SOBRE ESTE EPISÓDIO
In this episode, publicist Lisa Schneiderman gives some tactical advice on messaging, marketing, PR, and brand engagement during and beyond pandemic times. But she also takes us behind-the-scenes of a mask sewing initiative she started when there was a shortage of PPE among health professionals. She walks us through what it takes to build a movement, rally a community around a cause, and how she went from zero to SEVEN THOUSAND masks like *that.*
Inglês
Estados Unidos da América
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