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When Charlotte Meerstadt put solar on her Amsterdam home, the numbers made sense. Then Charlotte moved to the U.S. and rented out the apartment. The solar panels kept doing exactly what they were supposed to do: producing cheap, clean power. But, while the tenant received the lower utilit…
Buildings consume an enormous amount of energy. We have plenty of technologies that could make them perform better. So why is the real estate industry often so slow to adopt them? Dermot Sweeny has spent decades confronting that problem from the architect’s side. When he couldn’t convince…
The best technology does not always win. Sass Peress has spent nearly four decades learning why. Since entering solar in 1988, he has built companies, introduced new technologies, sold hundreds of thousands of solar products, backed ideas that worked, backed at least one that did not, and…
Germany has turned plug-in solar from a fringe idea into a mainstream energy product found in millions of homes. And the biggest lessons for the U.S. aren't really about solar panels. They're about making solar easier. In this Tactical Tuesday, CraftStrom Co-Founder and CEO Stephan Schere…
In Australia, residential solar and storage can be installed for about $2 a watt. In the U.S., a comparable system can cost more than twice that. Why? Barry Cinnamon was curious enough to go to Australia and investigate. What he found challenges the simple explanation that America's solar…
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