SOBRE ESTE EPISÓDIO
Having access to first-party data on customers' purchases can revolutionize your advertising strategy. For today's episode, we're excited to have advertising expert Vitalii Khyzhniak from Profit Whales join Joe Shelerud to discuss leveraging Amazon DSP data and building an advertising ecosystem.
Key Items Covered:
- Rules of thumb when getting started with DSP
- Allocating budgets between different ad types
- Using DSP analytics to supplement Sponsored Ads
Connect with Vitalii:
LinkedIn: https://www.linkedin.com/in/vitaliikhyzhniak/
Facebook: https://www.facebook.com/v.khyzhniak
Instagram URL: https://www.instagram.com/khyzhniak_
Inglês
Estados Unidos da América
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OUTROS EPISÓDIOS NESTE PODCAST
Episode 170 of The Ad Project was recorded at Amazon Live Studios in New York City, where Joe Shelerud sat down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to discuss the launch of Creative Studio, announced at Amazon Accelerate.
What you’ll learn in this episode:
How Creative…
Live from Amazon Accelerate, Joe and Adobe’s David Devisser unpack the new Adobe Express integration with Amazon Ads. You will see how to discover policy-ready templates, connect your Creative Asset Library, run real-time checks, and export to the right specs in one flow.
Key takeaways
You can st…
In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore:
The rapid evolution of the Amazon Ads ecosystem
How AMC unlocks new insights like path to purchase and ad type overlap
Why audience targeting + analytics are re…
In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored Products
Key takeaways:
Auto campaigns now account for nearly 40% of impressions, with broad match also climbing.
Exact match still drives the highest conversion rates (>20%), …
In this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce.
They explore:
ChatGPT’s new instant checkout and what it means for sellers
How the OpenAI x Stripe commerce protocol could reshape online transactions
Why Walmart mig…
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EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
