SOBRE ESTE EPISÓDIO
AI is changing the way customers discover brands and make purchasing decisions.
Amanda Cole, CMO at Bloomreach, joins Dave Lehman to discuss how AI agents are reshaping customer discovery, why reviews and external brand perception matter more than ever, and how marketers can prepare their websites and digital experiences for an agentic world. They also explore AI-driven personalization, evolving marketing team structures, and how to scale AI without creating unnecessary complexity.
Inglês
Estados Unidos da América
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PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de The Agentic CMO.
OUTROS EPISÓDIOS NESTE PODCAST
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The AI conversation has shifted.
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In this solo episode of The Agentic CMO, Dave explains why AI hasn't changed the fundamentals of great marketing, but it has transformed how marke…
There is no magic button for AI search.
In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamentals of marketing. Instead, marketers need to understand how customers search, …
AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools.
In this episode of The Agentic CMO, Dave Steer, CMO at Webflow, shares his approach to building teams that work with AI rather than simply around it. He expla…
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EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
