SOBRE ESTE EPISÓDIO
The Mission Critical hosts discuss using data to make decisions starting with simple event-based reporting and moving up the sophistication curve to multi-touch attribution. They will define and give real-life examples of:
- Event-Based Reporting
- Campaign / Omni-Channel Reporting
- Fixed Attribution Models
- First Touch
- Last Touch
- Evenly-Weighted Touch
- (no Invisible touch model)
- Multi-Touch Custom Attribution Models
Inglês
Estados Unidos da América
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