SOBRE ESTE EPISÓDIO
Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and environmental consciousness shape their worldviews.
Join us for the new season of Pending Approval where we discuss all things Generation Alpha with Lauren Gibb, former Head of Content at Resolve Content... no cap!
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OUTROS EPISÓDIOS NESTE PODCAST
Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover.
This week we chat all things digital advertising, covering everything from attribution modelling to data, privacy and ethics.
Joining us is our very own Lynette Loh – Head of Digital at The Media Pr…
Have you ever noticed that some OOH ads make you look twice while others fade into the scenery?
From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community.
Joining us is Elizabeth McIntyre – CEO …
In part two of a titillating, two-part series, the Bibliosexual saga continues. Picking up the conversation from last week, GW and Jack continue their chat with Dave on all things advertising and the modern relationship between message and medium.
Joining us again is the head of ‘Bibliosexual’ …
Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics.
This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance…
This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind.
ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”.
See o…
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Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
