SOBRE ESTE EPISÓDIO
In this episode of The Build Up, Dan chats with Mark Morris, Marketing Manager at Thomas Dudley, recorded live at The Installer Show.
Mark shares how the 110-year-old British brand continues to stay relevant through loyalty-building with plumbers, standout product innovation, and bold marketing moves — including sending their Quantum siphon into space.
They also talk agency relationships, the power of a great brief, and how Thomas Dudley uses social media and reputation to connect with merchants and end users alike.
Whether you’re in-house or agency-side, this one’s full of takeaways for anyone working in construction marketing.
Inglês
Estados Unidos da América
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