SOBRE ESTE EPISÓDIO
Download the 100 here: https://ecomemailmarketer.com/sendit-100
This week, we’re celebrating episode #100 with a fun 100 things we know about retention.
Here’s what we cover in the pod:
→ Lists and list growth (why size is a vanity metric, and what actually matters instead)
→ Deliverability (the habits that quietly protect or destroy your sender reputation)
→ Segmentation (why over-segmenting is procrastination in disguise)
→ Flows (the automations every brand should have and rarely maintains)
→ SMS (the rules that are different from email, and why)
→ Copy and creative (what actually gets opens, clicks, and conversions)
→ Offers and discounts (why discounting is a tool, not a strategy)
→ Strategy and LTV (why retention funds acquisition, not the other way around)
→ Metrics (which numbers actually matter, and which ones are just noise)
→ Mindset (the operator habits that separate good retention marketers from great ones)
Whether you’re brand new to retention marketing or you’ve been doing this for years, there’s something in this list that’s going to challenge how you’re currently running your program.
We’re also giving away a free downloadable checklist of all 100 things:.
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Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week:
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast
Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/
Want to learn more about all things email and sms marketing?
Chase and I have a master course:
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/
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00:00 Intro
00:54 Welcome to 100!
02:26 List Growth Truths
06:05 Deliverability Essentials
08:41 Segmentation That Works
11:11 Omnisend is Awesome
13:44 Flows Money Machine
16:28 SMS Principles Start
17:54 SMS Rules Recap
18:55 Retention.com is great
20:03 Coordinating Email and SMS
20:24 Copy and Creative Wins
22:09 Unsubscribes and Usefulness
22:43 Discounts Without Damage
26:21 LTV and Retention Strategy
28:49 Allan Personalization is a must try
29:56 Metrics That Matter
33:07 Operator Mindset Final 10
34:48 Wrap Up
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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
