SOBRE ESTE EPISÓDIO
Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen to editors June Cotte and Markus Giesler discuss this article with Donna and Tom.
Inglês
Estados Unidos da América
NESTE EPISÓDIO
TRANSCRIÇÃO 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de The Consumer Researcher.
OUTROS EPISÓDIOS NESTE PODCAST
In this episode of The Consumer Research, Andrew Stephen interviews Evan Weingarten and Joe Goodman, authors of "Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review." This article is published in the April 2021 issue of JCR. Evan and Joe tell Andrew why they got start…
Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri Melumad, and Jeff Inman.
Aviso: O podcast e a arte incorporada nesta página são de Journal of Consumer Research, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
