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We're diving deeper into the intersection of marketing and technology by tackling a familiar marketing and event challenge: how to achieve ever-evolving goals with the same limited resources. Enter GenAI to revolutionize the playing field.   Our guests this episode, from some of the world's most …
If you think your job is done once your virtual event ends, think again! Any marketer will tell you that the real work starts after the event wraps up, like creating those catchy snippets to send to attendees. What if we told you that turning a basic event video into an awesome snippet could be al…
Discussing the overlap between marketing and technology isn't complete without acknowledging the significant challenge of creating an effective event strategy, a task increasingly managed by AI. In this episode, we get into how AI can not only suggest the ideal event content but also streamline at…
"Well, these tools are able to do a lot of the work that comes after when someone signs up for something, whether it's a form where they sign up for a product and they're able to like, do personalization better than we've been able to do through humans." - Kieran Flanagan, CMO at Zapier and co-host…
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