Taking action on intermodal market share

Just over a year after taking over as President and CEO of the Intermodal Association of North America (IANA), Anne Reinke joins us on The Intermodal Logistics Podcast to both look back at her first 12 months on the job, and look forward to how IANA aims to tackle the biggest challenge facing intermodal - increasing market share.

Anne gives an overview of IANA's 2025, which included a focus on more policy advocacy and becoming even more of a go-to for industry data - along with the things that affected intermodal last year like tariffs, the Union Pacific - Norfolk Southern railroad merger announcement and the freight market as a whole.

But everything does come back to intermodal market share, and Anne discusses how much room it has for improvement as it currently sits at roughly 5% of domestic freight. She goes over IANA's survey of shippers who both use it already and don't use it at all to get a clear picture of what to address - while also recognizing that it's beyond raising awareness and changing minds: It's about getting shippers to take action and incorporate intermodal.

And as a tease for IANA's big annual conference, the Intermodal EXPO, Anne shares a special guest planned for September's event related to that aforementioned merger.

To learn more about IANA including educational resources, EXPO, and how to join, visit www.intermodal.org.

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