SOBRE ESTE PODCAST 🔗
The greatest marketing ideas of all time, explained in ten minutes, with one thing you can do Monday morning.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.
Apresentadores:
Frequência de atualização:
weekly
Duração média do áudio:
9 minutes
Inglês
Estados Unidos da América
17 episódios
desde 10 de Agosto de 2026
episodic
NESTE PODCAST 🔗
ÚLTIMO EPISÓDIO 🔗
You built three pricing tiers, and nearly every customer picks the cheapest one instead of the plan you actually want them on. This episode starts where most decoy-effect advice does, reframing it as a choice-architecture problem, not a discounting one, and then does the thing most tellings skip: i…
PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de The 10-Minute Marketing Fix.
EPISÓDIOS ANTERIORES 🔗
A wedding photographer whose prospects keep flinching at the quote and calling him too expensive doesn't actually have a price problem, he has a first-number problem. Many buyers walk into the consultation with some kind of reference point already in their head, a friend with a camera, a midnight a…
An app founder is doing a little of every marketing channel, exhausted, and nothing is moving. Brian and Dave diagnose the real problem — everything running at ten percent — and get into the Bullseye Framework popularized by Gabriel Weinberg and Justin Mares in "Traction": brainstorm all nineteen c…
A retail owner spends real money across Facebook, radio, print, and Google, and can't say which channel brought in her last twenty customers. Brian and Dave reframe "how do I spend smarter" as "you can't see," and get into the measurement-and-testing discipline Claude Hopkins formalized in "Scienti…
A financial advisor has great first meetings and then watches clean proposals die on "let me think about it." Brian and Dave find what the ones who do sign show up already carrying — proof and trust from other people — and walk all seven of the principles of persuasion popularized by Robert Cialdin…
A dental practice is on an acquisition treadmill — every new patient comes from ads that cost more each year, and nothing is built for the patients they already have. Brian and Dave move the problem from "buy more patients" to the back half of the marketing hourglass, the seven-stage model populari…
A B2B software founder rode a wave of scrappy early customers, then watched growth stall as pragmatic buyers keep asking "who else like us is using this?" Brian and Dave name the wall — the chasm, from the playbook Geoffrey Moore popularized in "Crossing the Chasm," building on the older technology…
A coffee subscription-box founder caps acquisition at fifteen dollars — the price of the first box — and every channel looks tapped out. Brian and Dave reframe the cap as the ceiling he built himself and get into customer lifetime value: developed by database marketers Robert and Kate Kestnbaum, pu…
A bookkeeper has held her rates flat for five years because she's sure raising them means everybody walks. Brian and Dave separate the fear from the number and get into price elasticity of demand — the measure, formalized by Alfred Marshall in "Principles of Economics," of how much volume actually …
A skincare brand is running cold "shop now, twenty percent off" ads to broad audiences and burning money, sure the fix is flashier creative. Brian and Dave reframe it as a message-to-audience mismatch and get into the five awareness stages and the market-sophistication ladder popularized by Eugene …
Aviso: O podcast e a arte incorporada nesta página são de Brian Kasday, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
MOTOR DE PESQUISA DE PODCAST
Pode usar nosso site para pesquisar podcasts3,827,930e episódios196,318,180por pessoas, lugares ou tópicos.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de The 10-Minute Marketing Fix.
RECLAMAR ESTE PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post anúncios classificados for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
entrevista com podcaster...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
a nossa conta oficial no X (anteriormente Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
