Eliminate Competition and Turn Customers Into Fans - The Fandom Playbook - David Meerman Scott #471

David Meerman Scott spotted the online marketing revolution in its infancy and wrote multiple books about it including "The New Rules of Marketing and PR", with more than 500,000 copies sold in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. He shows how organizations win by developing fans, the subject of his Wall Street Journal bestseller "Fanocracy" and his new book "The Fandom Playbook" which will be published in late 2026.

https://www.davidmeermanscott.com/fandom-marketing

In this episode, you'll learn: Why human connection is becoming a bigger competitive advantage How AI-generated marketing can create a flood of forgettable content

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