaaS and a track record that spans Bitly, Sprout Social, and her own advisory work, she champions a foun…
Gia Laudi: Why B2B SaaS Leaders Must “Forget The Funnel” and Embrace Customer-Led Growth
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Georgiana ‘Gia’ Laudi, a strategic advisor, keynote speaker, and co-founder of Forget The Funnel, a consultancy focused on helping B2B SaaS companies drive predictable, recurring revenue through a truly customer-led approach.
…
Why Talking to 10 Customers Beats 10,000 AI Insights - Reflections
Why Talking to 10 Customers Beats 10,000 AI Insights
Are your customer insights grounded in reality - or just AI-generated guesswork?
Synthetic research is everywhere. It looks real, sounds strategic, and gives you confident answers. But according to Gia Laudi, it’s BS if it isn’t rooted in real c…
The Book That Replaced the Sales Team: Interview with Gia Laudi, Customer-Led
A 4-person team with no sales department counts Bitly, Sprout Social, and dbt Labs as clients, because a book replaced the sales motion entirely.
Gia Laudi is the co-founder and principal of Customer-Led, the boutique B2B SaaS consultancy behind the Forget the Funnel movement. Her team of four has …
Build & Grow Your Way To More MRR
Your SaaS has a ceiling it will hit — and it's already programmed in by two numbers.
Back from MicroConf Portland with the slide that reframed everything: Max MRR = New MRR ÷ Churn. Jason Cohen showed Kit's real revenue chart flattening at $150k/month, and underneath the math was the two-sided for…
Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, and More from MicroConf 2026 (with Derrick Reimer)
What were the highlights and takeaways from MicroConf?
In this episode, Rob Walling and Derrick Reimer recap MicroConf US 2026 in Portland, Oregon. They break down the best talks from the event, including Jason Cohen on breaking through growth plateaus, Amanda Natividad on Zero-Click Marketing…
Most SaaS Companies Get Customer Research Wrong
Teams don't know their customer, and that gap, not a lack of features, is what quietly stalls SaaS growth. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards sit down with Gia Laudi, a customer-led growth expert who's advised Postman, Bitly, Sprout Social, EverCommerce, and…
AI Is Making Companies Better Informed — and Worse at Deciding
Gia Laudi explains why AI can make a company better informed and worse at deciding, how endless AI-generated insights create “strategic quicksand,” and why the hardest thing for teams now is not finding more options — it’s deciding which ones should never make the table.
Gia has spent roughly 25 y…
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