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What happens when search is no longer just Google?  In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools, and social platforms.  They dive into agentic …
Structured data is back at the center of SEO conversations, but not always for the right reasons. In this episode, Jarno van Driel joins Gianluca Fiorelli to separate fact from fiction.  As an active Schema.org contributor, Jarno shares first-hand insights into how the vocabulary evolves, what st…
Can AI really understand your brand, or is it just guessing? In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands.  From technical branding and brand-owned content to multimodal sear…
How do enterprise SEO, visual search, and AI really fit together? In this episode of The Search Session, host Gianluca Fiorelli is joined by Roxana Stingu for a conversation that goes beyond traditional SEO and into the intersection of engineering, product thinking, business strategy, and user beh…
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