# Chip Heath

Principais episódios de podcast
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Break the Script- Power of Moments Episode 3

How can an independent retailer make an ordinary customer interaction more memorable without relying on expensive giveaways or elaborate events? In Episode 3 of The Power of Moments Book Club series, Patrick Keiser explores Chip Heath and Dan Heath's idea of breaking the script: interrupting a fam…

When Fixing Property Taxes Just Adds Another Tax

A New York condo sold for $238 million, but the city assessed it at just $15.5 million. Mayor Zohran Mamdani has framed his new pied-à-terre tax as a way to “tax the rich,” but a recent article by Ken Girardin, “The Sheer Absurdity of New York’s Pied-à-Terre Tax,” argues that the bigger problem sit…

Elevate the Moment- Power of Moments Episode 4

How can independent retailers create memorable customer experiences without relying on expensive events, elaborate displays, or constant entertainment? In Episode 4 of The Power of Moments Book Club series, Patrick Keiser explores elevation, the first of four elements Chip Heath and Dan Heath iden…

Insight is More Than Information- The Power of Moments Episode 5

How can independent retailers use their expertise to help customers make better decisions without overwhelming them with information? In Episode 5 of The Power of Moments Book Club series, Patrick Keiser explores insight, the second element Chip Heath and Dan Heath identify in many defining moment…

How to Win the War on Truth Audiobook by Samuel C. Spitale

Listen to full audiobook for free : https://litupbook.com/free Title: How to Win the War on TruthSubtitle: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim RealityCategories: PoliticsAuthor: Samuel C. SpitaleNarrator: Patrick LawlorPublisher: KaloramaRelease date: …

Pride Recognizes Progress- The Power of Moments Episode 6

How can independent retailers recognize customer progress in a way that feels meaningful rather than promotional? In Episode 6 of The Power of Moments Book Club series, Patrick Keiser explores pride, the third element Chip Heath and Dan Heath identify in many defining moments. Patrick discusses w…

#23: The Psychology of Premium Pricing: Why the Right Clients Pay More (Charge Your Worth Pt. 3)

Why do two businesses offering what looks like the same service charge completely different prices? And why do some clients happily pay two or three times more? In Part 3 of the Charge Your Worth series, Jamie breaks down the psychology behind why people pay more. Using research on pricing and dec…

259 | You're Not Failing, You're Resisting: 4 Steps to Stop Avoiding the Thing, Mama

What if what looks like procrastination is really resistance, and there's a reason underneath it? On Tuesday I challenged you to name one thing you've been resisting. Today we get to the why. In this episode, I share what I uncovered about my own resistance to getting our house in order. Then we w…

225: Dan Heath - The Power Of Defining Moments

Episode 225: Dan Heath - The Power Of Defining Moments Dan Heath is a Senior Fellow at Duke University's CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders. Dan is the co-author, along with his br…

Share Moments Through Connection- Power of Moments Episode 7

How can independent retailers create genuine community instead of simply gathering customers in the same room? In Episode 7 of The Power of Moments Book Club series, Patrick Keiser explores connection, the fourth element Chip Heath and Dan Heath identify in many defining moments. Patrick examines…