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Stephanie Llamas, SuperData

According to SuperData Research, a leading provider of games and interactive media intelligence, VR should become a $30.5 billion in the next 5 years. But getting there is far from guaranteed and anything but simple. We spoke to Stephanie Llamas, Director of Research and Consumer Insights and Head …
What will be the next iPhone? Is the tech industry "bundling", "unbundling", or both? What impact will AI, AR/VR, & the "app-ification" of media have on the global landscape? How will brands adapt? IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more
It often feels like the continual trade off for any consumer product – the balance between maximizing customer experience vs. driving product revenue. Getting that balance right becomes even trickier, of course, when you consider the continual maturing and benefits of Big Data. We spoke with Niraj …

Alexandar Haque, Retinad

For VR to grow in ways that make sense for companies & brands & advertisers who look to monetize the medium, we're going to need to understand a lot more about user behavior & action. To begin, we talked to Alexander Haque, CEO of Retinad, a VR analytics company, about being on the cutt…
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