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Only Three Things

Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, you o…

Lessons From "Back Spin"

On this episode of The Briefcase, Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do good, and don't make a show of it: this is one of the lessons from Back Spin. Wh…

At Your Convenience

The grass will only grow with a little rain. But you'd like it if the rain would fit your schedule better... On this special episode of The Briefcase, BGR's Aimee Thibodeau says, "How about that weather?", as she, alongside host Ric Tyler, sits down to talk about convenience: how to receive it, how…

Listen Up

Your business is an interaction between your customers and yourself. Often, that interaction can show you something you're not seeing yourself. On this special episode of The Briefcase, BGR's Aimee Thibodeau is here to talk about listening. When you're open to client suggestions, you might be hande…
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