SOBRE ESTE EPISÓDIO
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo.
Loyalty programmes are evolving - including how we track their performance. Loyalty's in its value era, so measurement can no longer be confined to sign ups and redemptions alone.
Zsuzsa explains what Antavo's latest Global Customer Loyalty Report 2026 tells us about improving loyalty programme performance.
There's more on our website: https://hyperfinity.ai/loyalty
Resources
https://antavo.com/reports/global-customer-loyalty-report-2026/
Inglês
Estados Unidos da América
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Pesquisar episódios anteriores de To Affinity and Beyond - Decision Intelligence for Retail.
OUTROS EPISÓDIOS NESTE PODCAST
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode three, we're joined by Rasmus Houlind, author of 'Hello $Firstname' and Chief Experience Officer at Agillic.
Personalisation can be frustrating. It's been stretched to cover targeting, segmentation…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode four, we're joined by Ed Child, Costa Coffee's Global Head of Consumer Data and Digital Analytics.
Everyone’s talking about AI, but few retailers are making it pay its way.
We dive into a how reta…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode two, we're joined by Toolstation's Senior Customer Insights Manager, Victoria Pickup.
She explains how retail personalisation is more than just adding a first name to an email. Microsegmentation al…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.
The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.
Tom and Sebast…
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EDITAR
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