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A partner program can look perfect on paper. The incentives make sense. The numbers work. The tiers are mapped out. Leadership is happy. Then actual humans start using it. In this episode of The Channel Buzz, Amiee Keenan sits down with Jessica Pidgeon of Acumatica to talk about the part of partner…
How big is your audience? It's one of the first questions marketers ask before deciding whether an opportunity is worth pursuing. But it may be the wrong place to stop. In this episode of The Channel Buzz, Amiee Keenan explores why your company's email list, followers, and website visitors represen…
Marketing has more tools, more data, and more AI than ever before. But are those things actually making marketing more effective? In this episode of The Channel Buzz, Amiee Keenan sits down with Michelle Glennie of The Partner Marketing Group to dig into the latest Technology Marketing Benchmark &a…
You say you have a great relationship with that partner. But does the partner know you—or does one person know you? That’s a bigger difference than we sometimes realize. In this solo episode of The Channel Buzz Podcast, Amiee Keenan looks at an overlooked part of partner growth: becoming better kno…
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