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Welcome to the Regulatory Transparency Project's Fourth Branch podcast series.
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All expressions of opinion are those of the speaker.
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Hello, and welcome to the Regulatory Transparencies Project's Fourth Branch podcast.
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My name is Steve Schaeffer, and I'm the director of
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the Federal Society's Regulatory Transparency Project, and I'm glad you're
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here today. We are discussing the failed Jet Blue and
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Spirit Airlines merger with Anti trucks anti trust expert ald
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nabboit a note, all expressions of opinion are those of
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the experts. ALDA. Nabbot is a senior research fellow focusing
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on anti trust issues. Before joining Mercadis, mister Abbitt had
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served as the FTC General Counsel from twenty eighteen to
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early twenty twenty one, where he represented the commissioning in
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court and provided legal advice to its representatives. Prior to
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working at the FTC, mister Abbitt worked at the Heritage
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Foundation and BlackBerry Limited. He also served as an adjunct
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professor at George Mason's Antiinsclia Law School from nineteen ninety
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one to twenty eighteen. He has a jd from Harvard
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Law School and an MA in economics from Georgetown University
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and is just an all round great guy. So Alden,
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thank you for joining us.
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Well, thank you Steve for the kind words, and thank
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you to the Federalist Society in the Right or Transparency
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Project for hosting this podcast. And what I think is
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an interesting issue. It's a case study about how I
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think merger analysis can go wrong if you're not careful. Specifically,
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the Justice Department's successful challenge about a year ago to
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Jet Blues for posed acquisition of Sperit Airlines provides an
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illustration of a Biden administration's and I Trust agencies new
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and less favorable approach to considering mergery efficiencies. And since
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we're changing administrations, it also may provide an example that
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the new incoming Trump and I Trust leadership may want
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to examine. It's also so ironically, I think the Justice
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Department's action may have tended to reduce, instead of enhancing,
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airline competition, by further entrenching a fore firm oligotholy of
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US airlines that real substantial market power American, Delta, Southwest
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and United. If that is the case, airline travelers ultimately
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will be the losers. So before turning to the specifics
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of the case, let me describe federal anti trust merger
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law in a nutshell. A merger violence the anti trust laws,
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specifically Section seven of the Clayton Act. If quote in
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any line of commerce in any section of the country,
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the effect of such acquisition may be substantially lesson competition
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or tend to create monopoletly close quote. Now, federal judges
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have viewed this requirement as requiring that relevant market or
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markets affected by a merger or be defined and assessed.
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So are you're asking, is there harm or not in
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a particular market. If competition is likely to be harmed
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in one or more relevant markets, the merger will be
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struck down. So after a likely harm is found in
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irrelevant market, the fact that competition might actually be enhanced
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in some other markets is irrelevant, the merger will still
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be rejected. Now, for over four decades, countervailing efficiencies have
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been considered in assessing whether in otherwise anti competitive merger passes.
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Muster efficiencies must, however, outweigh the anti competitive effects and
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must benefit consumers, And looking at efficiencies and consumers is
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consistent with what the Supreme Court said anti trust law
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is aimed at. It's a consumer welfare prescription, as a
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Supreme Court that in nineteen seventy nine. Now, for example,
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a merger that otherwise would reduce competition in a market,
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what do you allowed if it led the cost reductions
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or quality and service improvements that made consumers in all
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relevant markets that are off. However, even if a merger
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raised consumer welfare in one or more markets, it would
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almost always be struck down if consumers were made worse
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off in at least one market. Now, what did I say?
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Almost always? The twenty ten Joint of Federal Trade Commission
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DOJ merger guidelines created a narrow exception. Specifically, the guidelines
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stated that the agencies could exercise their prosecutorial discretion to
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consider efficiencies not strictly in irrelevant market, but quote so
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inextricably linked with it that a partial divestiture or other
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remedy could not feasibly eliminate the anti competitive effect in
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the relevant market without sacrificing efficiencies in other markets. So
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the agencies were more likely to consider out of market
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efficiencies when they very greatly outweighed the expected in market
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anti competitive effect. Now, the agency is explicitly credited out
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of market efficiencies in declining to challenge transactions in several
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particular cases, and I'd like to highlight two Justice Department
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airline merger cases. In twenty eleven in Southwest Airlines Company
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air trans Holding, Inc. Although the parties overlapped on some
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NonStop routes that is specific markets, say Pair Roots going
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from Sat Washington to Phoenix, the DOJ chose not to
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challenge a merger of these low cost airlines because it
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would allow the parties to offer new services and no
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affairs on other routes benefiting consumers nationwide. So this was
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an example. Okay, maybe a particular narrow route, there's some
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questions about harm, but we know that consumers many more
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consinuents will gain on major on other major routes. So similarly,
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DOJ declined to challenge Delta Airlines acquisition of Northwest Airlines
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in two thousand and eight. Although the merging parties were
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the only or two of three airlines providing services on
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multiple non stop routes, DOJ credited significant overall efficiencies from
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combining the party sizable and complementary markets and networks. So
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in both cases, the DOJ declined to challenge a transaction
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because out of market efficiencies outweighed alleged in market harm.
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But times have changed. FTC and GD released new joint
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Merger Guidelines in twenty twenty three, reflecting a far more
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aggressive approach to merger enforcement. This approach also is reflected
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in the treatment of efficiencies. By the way, when I
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said a more aggressive approach, it was much more focused
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just on how reduction of a number of major competitors
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so called higher market concentration, and less focus on the
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real economic effects of particular transactions. Now, the twenty twenty
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three Joint Merger Guidelines did away with the twenty twenty
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guidelines more permissive language regarding out of market efficiencies, it
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stating unconditionally that quote the anti trust agencies will not
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credit benefits outside the relevant market that would not prevent
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a lessening of competition in the relevant market, So it's
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double negatives. But it says that basically, even if there
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are lots of gains, lots of benefits to consumers, huge
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benefits in other markets, if there's an often very narrow,
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irrelevant market or on that some consumers would not benefit,
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we're not going to consider the major benefits at the
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same time, the twenty twenty three guidelines prohibit consideration ab
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out of market efficiencies. They mandate consideration of out of
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market harms. Specifically, they say that the FTC and NOOJ
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will not credit one entry by other firms into the
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irrelevant market or two efficiencies arising in irrelevant market if
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either involves a decrease in competition in another market. That is,
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another market that would be not at all considered. It's
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not winning the scope of the merger. So the agencies
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must consider out of market harms to determine whether the
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party's entering efficiency arguments in a relevant market are valid.
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In sharp contrasts, the old twenty ten guidelines allowed agencies
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to credit entry that involved shifting capacity, say shifting planes,
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for example, from another market to the relevant market in
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response to change competitive conditions due to a merger. For example,
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the old guidelines credited entry by suppliers with quote readily
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available swing capacity currently used in adjacent markets that can
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easily and profitably be shifted to serve the relevant market
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close quote. That is so called rapid entrance. So I said, okay,
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there's not really going to be harmed if entry is
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going to happen if if prices rise or can quality
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goes down. As for efficiencies, the twenty twenty guidelines state
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that efficiencies should not quote arise from anti competitive reductions
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in output or service, but they did not directly forbid
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consideration of efficiencies that may in some respect less in
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competition and non relevant markets. Now, the twenty twenty three
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guidelines also demonstrate an increased focus on harm to competition
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outside irrelevant market. I think we suggested, so what does
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this all mean. How did they discuss instance, reprepositioning of assets. Well,
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as I said, repositioning of assets is actually quite important
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often in mergers because that just reflects really the how
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markets may adapt and change in light of a merger.
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So regarding entry, they guidelines now advise quote the agencies
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typically do not credit entry that depends on lessing competition
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you know their markets close quote. And also rephysitioning would
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reduce competition and markets from which products or services are moved.
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If that happens, it's not a cognizable rebuttal for a
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lessening of competition and irrelevant market. So even if really
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competition would get better in the market relevant market, we
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think that the chance that would have hurt competition somewhere else,
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we're not even going to take account of it. And
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so now the Jeff Blue Spirit merger decision really sort
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of reflects, I think, the new thinking, and we're going
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to examine now, examined it now and discussing this case.
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I should note my comments are very much in line
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with an analysis published about eight nine months ago in
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Law three sixty by an trust lawyers Lisa Ruman and
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Anthony Ferrara. So I great minds sink alike, but they
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had the same concerns about how efficiencies have analysis has
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been changed in airlines. So let's go to look at
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Jeff Lewin's Spirit, the country sixth and seventh largest airlines, respectively,
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which hounce the plan emerge in July twenty twenty two.
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DOJ followed complaint challenging the merger in March twenty twenty three.
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According to DOJ, the transaction would eliminate the largest and
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fastest growing ultralocus low cost carrier in the US, and
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the Justice Department alleged relevant markets or individual flight routes
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and identify numerous route specific markets where Jet Blue and
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Spirit compete to provide service, I say, city city to city,
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so Jet Blue and Spirit Center should be a national
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relevant market, arguing that the roots specific markets failed to
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account for system wide competition, and the two companies argue
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the merger would enhance national competition and benefit consumers by
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physicianing Jet Blue as a more effective competitor to the
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large legacy airlines. For example, the merger would have allowed
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Jet Blue to expand its network, adding flights to new
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locations and growing its presence in multiple cities, while also
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expanding other aspects of its business, such as its loyalty program,
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to increase its relevant for relevance for consumers. And simultaneously,
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the parties argued that even looking at the root specific mergers,
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DOJ alleged other airlines could readily move fleet and crew
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ship capacity to enter the alleged relevant markets, defeating any
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competitive harm arising from the merger. Now Justice Department rebutted
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the arguments astro efficiencies. It said it declined to negotiate
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to negotiate a settlement that would address the problematic overlaps
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between the airlines via divestitures which the airlines that opened
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had offered up while preserving of transactions claimed benefits, and
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this was a departure from the Justice Department's practice in
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past airline merger cases, and I should saying in general
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this was also the case in a recent supermarket case.
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In the past, the agencies, if you can assure the
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agency that, Okay, we're going to reduce the number of
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competitors in a particular market, if you have any concerns
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you're going to sell our capacity to somebody else, you
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are not going to reduce the number of competitors. Will
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take actions to make sure also the new competitor works out. Currently,
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the agencies don't like that. In accepting instances, they say,
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we don't want investenters. We want to say yay or
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ny about a merger, and that sort of ignores the
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real benefits the merger might bring about, but they generally
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don't want to take that into account. So the parties
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in this case had offered major divestitors at four major
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airports who address DOJ's concerns about head to head competition
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and roots specific markets. Now, DJ argued that the parties
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cannot appoint to efficiencies arrive in arising outside of the
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alleged roots specific markets that would justify the deal, and
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even if Jet Blue would have been able to enter
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new routes and accelerate its network growth nationally. DOJ contended
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efficiency would not create concrete benefits for consumers in the
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specific alleged route markets, but it didn't really say why
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it wouldn't. And again this is important because we're talking
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about an oligopoly where it's the same major airlines and
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this was really and up to now they budget airlines
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had shown some success, you know, and really being able
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to lower costs, but Justice again didn't want to look
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at it. As for entry, DOJ argued courts should not
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credit other airlines entry into the alleged route specific markets
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if that would involve shifting capacity from other routs, that is,
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exiting or reducing fight frequency on less profitable routes. Such
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shifts would risk harmy competition consumers in other markets, and
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again this reflects the concern of the new merger guidelines
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about competition in other markets. But it said that, but
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the DOJ did not identify those other markets as relevant markets,
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nor did DOJ alledge of transaction would cause a substantial
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lessening of competition in those other markets. So I think
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it could be fairly sad. It was specultly harm and
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there's a general emphasis on really wanting a very concrete
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likelihood of harm. But in January twenty twenty four, US
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District Court of Massachusetts issued in junction blocking a transaction
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and jeff Lewin's FIRIT subsequently abandoned the transaction. So the
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court credited jeff Lewin's firits efficiencies evidence, finding the merger
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would like to expand Jefflu's network, fleet and loyalty program
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and enhance competitive pressure on a big poor air lines.
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But the court agreed with DOJ that relevant markets were
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routes specific and ultimately concluded the party's efficiencies evidence failed
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to establish a proposed merger would not substantially less in
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competition in at least some of irrelevant markets. So the
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court seems to have concluded that while jeff Lewin's FEAR
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approved cognizable efficiencies, most of those efficiencies benefited a national
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market instead of specific routes that constituted irrelevant markets Justice
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Department focused on. Therefore, the claimed efficiencies were largely out
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of market. At the same time, the Court accept the
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DOJ's argument it should not credit other airlines entry into
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the roots specific markets that would involve abandoning existing markets
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or markets, or they would have otherwise entered or grown,
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but for the merger, the court concluded that such entry
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cannot offset ani competitive effects of the merger because it
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would create new arms to competition. Okay, So, in addition,
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at the court discounted the proposed divestiture buyer's testimony that
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he could readily shift assets from profitable routes to the
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relevant markets, which suggests that the divestitor could have worked
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to avoid harm. So the court was unpersuaded by entry
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arguments accepted in prior airline industry mergers, which we already mentioned,
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because entry into the relevant roots specific markets would reduce
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competition on other roots at issue in the transaction. So
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in some the court declined to look outside the relevant
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markets and weighing efficiencies, but did look outside the irrelevant
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markets in assessing entry. And this is just one district
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court opinion, of course, and it's unclear whether most courts
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would adopt the same analysis, but it is fairly well
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established at courts will not credit efficiencies arising outside the
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relevant market that the government is challenging. However, there are
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appear to have been no prior decisions or the court
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considered out of market harms caused by repositioning from competitors.
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So prior decisions have generally focused on whether entry or
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repositioning by competitors into the alleged relevant market would rebut
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the alleged arms in that market, not on whether the
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entry or repositioning would cause harm in another market. So
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was the court's holding good for competition? So this may
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seem very technical efficiency efficiencies here or harmed there that
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are not that are counted or not counted, But big picture,
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what's going to happen? Flash forward to November eighteen, twenty
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twenty four. Once Fared Airlines filed for bankruptcy protection citing
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mounting losses, unaffordable depth, increased competition for bargain seeking airline passengers.
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It said the inability to merge had left it little
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choice now. Three of the big four airlines, American, United
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and Delta in the past many years ago filed for
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bankruptcy and emerged stronger. But those competitors had numerous hops
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in a major nationwide in international presence, it's far from
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clear that Spirit, a struggling budget airline based on a
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low fare model, will have similar success. It has already
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announced the sale of twenty three of its airbus jets,
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the late future aircraft deliveries infernold hundreds of pilots. If
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Spirit is forced to scale back its schedule or cities
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it serves, goes out of business or gets purchased by
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another larger airline. By the way, it would even worse
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if one of the big Polygothlis purchased in the fresher
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to offer lower prices will be reduced and many air
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travelers may suffer as a result. So again have to
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see what happens. But I think the big four airlines,
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who have been criticized for not competing as vigorously as
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they should on price, maybe breathing a sigh of relief.
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So what are the key takeaways in this case? This
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case clearly illustrates the current FTC and DJ's views toward
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out of market efficiencies and out of market arms under
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the twenty twenty three merger guidelines, and this shift in
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policy last year and actually in recent years was especially
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likely to affect firms that operate across multiple local and
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regional markets. In short, the twenty twenty three merger guidelines
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heightened focus on out of market harms makes it harder
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for merging for parties to rely on entry and efficiency
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defenses to support their transactions, while at the same time
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just favoring divestngers that would preserve significant efficiencies. Now, companies
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hoping to highlight the pro competitive benefits of transactions need
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to consider whether they can plousitibly frame those benefits as
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arising within irrelevant markets. The agencies typically look to define
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the narrow as possible relevant markets, and they even be
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incentivized to alets very narrow markets to exclude the parties
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claimed efficiencies, and that leads to a criticism, as sometimes
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in made about murder enforcement. You've got these very tiny
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markets and the old joke that you know, a good
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prosecutor could even indict before a grand joy a ham sandwich. Well,
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you know, the argument is that a good enforcer can
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come up with very, very narrow markets where it's going
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to find harm, but that often ignores the bigger picture.
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Firm should bear in mind that if their transaction is
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challenged in court, they will need to frame any efficiency
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argument in such a way that the claimed efficiencies followed
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in irrelevant markets, and at the same time they must
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be prepared to address ancillary market harms arising from in
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market efficiencies. Again, that's under the twenty twenty three guidelines,
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and so in some once again, the twenty twenty three
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guidelines is set off to allow the agencies to take
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a broad approach to discredit efficiencies that reflect out of
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market effects. So what can the new administration do? Well?
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It could utter the implications. Well, in particular, it may
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want to rewrite or revise part or all of the guidelines.
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It may want to seriously consider revising the discussion of
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efficiencies to reinstate the more pro efficiency twenty twenty guidelines approach.
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It may even want to go beyond that by showing
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a greater willingness to weigh out of market efficiencies when
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the benefits they provide to consumers clearly outweigh consumer losses
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within the relevant market. Specific language might, for example, provide
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that in such a case, the agencies would not pursue
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a murderer challenge. Finally, revised guidelines might state that efficiency
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claims will be accorded as much weight as series of
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competitive harm based always on hard facts. So, and that's
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such a physician would be aligned with a recommendation by
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former FTC Commissioner Christine Wilson, it could encourage more efficiency
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driven deals to be considered thereby raising consumer welfare. And
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certainly in my view and a view of Wilson and
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some other people, that it would mean that the undercounting
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of efficiencies, even under the old guidelines or underestimation, is
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a bad thing. Because, after all, as I already suggested,
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the Supreme Court has always said consumer welfare as a
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key a guidepost of anti trust and indeed Adam Smith,
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the sort of the father of modern economics, and well
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some nations way back in seventeen seventy six said for
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actions by producers are a value social value to the
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extent they benefit the consumers. So I think consumer welfare
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should always be on our mind, and the agencies, the
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anti trust agencies can do a better job of taking
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account a broader understanding of efficiencies if they want to
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truly promote consumer welfare. And I hope you found this
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of some interest, and I thank you for your time.
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Yeah, Altin, thank you so much for sharing not only
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this particular denied merger between Jet Blue and Spirit Airlines,
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but also like the background of prior merger guidelines and
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what our audience should look forward to as their discussions
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about who's going to be on the FTC, but also
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what future actions they may in fact take, and also
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people keeping an eye on what happens with Spirit Airlines
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as they go through structuring and as you indicated, the
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selling off of planes. So lots to think about there,
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So thank you so much for your time and sharing
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your expertise with our audience, and for those of you
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who are listening, you know, thank you so much. Please
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check out more content like this at regproject dot org.
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That's regproject dot org, where you have the opportunity to
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listen to experts share their you know, their analysis and information,
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00:26:29.920 --> 00:26:32.720
and we really appreciate you all, so thank you very much.
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Half of the Federal Society's Regulatory Transparency Project. Thanks for
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tuning in to the Fourth Branch podcast to catch every
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new episode when it's released. You can subscribe on Apple Podcasts,
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Google Play, and Speaker For lays from our TP, please
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visit our website at reg project dot org. That's our
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egproject dot org.
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This has been a fed Sock audio production.
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Yam
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Welcome to the Regulatory Transparency Project's Fourth Branch podcast series.
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All expressions of opinion are those of the speaker.
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Hello, and welcome to the Regulatory Transparencies Project's Fourth Branch podcast.
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My name is Steve Schaeffer, and I'm the director of
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the Federal Society's Regulatory Transparency Project, and I'm glad you're
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here today. We are discussing the failed Jet Blue and
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Spirit Airlines merger with Anti trucks anti trust expert ald
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nabboit a note, all expressions of opinion are those of
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the experts. ALDA. Nabbot is a senior research fellow focusing
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on anti trust issues. Before joining Mercadis, mister Abbitt had
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served as the FTC General Counsel from twenty eighteen to
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early twenty twenty one, where he represented the commissioning in
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court and provided legal advice to its representatives. Prior to
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working at the FTC, mister Abbitt worked at the Heritage
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Foundation and BlackBerry Limited. He also served as an adjunct
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professor at George Mason's Antiinsclia Law School from nineteen ninety
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one to twenty eighteen. He has a jd from Harvard
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Law School and an MA in economics from Georgetown University
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and is just an all round great guy. So Alden,
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thank you for joining us.
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Well, thank you Steve for the kind words, and thank
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you to the Federalist Society in the Right or Transparency
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Project for hosting this podcast. And what I think is
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an interesting issue. It's a case study about how I
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think merger analysis can go wrong if you're not careful. Specifically,
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the Justice Department's successful challenge about a year ago to
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Jet Blues for posed acquisition of Sperit Airlines provides an
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illustration of a Biden administration's and I Trust agencies new
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and less favorable approach to considering mergery efficiencies. And since
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we're changing administrations, it also may provide an example that
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the new incoming Trump and I Trust leadership may want
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to examine. It's also so ironically, I think the Justice
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Department's action may have tended to reduce, instead of enhancing,
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airline competition, by further entrenching a fore firm oligotholy of
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US airlines that real substantial market power American, Delta, Southwest
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and United. If that is the case, airline travelers ultimately
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will be the losers. So before turning to the specifics
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of the case, let me describe federal anti trust merger
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law in a nutshell. A merger violence the anti trust laws,
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specifically Section seven of the Clayton Act. If quote in
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any line of commerce in any section of the country,
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the effect of such acquisition may be substantially lesson competition
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or tend to create monopoletly close quote. Now, federal judges
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have viewed this requirement as requiring that relevant market or
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markets affected by a merger or be defined and assessed.
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So are you're asking, is there harm or not in
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a particular market. If competition is likely to be harmed
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in one or more relevant markets, the merger will be
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struck down. So after a likely harm is found in
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irrelevant market, the fact that competition might actually be enhanced
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in some other markets is irrelevant, the merger will still
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be rejected. Now, for over four decades, countervailing efficiencies have
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been considered in assessing whether in otherwise anti competitive merger passes.
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Muster efficiencies must, however, outweigh the anti competitive effects and
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must benefit consumers, And looking at efficiencies and consumers is
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consistent with what the Supreme Court said anti trust law
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is aimed at. It's a consumer welfare prescription, as a
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Supreme Court that in nineteen seventy nine. Now, for example,
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a merger that otherwise would reduce competition in a market,
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what do you allowed if it led the cost reductions
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or quality and service improvements that made consumers in all
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relevant markets that are off. However, even if a merger
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raised consumer welfare in one or more markets, it would
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almost always be struck down if consumers were made worse
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off in at least one market. Now, what did I say?
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Almost always? The twenty ten Joint of Federal Trade Commission
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DOJ merger guidelines created a narrow exception. Specifically, the guidelines
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stated that the agencies could exercise their prosecutorial discretion to
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consider efficiencies not strictly in irrelevant market, but quote so
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inextricably linked with it that a partial divestiture or other
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remedy could not feasibly eliminate the anti competitive effect in
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the relevant market without sacrificing efficiencies in other markets. So
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the agencies were more likely to consider out of market
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efficiencies when they very greatly outweighed the expected in market
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anti competitive effect. Now, the agency is explicitly credited out
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of market efficiencies in declining to challenge transactions in several
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particular cases, and I'd like to highlight two Justice Department
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airline merger cases. In twenty eleven in Southwest Airlines Company
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air trans Holding, Inc. Although the parties overlapped on some
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NonStop routes that is specific markets, say Pair Roots going
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from Sat Washington to Phoenix, the DOJ chose not to
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challenge a merger of these low cost airlines because it
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would allow the parties to offer new services and no
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affairs on other routes benefiting consumers nationwide. So this was
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an example. Okay, maybe a particular narrow route, there's some
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questions about harm, but we know that consumers many more
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consinuents will gain on major on other major routes. So similarly,
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DOJ declined to challenge Delta Airlines acquisition of Northwest Airlines
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in two thousand and eight. Although the merging parties were
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the only or two of three airlines providing services on
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multiple non stop routes, DOJ credited significant overall efficiencies from
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combining the party sizable and complementary markets and networks. So
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in both cases, the DOJ declined to challenge a transaction
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because out of market efficiencies outweighed alleged in market harm.
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But times have changed. FTC and GD released new joint
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Merger Guidelines in twenty twenty three, reflecting a far more
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aggressive approach to merger enforcement. This approach also is reflected
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in the treatment of efficiencies. By the way, when I
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said a more aggressive approach, it was much more focused
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just on how reduction of a number of major competitors
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so called higher market concentration, and less focus on the
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real economic effects of particular transactions. Now, the twenty twenty
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three Joint Merger Guidelines did away with the twenty twenty
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guidelines more permissive language regarding out of market efficiencies, it
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stating unconditionally that quote the anti trust agencies will not
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credit benefits outside the relevant market that would not prevent
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a lessening of competition in the relevant market, So it's
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double negatives. But it says that basically, even if there
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are lots of gains, lots of benefits to consumers, huge
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benefits in other markets, if there's an often very narrow,
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irrelevant market or on that some consumers would not benefit,
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we're not going to consider the major benefits at the
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same time, the twenty twenty three guidelines prohibit consideration ab
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out of market efficiencies. They mandate consideration of out of
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market harms. Specifically, they say that the FTC and NOOJ
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will not credit one entry by other firms into the
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irrelevant market or two efficiencies arising in irrelevant market if
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either involves a decrease in competition in another market. That is,
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another market that would be not at all considered. It's
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not winning the scope of the merger. So the agencies
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must consider out of market harms to determine whether the
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party's entering efficiency arguments in a relevant market are valid.
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In sharp contrasts, the old twenty ten guidelines allowed agencies
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to credit entry that involved shifting capacity, say shifting planes,
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for example, from another market to the relevant market in
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response to change competitive conditions due to a merger. For example,
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the old guidelines credited entry by suppliers with quote readily
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available swing capacity currently used in adjacent markets that can
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easily and profitably be shifted to serve the relevant market
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close quote. That is so called rapid entrance. So I said, okay,
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there's not really going to be harmed if entry is
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going to happen if if prices rise or can quality
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goes down. As for efficiencies, the twenty twenty guidelines state
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that efficiencies should not quote arise from anti competitive reductions
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in output or service, but they did not directly forbid
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consideration of efficiencies that may in some respect less in
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competition and non relevant markets. Now, the twenty twenty three
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guidelines also demonstrate an increased focus on harm to competition
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outside irrelevant market. I think we suggested, so what does
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this all mean. How did they discuss instance, reprepositioning of assets. Well,
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as I said, repositioning of assets is actually quite important
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often in mergers because that just reflects really the how
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markets may adapt and change in light of a merger.
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So regarding entry, they guidelines now advise quote the agencies
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typically do not credit entry that depends on lessing competition
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you know their markets close quote. And also rephysitioning would
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reduce competition and markets from which products or services are moved.
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If that happens, it's not a cognizable rebuttal for a
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lessening of competition and irrelevant market. So even if really
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competition would get better in the market relevant market, we
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think that the chance that would have hurt competition somewhere else,
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we're not even going to take account of it. And
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so now the Jeff Blue Spirit merger decision really sort
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of reflects, I think, the new thinking, and we're going
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to examine now, examined it now and discussing this case.
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I should note my comments are very much in line
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with an analysis published about eight nine months ago in
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Law three sixty by an trust lawyers Lisa Ruman and
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Anthony Ferrara. So I great minds sink alike, but they
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had the same concerns about how efficiencies have analysis has
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been changed in airlines. So let's go to look at
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Jeff Lewin's Spirit, the country sixth and seventh largest airlines, respectively,
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which hounce the plan emerge in July twenty twenty two.
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DOJ followed complaint challenging the merger in March twenty twenty three.
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According to DOJ, the transaction would eliminate the largest and
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fastest growing ultralocus low cost carrier in the US, and
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the Justice Department alleged relevant markets or individual flight routes
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and identify numerous route specific markets where Jet Blue and
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Spirit compete to provide service, I say, city city to city,
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so Jet Blue and Spirit Center should be a national
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relevant market, arguing that the roots specific markets failed to
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account for system wide competition, and the two companies argue
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the merger would enhance national competition and benefit consumers by
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physicianing Jet Blue as a more effective competitor to the
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large legacy airlines. For example, the merger would have allowed
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Jet Blue to expand its network, adding flights to new
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locations and growing its presence in multiple cities, while also
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expanding other aspects of its business, such as its loyalty program,
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to increase its relevant for relevance for consumers. And simultaneously,
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the parties argued that even looking at the root specific mergers,
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DOJ alleged other airlines could readily move fleet and crew
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ship capacity to enter the alleged relevant markets, defeating any
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competitive harm arising from the merger. Now Justice Department rebutted
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the arguments astro efficiencies. It said it declined to negotiate
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to negotiate a settlement that would address the problematic overlaps
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between the airlines via divestitures which the airlines that opened
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had offered up while preserving of transactions claimed benefits, and
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this was a departure from the Justice Department's practice in
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past airline merger cases, and I should saying in general
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this was also the case in a recent supermarket case.
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In the past, the agencies, if you can assure the
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agency that, Okay, we're going to reduce the number of
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competitors in a particular market, if you have any concerns
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you're going to sell our capacity to somebody else, you
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are not going to reduce the number of competitors. Will
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take actions to make sure also the new competitor works out. Currently,
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the agencies don't like that. In accepting instances, they say,
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we don't want investenters. We want to say yay or
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ny about a merger, and that sort of ignores the
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real benefits the merger might bring about, but they generally
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don't want to take that into account. So the parties
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in this case had offered major divestitors at four major
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airports who address DOJ's concerns about head to head competition
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and roots specific markets. Now, DJ argued that the parties
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cannot appoint to efficiencies arrive in arising outside of the
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alleged roots specific markets that would justify the deal, and
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even if Jet Blue would have been able to enter
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new routes and accelerate its network growth nationally. DOJ contended
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efficiency would not create concrete benefits for consumers in the
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specific alleged route markets, but it didn't really say why
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it wouldn't. And again this is important because we're talking
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about an oligopoly where it's the same major airlines and
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this was really and up to now they budget airlines
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had shown some success, you know, and really being able
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to lower costs, but Justice again didn't want to look
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at it. As for entry, DOJ argued courts should not
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credit other airlines entry into the alleged route specific markets
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if that would involve shifting capacity from other routs, that is,
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exiting or reducing fight frequency on less profitable routes. Such
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shifts would risk harmy competition consumers in other markets, and
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again this reflects the concern of the new merger guidelines
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about competition in other markets. But it said that, but
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the DOJ did not identify those other markets as relevant markets,
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nor did DOJ alledge of transaction would cause a substantial
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lessening of competition in those other markets. So I think
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it could be fairly sad. It was specultly harm and
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there's a general emphasis on really wanting a very concrete
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likelihood of harm. But in January twenty twenty four, US
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District Court of Massachusetts issued in junction blocking a transaction
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and jeff Lewin's FIRIT subsequently abandoned the transaction. So the
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court credited jeff Lewin's firits efficiencies evidence, finding the merger
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would like to expand Jefflu's network, fleet and loyalty program
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and enhance competitive pressure on a big poor air lines.
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But the court agreed with DOJ that relevant markets were
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routes specific and ultimately concluded the party's efficiencies evidence failed
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to establish a proposed merger would not substantially less in
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competition in at least some of irrelevant markets. So the
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court seems to have concluded that while jeff Lewin's FEAR
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approved cognizable efficiencies, most of those efficiencies benefited a national
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market instead of specific routes that constituted irrelevant markets Justice
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Department focused on. Therefore, the claimed efficiencies were largely out
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of market. At the same time, the Court accept the
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DOJ's argument it should not credit other airlines entry into
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the roots specific markets that would involve abandoning existing markets
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or markets, or they would have otherwise entered or grown,
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but for the merger, the court concluded that such entry
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cannot offset ani competitive effects of the merger because it
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would create new arms to competition. Okay, So, in addition,
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at the court discounted the proposed divestiture buyer's testimony that
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he could readily shift assets from profitable routes to the
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relevant markets, which suggests that the divestitor could have worked
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to avoid harm. So the court was unpersuaded by entry
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arguments accepted in prior airline industry mergers, which we already mentioned,
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because entry into the relevant roots specific markets would reduce
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competition on other roots at issue in the transaction. So
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in some the court declined to look outside the relevant
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markets and weighing efficiencies, but did look outside the irrelevant
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markets in assessing entry. And this is just one district
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court opinion, of course, and it's unclear whether most courts
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would adopt the same analysis, but it is fairly well
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established at courts will not credit efficiencies arising outside the
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relevant market that the government is challenging. However, there are
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appear to have been no prior decisions or the court
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considered out of market harms caused by repositioning from competitors.
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So prior decisions have generally focused on whether entry or
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repositioning by competitors into the alleged relevant market would rebut
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the alleged arms in that market, not on whether the
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entry or repositioning would cause harm in another market. So
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was the court's holding good for competition? So this may
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seem very technical efficiency efficiencies here or harmed there that
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are not that are counted or not counted, But big picture,
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what's going to happen? Flash forward to November eighteen, twenty
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twenty four. Once Fared Airlines filed for bankruptcy protection citing
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mounting losses, unaffordable depth, increased competition for bargain seeking airline passengers.
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It said the inability to merge had left it little
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choice now. Three of the big four airlines, American, United
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and Delta in the past many years ago filed for
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bankruptcy and emerged stronger. But those competitors had numerous hops
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in a major nationwide in international presence, it's far from
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clear that Spirit, a struggling budget airline based on a
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low fare model, will have similar success. It has already
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announced the sale of twenty three of its airbus jets,
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the late future aircraft deliveries infernold hundreds of pilots. If
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Spirit is forced to scale back its schedule or cities
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it serves, goes out of business or gets purchased by
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another larger airline. By the way, it would even worse
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if one of the big Polygothlis purchased in the fresher
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to offer lower prices will be reduced and many air
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travelers may suffer as a result. So again have to
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see what happens. But I think the big four airlines,
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who have been criticized for not competing as vigorously as
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they should on price, maybe breathing a sigh of relief.
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So what are the key takeaways in this case? This
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case clearly illustrates the current FTC and DJ's views toward
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out of market efficiencies and out of market arms under
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the twenty twenty three merger guidelines, and this shift in
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policy last year and actually in recent years was especially
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likely to affect firms that operate across multiple local and
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regional markets. In short, the twenty twenty three merger guidelines
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heightened focus on out of market harms makes it harder
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for merging for parties to rely on entry and efficiency
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defenses to support their transactions, while at the same time
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just favoring divestngers that would preserve significant efficiencies. Now, companies
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hoping to highlight the pro competitive benefits of transactions need
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to consider whether they can plousitibly frame those benefits as
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arising within irrelevant markets. The agencies typically look to define
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the narrow as possible relevant markets, and they even be
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incentivized to alets very narrow markets to exclude the parties
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claimed efficiencies, and that leads to a criticism, as sometimes
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in made about murder enforcement. You've got these very tiny
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markets and the old joke that you know, a good
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prosecutor could even indict before a grand joy a ham sandwich. Well,
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you know, the argument is that a good enforcer can
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come up with very, very narrow markets where it's going
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to find harm, but that often ignores the bigger picture.
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Firm should bear in mind that if their transaction is
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challenged in court, they will need to frame any efficiency
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argument in such a way that the claimed efficiencies followed
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in irrelevant markets, and at the same time they must
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be prepared to address ancillary market harms arising from in
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market efficiencies. Again, that's under the twenty twenty three guidelines,
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and so in some once again, the twenty twenty three
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guidelines is set off to allow the agencies to take
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a broad approach to discredit efficiencies that reflect out of
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market effects. So what can the new administration do? Well?
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It could utter the implications. Well, in particular, it may
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want to rewrite or revise part or all of the guidelines.
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It may want to seriously consider revising the discussion of
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efficiencies to reinstate the more pro efficiency twenty twenty guidelines approach.
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It may even want to go beyond that by showing
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a greater willingness to weigh out of market efficiencies when
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the benefits they provide to consumers clearly outweigh consumer losses
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within the relevant market. Specific language might, for example, provide
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that in such a case, the agencies would not pursue
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a murderer challenge. Finally, revised guidelines might state that efficiency
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claims will be accorded as much weight as series of
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competitive harm based always on hard facts. So, and that's
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such a physician would be aligned with a recommendation by
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former FTC Commissioner Christine Wilson, it could encourage more efficiency
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driven deals to be considered thereby raising consumer welfare. And
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certainly in my view and a view of Wilson and
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some other people, that it would mean that the undercounting
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of efficiencies, even under the old guidelines or underestimation, is
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a bad thing. Because, after all, as I already suggested,
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the Supreme Court has always said consumer welfare as a
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key a guidepost of anti trust and indeed Adam Smith,
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the sort of the father of modern economics, and well
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some nations way back in seventeen seventy six said for
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actions by producers are a value social value to the
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extent they benefit the consumers. So I think consumer welfare
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should always be on our mind, and the agencies, the
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anti trust agencies can do a better job of taking
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account a broader understanding of efficiencies if they want to
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truly promote consumer welfare. And I hope you found this
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of some interest, and I thank you for your time.
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Yeah, Altin, thank you so much for sharing not only
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this particular denied merger between Jet Blue and Spirit Airlines,
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but also like the background of prior merger guidelines and
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what our audience should look forward to as their discussions
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about who's going to be on the FTC, but also
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what future actions they may in fact take, and also
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people keeping an eye on what happens with Spirit Airlines
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as they go through structuring and as you indicated, the
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selling off of planes. So lots to think about there,
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So thank you so much for your time and sharing
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your expertise with our audience, and for those of you
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who are listening, you know, thank you so much. Please
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check out more content like this at regproject dot org.
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That's regproject dot org, where you have the opportunity to
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listen to experts share their you know, their analysis and information,
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and we really appreciate you all, so thank you very much.
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Half of the Federal Society's Regulatory Transparency Project. Thanks for
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tuning in to the Fourth Branch podcast to catch every
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new episode when it's released. You can subscribe on Apple Podcasts,
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visit our website at reg project dot org. That's our
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egproject dot org.
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This has been a fed Sock audio production.
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Yam