042 - Marketing as a Partner; Insights with Josh Hinchley

In this episode of Optimize, host Janet Rosseth speaks with Josh Hinchley, https://www.linkedin.com/in/joshhinchley/ VP of Leasing and Marketing at Sentinel Properties, about the intricacies of multifamily marketing. They discuss Josh's journey in the industry, the role of marketing in property management, and the importance of collaboration with on-site teams. The conversation also covers key performance indicators, the four P's of marketing strategy, and innovative initiatives like concierge services to enhance resident experience. Josh shares valuable insights for new marketers and emphasizes the importance of continuous learning and networking in the industry.
Chapters
00:00 Introduction to Portfolio Management for Marketers
08:48 Understanding Sentinel's Portfolio and Business Structure
14:50 Scaling Marketing Efforts with On-Site Teams
21:59 Engaging Prospects Through Personalization
27:37 Refreshing Marketing Strategies for Modern Needs
35:49 Advice for New Marketers: Continuous Learning and Networking
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#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement