Episode 1: Basic Email Marketing for E-Commerce Stores

In this first episode of the Tweakdigital podcast, I look at some of the basics of email marketing for an e-commerce store. We’ll cover the reasons you should invest in it (very high level) and look at two of the most basic integrations you could setup for your store.
Summary An introduction to the show. I’m going to dig into email marketing automation for e-commerce stores. An introdcution to email marketing. Why invest in email marketing for your e-commerce store? You have lots of choices about what to spend your money on. Should you bother with email marketing? What is the benefit of email marketing if you run an e-commerce store?
Where should I start with email marketing for my store? What kind of value can I get from a simple automated email when the customer completes their purchase?
How can I set this up with Mailchimp? What can I do to improve my store’s email marketing? A simple cart abandonment email can deliver a lot of value.
How can I set up a cart abandonment sequence for my store?
More information to follow in a subsequent episode. Tools Mentioned Mailchimp
Klaviyo