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Digital transformation is moving at an unprecedented pace, reshaping how organisations operate, collaborate, and compete across borders. As technology accelerates change, the focus is shifting beyond systems and platforms toward people, culture, and the ways teams work together. Agile working model…
RCS is finally scaling—and it’s rewriting the rules of messaging monetization. At the same time, AI is rapidly transforming messaging into a two-way, conversational and increasingly autonomous channel, while the industry faces mounting pressure around pricing models, trust, fraud, and identity. A k…
Mobile messaging should build connection and brand value—not just drive performance and scale. As brands use channels like SMS, WhatsApp, and RCS more intensively, the risk is becoming intrusive or irrelevant. For brands and mobile ecosystem players, success depends on balancing automation with aut…
Trust in business messaging is at risk not just because of scams, but because brands themselves are sending irrelevant, context-poor communications—turning even legitimate outreach into perceived spam, with major implications for customer engagement and brand reputation.  In this episode of MEF Pod…
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