The BTS Effect

When pursuing a career as a singer, songwriter, or musician, intellectual property probably isn’t the first thing most people think of. But as you’ll hear on this episode of Stroke of Genius, there’s a good reason one of the biggest bands on the planet has a surprisingly comprehensive IP protection strategy! Join host Raha Francis, as she sits down with Brazil-based IP lawyer, music critic, and singer-songwriter Ana Clara Ribeiro to discuss the “BTS effect.” The South Korean boy band has seen monumental, world-wide success, thanks in no small part to the way it aggressively protects and monetizes a wide range of IP, using a combination of copyright, trademarks, and even patents -- which aren’t a common option for musical artists. Whether you’re an aspiring musician yourself, or just a die-hard BTS fan, this episode is sure to ‘strike a chord.’

To learn more about the different types of IP protection, and which ones best apply to your work or business, you find a series of useful resources on the Intellectual Property Owners Education Foundation’s website. You can read Ana’s article about BTS and IP in the March, 2022 edition of WIPO Magazine, or find more of her work at PopMatters.com.

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