SOBRE ESTE EPISÓDIO
In this episode of Root3Pointers, Scott Christiansen talks with Eric Horler, President and CEO of AIQ Solutions. Eric shares how AIQ is helping oncologists better understand how patients with late-stage and metastatic cancer are responding to treatment. Eric explains how TRAQinform IQ analyzes medical images to give clinicians more detailed information about how individual tumors are responding, including when different tumors in the same patient respond in different ways. He also discusses AIQ’s newly approved CPT code, what it means for the company’s path to commercialization, and how startup culture helps the team move quickly while continuing to support clinical validation and research partnerships.
Explore the full episode page: https://root3marketing.com/podcast/eric-horler-aiq-solutions/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/
Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/
MOSTRAR NOTAS 🔗
TRANSCRIÇÃO 🔗
00:00:06.559 --> 00:00:09.679
Eric Horler, your CEO of AIQ Solutions.
00:00:09.759 --> 00:00:11.839
Welcome to the Root Three Pointers podcast.
00:00:12.000 --> 00:00:13.279
Thanks for coming on.
00:00:14.400 --> 00:00:23.280
Eric, you know I work with mostly healthcare businesses, and I believe all of them are impacting healthcare and patient lives in amazing ways.
00:00:23.519 --> 00:00:29.839
But at AIQ, like you're really, really close to seeing the impact on patient lives.
00:00:29.920 --> 00:00:32.240
And I'm kind of jealous of you for that.
00:00:32.479 --> 00:00:36.240
Tell me about AIQ solutions and what you're doing in oncology.
00:00:36.880 --> 00:00:37.280
Yeah.
00:00:37.520 --> 00:00:51.520
So, well, in fact, through what the limited launch we did over the last couple of years, we've already really seen the impact on patient lives and heard about it from our customers who are the oncologists who are using this technology and getting our reports.
00:00:51.759 --> 00:00:56.640
Right now, we're just on that verge of commercializing because we just got a billing code approved.
00:00:56.719 --> 00:00:58.240
So we're at that inflection point.
00:00:58.320 --> 00:01:03.119
But again, already seeing what a huge difference this can make for patients.
00:01:03.600 --> 00:01:09.040
Specifically, we're in an area that is really not well served by other technologies.
00:01:09.200 --> 00:01:14.959
We're helping oncologists better manage treatment of patients that are at late stage or metastatic.
00:01:15.200 --> 00:01:18.959
Metastatic is just when the disease has started spreading throughout the body.
00:01:19.200 --> 00:01:24.640
And there's particular issues with the fact that as that disease spreads, it changes.
00:01:24.879 --> 00:01:27.040
So you don't, the patient doesn't have one disease.
00:01:27.120 --> 00:01:35.280
They have a lot of different diseases, and the oncologist needs a different kind of information to be able to optimize care for that patient in that situation.
00:01:35.599 --> 00:01:37.760
We provide these reports to the oncologist.
00:01:37.840 --> 00:01:40.239
They're really easy for the oncologist to understand.
00:01:40.400 --> 00:01:42.079
The oncologist makes the decision.
00:01:42.239 --> 00:01:43.760
These are really complicated patients.
00:01:43.920 --> 00:01:50.719
The oncologist makes the decision based upon this additional information on how they're going to optimize therapy.
00:01:50.879 --> 00:01:58.879
You know, because these patients, unfortunately, in many cases are beyond being cured, the oncologist is managing a chronic disease.
00:01:59.040 --> 00:02:08.560
And we always say our goal is to keep that patient as healthy as possible for as long as possible on the least aggressive treatment possible.
00:02:08.719 --> 00:02:10.560
And that's what we're doing.
00:02:11.039 --> 00:02:18.319
So I'm going to try to simplify this for our billions of podcast fans out there.
00:02:18.800 --> 00:02:30.960
The way it works today is that the oncologist is making a decision on whether to keep you on a drug, change to drug, stop treatment altogether based on a very small number of lesions that they're monitoring.
00:02:31.120 --> 00:02:33.599
These patients have metastatic cancer.
00:02:33.759 --> 00:02:35.280
There's a lot more going on.
00:02:35.439 --> 00:02:43.280
You're giving them the full picture so that they can really see what's happening, and it's changing.
00:02:43.520 --> 00:02:46.319
What was the the stat in one of your research reports?
00:02:46.479 --> 00:02:50.000
It's changing, like in almost three-quarters of instances.
00:02:50.159 --> 00:02:53.280
It's it's influencing or changing how they're making treatment decisions.
00:02:53.439 --> 00:02:54.879
That's a big number.
00:02:55.599 --> 00:02:56.479
Did I get that right?
00:02:57.120 --> 00:02:58.080
You did, you did.
00:02:58.159 --> 00:02:59.360
And I'll I'll build on that.
00:02:59.439 --> 00:02:59.759
I'll guess.
00:03:00.159 --> 00:03:00.879
It's way too simple.
00:03:00.960 --> 00:03:02.400
I know it was too simple.
00:03:02.719 --> 00:03:06.960
No, I mean, ultimately, that is the general idea of what we're doing.
00:03:07.039 --> 00:03:23.360
And that one study that you're referring to that was just presented at the American Society of Clinical Oncology meeting last week in Chicago, is a prospective study looking at the value that our reports provide in terms of therapeutic management when they're added to standard of care.
00:03:23.439 --> 00:03:27.439
And I'm going to touch on that standard of care piece because that's the other piece that you were hinting at.
00:03:27.599 --> 00:03:36.319
And we were targeting in that study for 25% of the patients to have a case where our information would change their therapeutic management.
00:03:36.479 --> 00:03:38.400
And the study read out at 65%.
00:03:38.800 --> 00:03:39.680
So I mean we were.
00:03:40.159 --> 00:03:41.520
25% is a huge number.
00:03:42.000 --> 00:03:46.000
25% is a huge number, and yours is 65%.
00:03:46.319 --> 00:03:47.439
And we read out at 65.
00:03:47.520 --> 00:03:48.479
And we're repeating that.
00:03:48.560 --> 00:03:51.199
That particular study was in metastatic melanoma.
00:03:51.360 --> 00:03:57.840
Our product is being used across a very broad range of cancers, essentially all solid tumors plus lymphoma.
00:03:58.000 --> 00:04:05.120
And so we're repeating that exact same study design now in prostate cancer, which is, of course, you know, one of the highest prevalence cancers out there.
00:04:05.520 --> 00:04:08.719
But it really speaks to the uniqueness of this information.
00:04:08.960 --> 00:04:31.199
So going back to what you were saying, you know, the typical standard of care is after the patient is diagnosed with late-stage cancer, then the oncologist is going to start monitoring that cancer as they're treating it, and just normal standard of care is they're going to get radiological imaging for that patient as part of that process of monitoring.
00:04:31.519 --> 00:04:33.839
Radiologists do phenomenal work.
00:04:34.000 --> 00:04:44.800
And one of the things that even though we use the raw data from those radiological images, we are doing a very different thing because what they're doing is extremely valuable.
00:04:45.120 --> 00:04:51.839
The radiologist looks at the images, they do their assessment, they write a report that goes to the oncologist.
00:04:52.160 --> 00:05:08.160
The practical reality, though, is that when a patient has dozens or even hundreds of different tumors throughout their body, the radiologist is not going to be able to go in and do three-dimensional quantification and measurement for every single one of those.
00:05:08.240 --> 00:05:15.040
And they're certainly not going to be able to look at how every single one of those different tumors is changing over time.
00:05:15.279 --> 00:05:17.040
And that's what our technology does.
00:05:17.199 --> 00:05:28.399
It's so we supplement what the oncologist is getting from the radiologist, which ultimately is looking at sort of a higher level, more diagnostic sort of approach.
00:05:28.560 --> 00:05:45.600
We supplement that with treatment response information for every single one of those individual sites of disease throughout the patient, looking at change over time, that allows the oncologist to treat the patient at a more granular level.
00:05:45.759 --> 00:06:08.560
And so I'm going to borrow a quote from a big name prostate cancer researcher from a really big name institution out in New York who was very fond of saying that when you're treating patients with metastatic cancer, you have to treat every single tumor like a separate patient, which means you need information, rich information about every single one of those metastases.
00:06:08.720 --> 00:06:11.759
And that's what we do is we provide that to the oncologist.
00:06:12.319 --> 00:06:20.079
Okay, I'm gonna I'm gonna throw a quote back at you from another amazing um oncologist researcher, Dr.
00:06:20.160 --> 00:06:24.160
Glenn Liu, one of your co-founders.
00:06:24.240 --> 00:06:27.680
I was recently talking to him, and something he really said really hit me.
00:06:27.839 --> 00:06:45.600
He said that I'm looking at the quote the the ability for doctors to optimize when they start stop or switch therapy with your technology, your analysis, has the potential to extend survival almost as much as developing a whole new drug.
00:06:46.800 --> 00:06:47.199
Yes.
00:06:47.360 --> 00:06:51.839
Well, and and we believe actually, probably more than developing a new drug.
00:06:52.079 --> 00:06:59.519
The reality is some of these drugs are getting FDA approval by extending life for a couple of months or a few months.
00:06:59.839 --> 00:07:19.199
And what we're finding is some of the things we can do, and I and I can go a little more detail about exactly the what here, but you could potentially extend patients' lives for many months through iterative optimization every few months, new information, you know, looking at how the cancer is changing.
00:07:19.360 --> 00:07:25.199
So we are going to continue to generate that data as we continue to grow, we continue to get more usage.
00:07:25.439 --> 00:07:32.639
But I really feel that we're ultimately gonna be able to show that we can do even better than a neutral in terms of extending survival.
00:07:33.040 --> 00:07:39.120
Well, the research you partners have, the research partners that you already have that you've published extensive research on.
00:07:39.199 --> 00:07:44.480
Like you're working with some of the top research institutes in the world already.
00:07:44.720 --> 00:07:49.439
Like, go ahead and this is your chance to brag about some of the organizations you're working with.
00:07:49.759 --> 00:07:50.480
Yeah, absolutely.
00:07:50.560 --> 00:07:52.240
I mean, so so absolutely.
00:07:52.399 --> 00:07:59.040
I mean, as much as anything, I'm grateful for the excitement we've gotten from some of these researchers that are on the cutting edge.
00:07:59.120 --> 00:08:04.879
But we've got researchers at places like Memorial Sloan Kettering, Weill Cornell, MD Anderson.
00:08:05.360 --> 00:08:12.000
Shout out to Carbone Cancer Center here at the University of Wisconsin, which it may not be quite as well known of a name, but should be.
00:08:12.079 --> 00:08:13.920
It's a phenomenal research institution.
00:08:14.079 --> 00:08:16.240
So a lot of people who are using it there.
00:08:16.399 --> 00:08:20.959
Um, but then, you know, other places, Baptist Health, gotta give a big shout out to Baptist Health.
00:08:21.040 --> 00:08:31.040
There's gonna be some really exciting data in an oral presentation at the Radiation Oncology Society meeting coming up in the fall that's coming out of uh a research study run at Baptist Health.
00:08:31.120 --> 00:08:42.639
So want to give them a shout out to um, but also, you know, the oncologists who just treat patients and the feedback we're getting from them and the workflow in there.
00:08:42.799 --> 00:08:43.039
Yeah.
00:08:43.360 --> 00:08:43.759
Exactly.
00:08:43.919 --> 00:08:47.600
I mean, workflow and and you know, and and things like how do we optimize?
00:08:47.759 --> 00:08:50.720
So we we are still a young company.
00:08:50.799 --> 00:08:56.320
We are still looking at how do we make this easier for the clinician to use, how do we make this easier for the institution?
00:08:56.559 --> 00:09:09.039
Um, but a lot of times it's that feedback from those those, you know, real world in the trenches on colleges as well at at places that may not be household names for research, that that also helps us move the needle.
00:09:09.200 --> 00:09:17.440
Um, but yeah, a lot of really amazing people that are building this into studies and then incorporating it into their care of patients.
00:09:18.080 --> 00:09:23.360
Um, you you mentioned at the very top, but you skated over it, and we need to spend some time on it.
00:09:23.600 --> 00:09:32.639
You are in a very exclusive group of people who have achieved a CPT code for your type of technology.
00:09:32.879 --> 00:09:39.360
Talk about how you did it, how you were focused on this as your strategy from the beginning and why it's so important.
00:09:40.720 --> 00:09:56.240
So, yes, I mean, in terms of exclusivity, as of December, the last time that I saw the FDA put out numbers, there were about 1,400 software medical devices with artificial intelligence components that the FDA had approved or cleared.
00:09:56.399 --> 00:10:05.519
Out of that 1,400 number, less than 30 have secured CPT codes for the service that covers the use of that technology.
00:10:05.679 --> 00:10:08.080
So it's definitely a small category.
00:10:08.240 --> 00:10:10.399
It's it is a growing category.
00:10:10.559 --> 00:10:13.600
I'm happy to say we're not number one or number two.
00:10:13.679 --> 00:10:34.320
It's really great to be number 20 something because there's a lot of great companies that have blazed some trails and started to establish the process by which the AMA looks at these relative to providing a billing code, which is the CPT code, by the way by which CMS or other payers look at at ultimately paying on these codes.
00:10:34.639 --> 00:10:48.639
But we knew from the inception of the company that for something this novel, the brutal reality of healthcare in this country is there has to be a way for our customer, the hospital, to get reimbursed for the use of the technology.
00:10:48.960 --> 00:11:02.559
And that pathway is getting a code that that is a new code, that is something that the hospital can bill, that's not bundled or packaged into an existing reimbursement, in which case it's a pure expense for the hospital.
00:11:02.799 --> 00:11:06.799
We knew very, very early on that we had to have a reimbursement strategy.
00:11:07.039 --> 00:11:14.559
And so we hired a world-class reimbursement consultant to help us before I even raised our seed financing.
00:11:14.720 --> 00:11:14.879
Yeah.
00:11:15.120 --> 00:11:18.559
At the point in time, I was the only actual employee of this enterprise.
00:11:18.720 --> 00:11:22.399
We had a little bit of revenue coming in from a partnership with a pharmaceutical company.
00:11:22.559 --> 00:11:27.519
And we started off working with this reimbursement consultant, Galileo Consulting, at that point.
00:11:27.600 --> 00:11:36.320
And we built a strategy before we had a product about what that reimbursement pathway looked like, what kind of evidence we'd need to generate.
00:11:36.559 --> 00:11:48.879
And ultimately, it took from the beginning of 2019 when we first engaged with that with Galileo Consulting to February of 2026 to get to that approved CPT code.
00:11:49.919 --> 00:11:54.399
Well, I mean, it sounds like a long time, but in healthcare, that's a sprint.
00:11:54.639 --> 00:11:56.559
Like that's incredible.
00:11:56.799 --> 00:12:30.799
Um I also want to go back to like you spent a lot of your career in the biggest of the bigs, GE, Baxter, like in these enormous healthcare organizations, and then you end up, boom, you're the only employee at this startup, and you built a team, you built a great culture, but like talk to me about how you made that decision to go from you know this giant organizational structure to the tip of the spear.
00:12:32.480 --> 00:12:42.639
It really comes down to risk taking and and your personal interest and and stomach for taking risk in a business environment.
00:12:42.879 --> 00:12:46.879
I was general manager of a large global business at GE when I left.
00:12:47.120 --> 00:13:00.960
And fundamentally, when you are steering a ship that big, every decision you're looking at, every risk you're you're looking at taking requires a tremendous amount of internal socialization and ultimately buy-in and approval.
00:13:01.120 --> 00:13:05.279
And so you you're you're very, very slow to be able to react to things.
00:13:05.600 --> 00:13:13.440
I frequently tell my team that as an early stage startup, if we don't take risks, we will fail.
00:13:14.159 --> 00:13:16.399
If we do take risks, we may fail.
00:13:16.639 --> 00:13:18.639
But if we don't take risks, we will fail.
00:13:19.200 --> 00:13:23.679
And so we've built a culture that is built around learning.
00:13:23.919 --> 00:13:35.039
So it's built around trying things, taking risks, having a really, really fast iteration cycle on trying something, learning from it, course correcting.
00:13:35.279 --> 00:13:45.600
We you talk about the big companies often talk about encouraging risk taking or encouraging people to make mistakes, but then they can't actually like walk the walk.
00:13:46.159 --> 00:13:51.679
And we really do when you know people make a mistake and we learn from it, we celebrate it.
00:13:51.919 --> 00:13:56.559
Because if you're not trying things, you're taking not taking risks, you're not making mistakes, you're not learning.
00:13:56.799 --> 00:14:01.600
And the faster we can do that, the faster we can actually do something new and innovative.
00:14:01.840 --> 00:14:16.159
And so getting back to the me, why I do this, it's really to be the ability to be in that environment, to be surrounded by people who like to come up with new ideas, like to try things, are not scared to make a mistake.
00:14:16.480 --> 00:14:20.799
And, you know, be able to get into this rapid iteration, it's exciting.
00:14:20.960 --> 00:14:22.399
It's a roller coaster.
00:14:22.879 --> 00:14:27.679
You know, it's you your ups and your downs happen, you know, you know, sometimes on the same day.
00:14:27.840 --> 00:14:30.000
So you have to be able to handle that.
00:14:30.320 --> 00:14:37.360
But just that the ability to be in that fast-paced, risk-taking sort of environment is very exciting for me.
00:14:37.440 --> 00:14:46.159
And I'd honestly be very hard for me to imagine going back to a big corporate structure decision-making process.
00:14:46.399 --> 00:14:46.960
Yeah.
00:14:47.200 --> 00:14:50.399
I mean, I I love the middle market, startups in the middle market.
00:14:50.480 --> 00:14:53.360
It's where innovation happens, it's where change happens.
00:14:53.600 --> 00:15:00.240
Um, and you are one degree of separation away from the impact.
00:15:00.399 --> 00:15:03.279
You're not 50 degrees of separation away from it.
00:15:03.440 --> 00:15:05.120
You're you're there.
00:15:05.360 --> 00:15:06.960
And that that's what I love about it.
00:15:07.200 --> 00:15:15.519
Yeah, I mean, there is no question that there are things that we are trying that that I could never have gotten Bay-in to do at GE or Baxter.
00:15:15.679 --> 00:15:16.000
Sure.
00:15:16.159 --> 00:15:19.840
You know, it just they it absolutely is swimming upstream.
00:15:20.159 --> 00:15:25.919
And um, the fact that sometimes, honestly, sometimes we try things because we don't know any better.
00:15:26.159 --> 00:15:30.000
And if we had a huge team of lawyers to tell us that we shouldn't, maybe we wouldn't.
00:15:30.159 --> 00:15:32.559
But because we don't know any better, we try them, and you know what?
00:15:32.639 --> 00:15:33.679
Some of them work.
00:15:34.000 --> 00:15:40.240
So that is actually the perfect segue into my root three-pointers quiz.
00:15:40.960 --> 00:15:47.360
And it's all about you have a background in biotech and chemical engineering, is that correct?
00:15:47.600 --> 00:15:48.480
That is correct, yes.
00:15:48.720 --> 00:15:49.440
That is correct.
00:15:49.679 --> 00:15:54.799
So, a lot of the biggest advancements in those fields were accidents.
00:15:55.759 --> 00:16:05.279
Um, so this is your quiz um on the greatest and wackiest moments in chemical engineering and biotechnology.
00:16:05.360 --> 00:16:06.159
So, get excited.
00:16:06.320 --> 00:16:08.399
We'll probably put some exciting music under this.
00:16:08.559 --> 00:16:10.240
Like people are gonna love it.
00:16:10.480 --> 00:16:20.240
Um, so first question which everyday miracle product was discovered because a chemist accidentally left a gas cylinder in a cold storage room?
00:16:21.679 --> 00:16:24.320
And I can give you, I can give you some choices.
00:16:25.279 --> 00:16:32.559
So which everyday miracle product was discovered because a chemist accidentally left a gas cylinder in a cold storage room?
00:16:32.799 --> 00:16:39.200
Is it A, nylon, B, Teflon, C, Kevlar, or D plexiglass?
00:16:41.840 --> 00:16:44.159
I'm gonna go with flexiglass.
00:16:45.039 --> 00:16:46.240
It is Teflon.
00:16:46.559 --> 00:16:47.679
Teflon, okay.
00:16:47.919 --> 00:16:50.720
And I don't know if I would call it an everyday product.
00:16:50.879 --> 00:16:55.519
Like did you but you know, it it was an everyday product for a while.
00:16:55.600 --> 00:17:01.519
When we were growing up, everyone was using Teflon pans, and I the world kind of moved away from it a little bit.
00:17:01.679 --> 00:17:06.079
Um, so it might not be quite as everyday, more everyday than Kevlar, I would say.
00:17:06.400 --> 00:17:06.960
Yes.
00:17:07.200 --> 00:17:14.480
He's so this is the the lore is that he opened up the cylinder and said, huh, that's weird.
00:17:14.640 --> 00:17:17.599
And that's his quote on making history and inventing.
00:17:18.079 --> 00:17:24.079
So if you ever accidentally discover something, have a better line in your in your head.
00:17:24.400 --> 00:17:25.359
Um, all right.
00:17:25.519 --> 00:17:27.599
This is but still on chemical engineering.
00:17:27.680 --> 00:17:34.640
Which chemical engineer's discovery caused department store riots when it was first released?
00:17:35.440 --> 00:17:43.039
B, um, sorry, A, nylon, b, polyester, c polycarbonate, or d polyprophylene.
00:17:43.279 --> 00:17:44.720
I'm gonna go with nylon on that.
00:17:44.880 --> 00:17:46.240
Yeah, it was the nylons.
00:17:46.319 --> 00:17:50.480
It was in the 50s, and everybody lost their minds with nylons.
00:17:50.880 --> 00:17:53.680
Okay, we're going into the world of fiction.
00:17:53.839 --> 00:17:58.240
Which famous fictional character is a former chemical engineer?
00:17:59.039 --> 00:18:04.079
I'll give you a second if you want to pull it up, but do you know?
00:18:04.319 --> 00:18:04.880
I do not know.
00:18:05.200 --> 00:18:06.720
Okay, it's a pretty broad question.
00:18:06.960 --> 00:18:12.319
So uh Tony Stark from The Avengers, Walter White from Breaking Bad, or Dr.
00:18:12.400 --> 00:18:14.400
Emmett Brown from Back to the Future?
00:18:18.240 --> 00:18:20.240
I'm gonna go with Tony Stark from The Avengers.
00:18:20.319 --> 00:18:23.279
Um, it's been a long time since I've seen that movie, but that's what I'm gonna go with.
00:18:23.519 --> 00:18:36.240
I mean, he invented everything, so I'm guessing he had every title, so I'm gonna I'll say that's probably true, but Walter White was uh um that so I felt like that I honestly felt like that was too too obvious, to be honest with you.
00:18:36.400 --> 00:18:39.599
That was I I I kind of tricked talked myself out of that answer.
00:18:39.839 --> 00:18:49.200
Yeah, well, um, there's probably uh a theory on doing trivia that we could apply there, like go with your first answer, but I I don't know.
00:18:49.359 --> 00:18:54.240
There's no rhyme or reason to this quiz, and no one is supposed to know any of this information.
00:18:54.559 --> 00:18:54.880
Okay.
00:18:55.039 --> 00:18:59.279
Um you gotta know I it's it's been a long time since I was a chemical engineer.
00:18:59.680 --> 00:19:02.960
Well, we're switching over to biotechnology now.
00:19:03.200 --> 00:19:09.279
So which biotech breakthrough was discovered because a scientist forgot to clean his petri dish?
00:19:10.079 --> 00:19:15.519
And that's CRISPR, penicillin, PCR, or insulin purification?
00:19:18.799 --> 00:19:20.720
Because he forgot to clean his petri dish.
00:19:21.599 --> 00:19:22.799
I'm going with penicillin.
00:19:23.200 --> 00:19:24.240
That is correct.
00:19:24.559 --> 00:19:25.759
That is correct.
00:19:26.000 --> 00:19:29.359
Um okay, this is the last one.
00:19:29.680 --> 00:19:41.039
The first nuclear medicine image was created how photography, hand plotting, or exposing film directly to a radio tracer.
00:19:41.680 --> 00:19:44.319
The last one exposing film directly to a radio tracer.
00:19:44.880 --> 00:19:48.559
It was a hand plotted radiation count.
00:19:48.880 --> 00:19:50.319
It was the okay.
00:19:50.559 --> 00:19:54.079
Yeah, that was the first nuclear medicine image.
00:19:54.400 --> 00:20:01.119
Um before we go, what's next for you and AIQ?
00:20:02.160 --> 00:20:03.359
Commercialization.
00:20:03.680 --> 00:20:16.799
So the the the catch 22 in this world is when you ultimately are in a position where you can have your product reimbursed, now you can make the economics work for everybody, from the insurance company all the way down to the patient.
00:20:17.039 --> 00:20:23.519
But until you get to that point, because of the way the system works, you can't start charging for your product.
00:20:23.839 --> 00:20:35.519
And so we've you can you can get your product out there, you can get people using it, you can learn how to get it into hospitals, you can generate information about how clinically useful it is, you can do all of those things which we've done.
00:20:35.839 --> 00:20:46.960
But until there is a way for our customers to unite the entire economic value chain, again, for everybody's benefit, from the payer on to the patient, we can't sell.
00:20:47.119 --> 00:20:49.039
We are now at that inflection point.
00:20:49.200 --> 00:20:51.039
And so we are actively raising money.
00:20:51.119 --> 00:20:54.400
If anyone listening to this podcast is interested in learning more, they should ping me.
00:20:58.160 --> 00:20:59.119
We're not allowed to crowdsource.
00:20:59.200 --> 00:21:00.799
That came up at a conference I was at this week.
00:21:00.960 --> 00:21:02.400
Crowdsourcing is not what we're looking for.
00:21:02.559 --> 00:21:04.559
We're looking for venture capital button.
00:21:04.640 --> 00:21:06.160
Um, you're ready for it.
00:21:06.799 --> 00:21:07.200
We are.
00:21:07.279 --> 00:21:13.519
And and so we were raising the money so we can go build that commercialization team.
00:21:13.680 --> 00:21:18.960
We can take all of these users who love it and actually turn them into true customers.
00:21:19.200 --> 00:21:20.400
That's exciting.
00:21:20.559 --> 00:21:26.559
Um, now having said that, we still have a whole pipeline of RD.
00:21:26.720 --> 00:21:38.319
We've got a Gen 2 product, we've got a Gen 3 product that's in the pipeline, we've got a whole pipeline of engineering work that we want to do that's all around, you know, making the machine run smoother with less friction.
00:21:38.400 --> 00:21:42.400
So there's a lot of other stuff that we want to do that'll happen in parallel.
00:21:42.559 --> 00:21:46.640
But the really exciting thing is, you know, and I guess I'll leave it with this thought.
00:21:46.880 --> 00:21:54.640
Um, when you work with these researchers, you know, researchers are really good at doing the science, innovating, publishing.
00:21:55.039 --> 00:22:01.119
But I really strongly believe the only way to change the world with innovation is to commercialize.
00:22:01.440 --> 00:22:03.200
It's the only way you're gonna change the world.
00:22:03.440 --> 00:22:09.599
So I want to come back in a few years on this podcast, and the the title can be How AIQ Changed the World.
00:22:10.400 --> 00:22:11.599
I think that's a great goal.
00:22:11.759 --> 00:22:15.599
You're you're I'll I'll send you an invite right now for two years out.
00:22:16.799 --> 00:22:17.519
It'll be perfect.
00:22:17.680 --> 00:22:18.000
Excellent.
00:22:18.160 --> 00:22:20.240
Never the whole audience here will be waiting for it.
00:22:20.400 --> 00:22:23.119
Eric Horler, CEO of AIQ Solutions.
00:22:23.200 --> 00:22:24.160
Thank you so much for being on.
00:22:24.400 --> 00:22:25.759
Oh, thanks for giving me the opportunity.
00:22:25.920 --> 00:22:26.480
This was fun.
00:22:26.640 --> 00:22:27.759
All right, take care.
00:22:28.000 --> 00:22:28.640
All right.