SOBRE ESTE EPISÓDIO
About Gee Ranasinha Looking for a Marketing Bro™ with 500K (bot) followers? Want to see my IG feed of me crouching in front of a Lambo my dad borrowed from the dealership? Sorry, you're in the wrong place. I've been working in marketing for over two decades. I know the difference between 'Marketing' and 'Promotion', or 'ESOV' and 'TAM'. How come? Because I've been teaching that sh!t for a decade. As well as running an award-winning marketing agency for the past 16 years, I'm Adjunct Professor at 2 business schools, teaching marketing and behavioral science to final-year MBA students. I talk about why much of what passes for marketing fails today, what it takes to move the needle, and the importance of understanding customer behavior when designing positioning and messaging (especially in the time of AI). https://kexino.com/ https://www.linkedin.com/in/ranasinha/ https://www.facebook.com/KEXINO https://www.linkedin.com/in/ranasinha/ ------------------------------------------------------ Collabpalooza Solopreneur Automation Summit https://collabpalooza.com When It Worked Podcast https://getoffthedamnphone.com/podcast 00:00:00 Host Julian Leahy 00:01:20 Disney Cinderella Fairy Godmother Turns Pumpkin Into Carriage 00:04:38 Split 50 50, Yes, Lock In Final, Inhale, 00:08:30 Ilms Special Effects For Batman V Superman Dawn Of Justice 00:09:11 George Lucas Founded Pixar, Sold To Steve Jobs 00:12:08 Three Bees In A Row 00:12:38 Maria Gets Its Name From A Phrase Meaning Praise The Lord 00:14:06 Answer Jane Austen, 1598, Carrie Diaries 00:15:12 Jane Austen, Candace Bushnell, Michael Jackson 00:16:26 Kid Rock I Didnt Do Thriller 00:18:00 Recommend Two Possibles For Due Real Or Head Scratcher 00:18:39 Shoes And Lifelines 00:20:18 Google Batas Cubanas Times Up 00:24:20 Curds And Muffins Snacks Created During Culinary Process 00:25:17 Cheese Eating Vs Chunk Size 00:25:53 Hyper Trichosis Hairy, Expensive Medical Condition 00:26:58 Gorilla Vs Werewolf For 1,000,000 Windfall 00:28:40 Marketing Bros Bullshit, No Need, Easy Money 00:30:11 Do Diligence On Marketing Providers 00:32:50 Australian Bogans Teaming Up With Spiders 00:34:25 Check Toilet Seat Before Sitting Down 00:35:46 Market Orientation And Product Development 00:36:37 Great Marketing Uses Quantitative, Nps Based, Qualitative Analysis 00:37:52 Websites Bombarded With Interstitials 00:39:12 Competing For Customers Leads To Lost Revenue 00:40:07 Customer Journey Analytics Helps Businesses Retain Customers 00:40:30 Klexino Works With Real Startups 00:41:24 Small Business Turnover And Growth Trends 00:43:40 Ai Saves Money, But Creates Mediocre Work 00:47:27 Get In Touch With G Via Email Or Phone 00:48:20 Long Process, No Quick Fixes 00:48:38 Selling The Right Services, Taking Time
