Platform Evolution & Content Strategy in the age of AI with Ken Blom

On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:

• Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days
• Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content
• The challenges of platform dependency and what publishers can learn from the “Facebook era”
• How affiliate and commerce revenue models evolved into major drivers for digital media
• The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics
• Why attribution, data access, and payment marketplaces will define publisher–AI relationships
• The role of community, creators, and brand-owned platforms in building sustainable engagement
• What the next generation of publishing innovation may look like, from apps to the “agentic web”

And more.