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In this episode, Adam Levin interviews Tom Freedman of Defiant Enterprises about a sales approach that challenges traditional prospecting. Instead of chasing cold targets, running endless drip campaigns, or attending every networking event, Tom lays out a structured referral system designed for so…
To kick off Season 2 of Strategy Shift Podcast, Adam Levin and Tom Freedman revisit the top five guest takeaways from Season 1 (2025) and break down the lessons that mattered most. From communication strategy and technology decisions to sales clarity, AI adoption, and hiring, each takeaway reinfor…
In this episode of The Strategy Shift Podcast, we sit down with Calvin Wilder — entrepreneur, author of The Financial Operating System, and founder & CEO of SmartBooks. Calvin shares why bookkeeping alone isn't enough for small business owners who want to grow and build long-term value. We exp…
In this episode of The Strategy Shift Podcast, we sit down with Michael Tanenhaus — President, CEO, and "Head Maven" at MavenSpire. Michael shares his journey from building computers at age 13 to leading organizations through the fast-changing world of technology and AI. Together, we unpack how sma…
In this episode of The Strategy Shift Podcast, Adam and Tom sit down with Brett Knopf, co-founder and CEO of Elite Performance Partners and founder of Knopf No Solutions. Brett's career blends leadership coaching, elite performance training, and a strong foundation in fitness and discipline. Brett …
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