SOBRE ESTE EPISÓDIO
In the latest episode of the Talk Life Sciences podcast, host Laura Browne is joined by Andy Bertera, the Executive Director of Marketing and Sales at New England BioLabs. The long-ranging conversation touches on the intersection between marketing and science, how even data generated from failure can be useful, and the methodologies behind both accumulating and understanding customer responses. All this and more in episode 5 of the Talk Life Sciences podcast.
Inglês
Estados Unidos da América
TRANSCRIÇÃO 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de Talk Life Science Marketing Analysis.
OUTROS EPISÓDIOS NESTE PODCAST
In the latest episode of our podcast for data-driven life science marketers, Laura interviews the visionary VP of marketing at Nanotemper, Jocelyn Davé. Jocelyn has brought her experience from leading demand generation at a technology company to the scientific world. We discuss what she has l…
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview award winning ‘Queen of Measurement’ Katie Paine. We discuss the importance of PR measurement for life science companies. We cover topics from speaking the language of the boardroom, to understanding which metrics to…
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview Liza Rivera, Vice President of Global Marketing at Fujifilm Diosynth Biotechnologies.
The power of data for reporting and marketing decision making
We explore the importance of data for reporting and analyzing mark…
These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode 'Managing and Measuring Crisis Communications During the COVID-19 Pandemic' is now available for download.
I sat down with communications and measurement guru …
For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, Senior Manager Marketing and Strategy at Thermo Fisher Scientific. Jim is a rare breed in our industry, a strategic marketer with the foresight to encourage a culture where creativity…
Aviso: O podcast e a arte incorporada nesta página são de Covalent Bonds, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
