The Resonance Test 96: Building an Aquatic Corporate Community with Antonio Silva & Kate Pretkel

What does the phrase “aquatic corporate community” mean to you? A school of fish in business suits holding an underwater meeting around a table of coral? Well, for our guests on the latest episode of *The Resonance Test,* it’s all about plunging into a strategic social responsibility program called “Let’s Swim Together.”
Antonio Silva, President of European Aquatics, and Kate Pretkel, EPAM’s VP and Head of Sustainability Programs, have pooled their knowledge to answer questions from Balázs Magyar, Senior Director of Account Management at EPAM.
Swimming is not just sports skill, says Silva, “It's a life skill.” He rightly points out that the pool is a place that can be used by everyone: babies, children, and adults. And, as Magyar notes, it promotes discipline, responsibility, social connections, and physical- and mental health.
“Let’s Swim Together,” is starting with a pilot program for EPAM Hungary but the program will expand to other companies, other countries. Silva adds that with this initiative, we can reach “the specific goals of a company” and “so-called environmental, social and governance goals.”
This is good news for Pretkel, who speaks ESG fluently. She says that EPAM has a long tradition of helping employees “to make a good impact on the communities that we live and work in,” adding that “It's not *just* about people working for a specific company, but also their friends, their families, their kids and their communities.”
The challenge, with all these groups, is getting people to take the first step toward the water.
“We are looking at the whole employee experience,” says Pretkel. The trick is making it easier for our employees to join. To do so, they are incorporated into the “overall experience that we are creating for them.” She says it’s all about “building these habits and also in some cases engaging the team so they can help each other to make this first step.”
In short, Silva and Pretkel are excited about building what Antonio calls, yes, “the aquatic corporate community.” He concludes: “It's about reaching some social goals that [the participants] could not reach if they were not involved in such an activity.”
Host: Macy Donaway
Engineer: Kyp Pilalas
Producer: Ken Gordon