The Truth About Aging, Hormones, Sex & Building a Business | Kimberly Cunningham | Ep12

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Because as you're waking up, adenosine is falling, cortisol is rising, all these things are your body temperature is changing.
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There's ways that you fall asleep, ways that you wake up.
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Part of the waking up process is a temporary dip in something called sex hormone binding globulin.
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Yep.
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And if you have testosterone in your body, just before you wake up, you get a flood of testosterone.
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And you get an erection.
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The clitoris or the penis.
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Yep.
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So the best sex.
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This is why morning sex is the best time of day.
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Best sex.
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Okay.
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Because you're both erect.
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Hey guys, what's up?
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Welcome to the OnlyFounders podcast.
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I'm so excited you're joining me today.
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I'm your host, Anne Gillespie, and with me is an awesome guest and friend, Kimberly Cunningham.
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Hello, Kimberly.
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Hello.
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How are you today?
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I'm doing great.
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Good.
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We are recording in our Denver studio, and we are bringing you some amazing living room style coffee talk among women.
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And I can't wait to share all of the accomplishments from Kimberly, but also I want to share a little backstory of how I met her because it was really fun.
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I was speaking at the Biz LifeCon conference here in Denver this year, and she heard me speak.
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And then we just kind of gravitated toward each other with energy, which always happens because I'm an energy person.
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And so I just felt like I needed to know her.
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And I heard more about who she is as a person, what she does for work, which you guys will soon find out, and her book, which we'll talk about in a bit.
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And I just fell in love with everything that she was doing for women and me turning 42 this year, being in perimenopause, figuring all this out, I feel like this was a conversation I wanted to bring to you guys because it matters.
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It matters whether you are a man or a woman.
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All of this stuff that we're going to talk about today really matters.
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So with that, Kimberly and I met, hit it off, became friends, and then also I became a patient of hers.
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So I can't wait to introduce you guys to Kimberly.
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Kimberly, why don't you tell our audience a little bit more about you?
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Sure.
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So I started Cunningham Clinic 11 and a half years ago now, almost 12.
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2014?
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Yeah.
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Me too.
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Happy anniversary.
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So thank you.
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And you as well.
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Thanks.
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It actually uh started as just some few aesthetic treatments.
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I was recovering from a really horrific injury where I didn't essentially walk for four years.
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And we can get into that.
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Yeah.
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Um, and the frown lines came back.
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And I thought, oh no, I'm already in a wheelchair.
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I don't want to look like I'm mad about it.
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So I started doing some aesthetics, some Botox, and a few things out of my house.
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Okay.
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And that turned into 50 people really quickly.
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And I didn't want to keep my house clean anymore.
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And so then that turned into renting space because I really don't want to have to pick up because my kids were so little then.
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Yeah.
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Why testosterone is so important for women, even in their 30s, way before menopause.
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Yeah.
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And then I got my hormones balanced because I was in my early 40s and I thought, well, I'm not anywhere near menopause.
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I don't need to have this yet.
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Yes, I did.
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Yep.
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And within three weeks, the chronic pain that I was in was dialed way down almost off.
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Wow.
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And three weeks after that, muscles started coming back.
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And I had quit going to physical therapy because it just hurt.
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Yeah.
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So going to book club and drinking wine, I'm getting muscles back after four years of losing them.
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And so I said, Well, I'm really glad I rented some space because now I'm going to stay in this space.
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And where was your first space?
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The massage room in the back of a hair salon.
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Yes.
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Okay.
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Great.
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Um, I didn't know how it was gonna go.
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Yeah.
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And you you have choices when you start a company.
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Am I gonna take out a loan, go all in, market everything, advertise everything, and sort of field of dreams it?
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Yeah.
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I'm gonna build it and hope they come.
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Right.
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And that's one route.
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Sure.
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There's nothing wrong with that route.
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And there's lots of business plans that take you through that route.
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I didn't want to go that route.
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I also didn't know if I had a body that was gonna show up every day for that route.
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Yeah.
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Recovering from a long-term injury.
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Right.
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I mean, I essentially didn't walk more than a city block a day for four years.
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So I didn't know that I could show up for this.
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I mean, mentally I could, but physically I didn't know.
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Yeah.
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So because I wasn't sure and I didn't want to take out a loan, and we were still on this also financially when mom doesn't drive for four years, it's really expensive for calculations.
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I was gonna say, with that eight kids, like I'm in it, right?
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My kids are seven, nine, and eleven, and we're just in this like, oh my gosh, do I have to get in the car again?
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I think there was one day I got in the car 18 times.
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I was like, what are we doing?
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And so And imagine if you don't drive and you also need to be driven to all of your doctor's appointments.
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Correct.
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I think, and then did your husband work?
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Well, yeah.
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Someone had to pay bills.
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We didn't win the lottery ever.
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No.
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So we had to pay the bills.
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Uh so he worked, and actually for a big chunk of that time, he was actually officing out of Oklahoma City.
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So he left the state every week.
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So who drove you?
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An army of nannies and helpers.
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Oh my god.
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I mean, so when I say it was expensive, it was a expensive.
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It was a I'm really glad we had planned for a retirement and now we have to start a yeah.
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But that's just that's just what you do.
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What you have to do.
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The tornado lands on your family and it landed on me, and by proxy, everybody in my family.
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Yeah.
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So anyway, time to go back to work because I was finally getting better, and I was like, okay, this is what we're gonna do.
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I didn't do the take alone out.
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I let it grow organically.
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So, what did that look like?
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I rented, I walked into the busiest hair salon in the greater Denver area.
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Okay, which luckily was two blocks from my house.
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Lovely.
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Because I still wasn't walking that far yet, even though it was getting better.
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And I walked in and I said, Hi, uh, are any of your treatment rooms in the back available?
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I'd like to rent one.
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And I started renting it by the day.
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Okay.
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And so I'd have to bring all my stuff in to set up.
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Okay.
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And then take it home with me.
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And you were the only technician.
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I was the only everything.
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You were the only everything.
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So it started as a solo entrepreneur, yes, one woman show.
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Just me.
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Yes, I love this story.
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Two years and a bit, almost three years for the first three years.
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You did everything.
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I was the prescriber.
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I did all the patient visits, I did all of the taxes, I did all of the compliance.
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I took all of the call.
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I worked 24-7 for the first three years because there's no one else to take call for you.
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Sure.
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If you're the only provider.
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Yeah.
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And there's no like because you have to be on call when you take care of people.
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And what services were you offering at this time?
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So that was hormone balancing.
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Okay.
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Some longevity and nutraceutical support have gotten much more expansive on that in the last decade, of course.
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But in the beginning, it was hormone balancing and then a small collection of aesthetics.
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So like Botox for wrinkle reduction, a little bit of filler.
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Yeah.
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And then that has expanded much more into the biostimulators.
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So if I can get people to grow their own skin, then we get a much more natural result.
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So I'm a bigger fan of let's help the body heal itself than for me to force things.
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Right.
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I'm here to, I'm here to support a path to a younger on the inside and outside, not to push it.
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Yeah.
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So I always say I tune people up on the inside and I tune them up a little bit on the outside too.
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Yeah, just a little bit.
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A little bit.
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A little bit.
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Love it.
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So what was your education prior to doing all of this?
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Oh, sure.
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That gave you that foundation to do this.
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So on the healthcare side, I've been uh a healthcare provider for 26 years now.
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And the bulk of that in Colorado.
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So it started as an ER nurse.
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Okay.
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And then I worked in the ER and internal medicine and geriatric clinics as a nurse practitioner.
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Okay.
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I've been board certified adult in geriatrics since uh 2008.
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Wow.
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Okay.
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So ER nurse, I love ER any things.
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I have questions, but what was what was a memory that was one of the most shocking memories from that time in that career that you remember?
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Well, how much time do you have?
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We have a lot of time.
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So the, you know, the ER is there's that new TV show with Noah Wiley, the pit.
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And that's probably the most accurate.
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Okay.
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You watch an episode of that, and that's what it's like.
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And that's what it was like all the time.
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And I worked night shift in the beginning and it was understaffed.
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And everything bad happens at night.
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So there's nobody to help you.
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There's just no one.
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Yeah.
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You could shoot a cannon through that place and not hit another healthcare provider.
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I mean, you just there's no, there's no one there.
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Okay.
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And in general, that was horrible.
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I would go 13 hours without eating, drinking, water.
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Sometimes I wouldn't even pee for 13 hours, and that's not healthy.
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No.
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But you just had to take care of all the people.
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Yeah.
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I was supposed to be, you know, a zone of four beds, and I would often have six.
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I would often be doing a conscious sedation, which is a mandatory one-to-one.
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Yeah.
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Nobody's taking over my other five patients.
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And I can't leave the room legally.
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Yeah.
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Because I'm consciously sedating this patient so we can reduce their fracture or whatever.
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And so it was, it was it was insane.
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Yeah.
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How many years were you doing that?
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Oh, I was in the ER for almost six years.
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Wow.
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Okay, question to follow up from what you said earlier.
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Do you think that that career right there, like that little snippet, aided some of the chronic illness or pain that you had later that put you in a wheelchair?
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No.
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Do you think those are lower?
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No, that was a genetic that we can get into.
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But got it.
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What it did too, and I I did this on purpose because I knew I was going to go to either PA or NP school.
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And I I knew I wasn't going to go to medical school.
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I was already in my, you know, late 20s, early 30s.
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And you just can't earn enough if you're paying it yourself to cover the cost of becoming a doctor.
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Sure.
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There's just you run out of time to fix that math.
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And so, and I wasn't going to go, you know, underserved areas in remote Alaska.
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Like that just wasn't going to be a way for the government to pay for it for me.
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So and PRPA school it was.
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There you go.
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And you don't get enough time, I think, in those programs to be a responsible solo provider.
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And I always knew that I always I wanted a possibility of working for myself.
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Gotcha.
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And so I needed basically a residency.
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I needed a way to learn all of the emergencies you can't miss.
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Yeah.
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And the best way to learn that is an ER.
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Yeah.
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And I worked with this amazing physician.
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His name is Dr.
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Tom Dietrich up at North Suburban Medical Center.
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And I will be forever grateful for him.
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Yeah.
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He treated me like his resident.
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And he was like, This is your zone.
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Yeah.
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And here's at that point, it was paper because that's how old I am.
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Yeah.
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You would write your orders on a piece of paper and give them to the technician at the desk to put them in the computer because there was one computer to put the orders in.
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I mean, this is I love this so much.
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I like I can see all of this happening.
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And I would have, and he would give to you saw fax machines too.
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Yeah.
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There was like an actual fax machine, like a dot matrix printer.
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Yeah.
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The whole thing.
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All the kids.
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Okay.
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So a Dr.
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Dietrich, he would give me the clipboard, because of the clipboard.
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There's a clipboard.
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And a blank.
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There's a blank.
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What do you want?
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Wow.
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That's your patient.
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Wow.
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Don't spend too much money.
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Don't let them die.
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And he would leave.
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And I'm like, what?
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Like what?
00:11:00.340 --> 00:11:00.579
Wow.
00:11:00.819 --> 00:11:04.819
The first time that happened, like go back to the first time you did that too.
00:11:04.899 --> 00:11:05.459
What did you do?
00:11:05.779 --> 00:11:06.899
Sustained 140.
00:11:06.980 --> 00:11:13.459
I was like, okay, because it is so different to look at someone else's thought process and agree or disagree with it.
00:11:13.620 --> 00:11:13.939
Yes.
00:11:14.100 --> 00:11:18.819
When you have to think on your own and start from nothing, that's when you know if you're really good.
00:11:19.059 --> 00:11:19.299
Right.
00:11:19.459 --> 00:11:21.620
And it's the ownership of my choice.
00:11:22.259 --> 00:11:24.419
And my choices have consequences.
00:11:24.579 --> 00:11:24.740
Yeah.
00:11:24.899 --> 00:11:25.699
I'm responsible.
00:11:25.939 --> 00:11:29.139
Now he didn't give me anybody that was imminently about to die, of course, in the beginning.
00:11:29.379 --> 00:11:31.860
I mean, it was still with some guardrails and some safety.
00:11:32.019 --> 00:11:32.179
Yeah.
00:11:32.340 --> 00:11:33.779
But it turned out I was pretty good at it.
00:11:34.019 --> 00:11:34.419
Yeah.
00:11:34.579 --> 00:11:34.899
Okay.
00:11:34.980 --> 00:11:36.980
So how did you know that you were pretty good at it?
00:11:37.139 --> 00:11:38.100
What was the response?
00:11:38.579 --> 00:11:39.059
I mean, time.
00:11:39.139 --> 00:11:42.179
And I kept there was there were a few times where I said this one doesn't look good.
00:11:42.340 --> 00:11:45.059
And they're in a regular room, and I we call it the oh shit room.
00:11:45.379 --> 00:11:47.220
Yeah, this one needs an O shit room.
00:11:47.459 --> 00:11:48.500
I need the oh shit room.
00:11:48.579 --> 00:11:50.819
Most of the day, you guys, you you've followed me for a while.
00:11:50.899 --> 00:11:52.179
You know that I need those oh shit run.
00:11:52.340 --> 00:11:54.419
So that's like it's I should have one of those in my house.
00:11:54.819 --> 00:11:55.059
Yeah.
00:11:55.139 --> 00:11:56.259
It's actually a heart attack.
00:11:56.340 --> 00:11:57.139
It's actually a stroke.
00:11:57.220 --> 00:11:58.500
It's actually a GI bleed.
00:11:58.579 --> 00:12:00.899
It's actually like a true emergency.
00:12:01.059 --> 00:12:01.379
Yeah.
00:12:01.620 --> 00:12:06.019
90 plus percent of what walks into the ER is not an emergency.
00:12:06.179 --> 00:12:06.579
Yeah.
00:12:06.740 --> 00:12:08.980
It's a an inconvenient time.
00:12:09.220 --> 00:12:10.419
You need stitches on a Sunday.
00:12:10.659 --> 00:12:11.059
Love that.
00:12:11.299 --> 00:12:13.539
You need you got a bladder infection on a Saturday night.
00:12:13.620 --> 00:12:13.779
Yeah.
00:12:13.939 --> 00:12:14.899
It's not an emergency.
00:12:15.139 --> 00:12:15.699
You're in pain.
00:12:16.019 --> 00:12:18.259
You might feel like it's an emergency because you're peeing every five minutes.
00:12:18.340 --> 00:12:18.500
Right.
00:12:18.579 --> 00:12:20.419
But technically it's not an emergency.
00:12:20.579 --> 00:12:20.740
Yeah.
00:12:20.899 --> 00:12:28.980
So a most of what walks into the ER is someone who doesn't have access to healthcare or is scared of something, and they're gonna get it's called treat them and street them.
00:12:29.139 --> 00:12:31.620
So they're gonna get the basics and yep, you're probably fine.
00:12:31.779 --> 00:12:32.340
Follow up.
00:12:32.500 --> 00:12:36.340
But every now and then somebody walks in murky and they're actually really sick.
00:12:36.500 --> 00:12:36.819
Yeah.
00:12:36.980 --> 00:12:39.299
And I always joke that I was a dog in a former life.
00:12:39.459 --> 00:12:40.179
I can just smell it.
00:12:40.259 --> 00:12:40.419
Yeah.
00:12:40.579 --> 00:12:41.220
And I'm pretty sure.
00:12:41.379 --> 00:12:42.259
You have that intuition.
00:12:42.659 --> 00:12:46.100
You're in the alignment of your job now with your practice, right?
00:12:46.340 --> 00:12:47.620
So it worked out pretty well.
00:12:47.699 --> 00:12:48.340
And so Dr.
00:12:48.500 --> 00:12:51.059
Dietrich treated me like that for quite some time, which was great.
00:12:51.139 --> 00:12:56.259
And it worked out well for him because he's got 20 rooms of patients when he's on his own at night.
00:12:56.419 --> 00:12:59.779
And so if he can give this, it worked for everybody.
00:13:00.100 --> 00:13:04.740
Yeah, you guys were basically I did two jobs with only one pay, but that's okay.
00:13:04.819 --> 00:13:05.459
I wanted it.
00:13:05.699 --> 00:13:10.100
So that's that led me to the confidence of okay, I can do this on my own one day.
00:13:10.500 --> 00:13:10.980
I love that.
00:13:11.139 --> 00:13:11.299
Yeah.
00:13:11.459 --> 00:13:17.059
So medically trained to do it, but I've always been an entrepreneur.
00:13:17.220 --> 00:13:20.019
I've always just designed what I needed.
00:13:20.179 --> 00:13:25.779
In college, I I won this really lovely award at the University of Florida, it was an outstanding senior graduate award.
00:13:25.860 --> 00:13:30.579
And they gave it to a hundred of us out of the graduating class in '93, which I got one of those.
00:13:30.659 --> 00:13:30.899
Nice.
00:13:31.059 --> 00:13:31.539
Which was fun.
00:13:31.699 --> 00:13:40.579
But I built a system for sororities and fraternities to have a mobile way to go pick someone up who needed a ride who'd had too much to drink.
00:13:40.819 --> 00:13:41.379
I love that.
00:13:41.459 --> 00:13:43.379
So you built that for your university.
00:13:43.779 --> 00:13:47.620
I volunteered for ours at CSU that was already there, Ramrides.
00:13:47.860 --> 00:13:51.059
And then we would go and pick people up who needed a sober ride.
00:13:51.220 --> 00:13:51.539
That's awesome.
00:13:51.860 --> 00:13:52.659
What sorority were you?
00:13:52.740 --> 00:13:53.299
Cappa Delta.
00:13:53.459 --> 00:13:54.659
I was Kappa Kappa Gamma.
00:13:54.819 --> 00:13:55.059
Nice.
00:13:55.139 --> 00:13:55.539
Yeah.
00:13:55.620 --> 00:13:55.860
Okay.
00:13:56.100 --> 00:13:56.579
Sorority.
00:13:56.980 --> 00:13:57.059
Yeah.
00:13:57.699 --> 00:14:05.939
I got this position, the director of alcohol education, and they had this system where the pledges had to sit next to the phone at the house because this was before cell phones.
00:14:06.100 --> 00:14:06.340
Sure.
00:14:06.579 --> 00:14:07.379
There was pagers.
00:14:07.539 --> 00:14:07.779
Okay.
00:14:08.019 --> 00:14:10.579
And so again, this was the early 90s.
00:14:10.659 --> 00:14:10.899
Yeah.
00:14:11.059 --> 00:14:14.659
And so we built a system for the pagers.
00:14:14.819 --> 00:14:20.740
And then we got a marketing company to give everybody these keychains with this little flip thing in the middle, you could put a quarter in.
00:14:20.819 --> 00:14:21.059
Okay.
00:14:21.220 --> 00:14:26.340
And it had your sorority fraternity letters on one side and the number to the pager on the other.
00:14:26.579 --> 00:14:27.139
Wow.
00:14:27.379 --> 00:14:31.299
And so, and then we did this whole outreach program to all the bars in Gainesville.
00:14:31.459 --> 00:14:40.340
If somebody had any of that or just asked for it, they would give them, even if they didn't have the quarter for the payphone, the bar would let them use the landline, because this is back when we only had landlines.
00:14:40.500 --> 00:14:40.819
Of course.
00:14:41.059 --> 00:14:41.939
To call the number.
00:14:42.019 --> 00:14:50.340
And then each fraternity and sorority had a system to let them know with the page, then you could add a code to it, which bar needed to go get picked up.
00:14:50.500 --> 00:14:55.939
So whoever was on that night to go pick up your brothers or your sisters, you would just make your rounds and go do it.
00:14:56.019 --> 00:14:58.579
And everybody, each house decided who was going to do it.
00:14:58.740 --> 00:15:07.620
Alcohol-related vehicular fatalities in the semester following when we implement implemented this program felt to zero and stayed there until I left.
00:15:08.340 --> 00:15:08.500
Why?
00:15:08.980 --> 00:15:10.259
That is incredible.
00:15:10.659 --> 00:15:12.100
Okay, so what's the why behind that?
00:15:12.179 --> 00:15:13.139
Why did you even start that?
00:15:13.299 --> 00:15:14.659
It was a problem that needed a solution.
00:15:14.740 --> 00:15:15.699
I like to solve problems.
00:15:15.860 --> 00:15:19.699
But has alcohol ever impacted yours or your family life or anything close to the street?
00:15:19.779 --> 00:15:22.579
No, really, but it was just something that you saw that needed fixing.
00:15:22.659 --> 00:15:22.899
Yeah.
00:15:23.059 --> 00:15:23.860
I like fixing.
00:15:23.939 --> 00:15:24.500
That's brilliant.
00:15:24.579 --> 00:15:24.740
Yeah.
00:15:24.819 --> 00:15:25.220
That's brilliant.
00:15:25.379 --> 00:15:26.340
That's why I like to be in healthcare.
00:15:26.419 --> 00:15:27.299
I'm like, oh, I can fix that.
00:15:27.379 --> 00:15:27.539
Yeah.
00:15:27.699 --> 00:15:28.500
Oh, I can make that better.
00:15:28.659 --> 00:15:28.819
Yeah.
00:15:28.980 --> 00:15:32.179
And so I That was actually something you said to me in our first appointment together.
00:15:32.340 --> 00:15:34.500
You're like, hey, give me a year and I can fix it.
00:15:34.579 --> 00:15:34.740
Yeah.
00:15:34.899 --> 00:15:35.699
And I loved that.
00:15:35.779 --> 00:15:41.939
I think, I think when we seek health care, we want to hear someone say, I can fix that confidently, right?
00:15:42.019 --> 00:15:44.740
Like because you are a fixer and you know that you can, right?
00:15:44.899 --> 00:15:45.379
That's beautiful.
00:15:45.620 --> 00:15:47.220
And that's why I love functional medicine.
00:15:47.539 --> 00:15:51.779
Functional medicine isn't you're in kidney failure, here's what I'm gonna do about your kidney.
00:15:51.860 --> 00:15:54.980
Yeah, there's a whole rest of the body.
00:15:55.139 --> 00:15:55.299
Yeah.
00:15:55.620 --> 00:15:59.699
Or I, you know, these these two hormones are off and I'm just gonna fix these two hormones.
00:15:59.860 --> 00:16:53.089
Did we forget they also talk to the immune system?
00:16:53.250 --> 00:16:54.690
And did we complete that loop?
00:16:54.769 --> 00:16:59.889
And so functional medicine looks at, okay, we didn't have these problems when we were 25 to 35.
00:16:59.970 --> 00:17:00.129
Yeah.
00:17:00.450 --> 00:17:01.410
And we now we have them.
00:17:01.569 --> 00:17:01.809
Yeah.
00:17:01.970 --> 00:17:08.529
So what can we do physiologically to get us into a 25 to 35 year old base state?
00:17:08.690 --> 00:17:15.410
And then maybe these problems just naturally go away because the problem was we we lost our hormones or we had an imbalance in our thyroid.
00:17:15.569 --> 00:17:16.690
We had we're missing vitamin D.
00:17:16.769 --> 00:17:17.730
It can be something simple.
00:17:17.889 --> 00:17:18.049
Yeah.
00:17:18.210 --> 00:17:24.529
But and so functional medicine is looking always, always, always at systems and how the systems interplay.
00:17:24.690 --> 00:17:24.849
Yeah.
00:17:25.089 --> 00:17:30.049
Because we are a large system that's the human body with all these m smaller systems that all talk to each other.
00:17:30.450 --> 00:17:33.730
And one of the things that's coming out now is uh mitochondrial function.
00:17:34.049 --> 00:17:36.849
The mitochondria are the in each cell, it's the powerhouse.
00:17:36.930 --> 00:17:37.089
Yes.
00:17:37.569 --> 00:17:38.049
You have energy.
00:17:38.210 --> 00:17:38.450
Yes.
00:17:38.690 --> 00:17:44.609
People with chronic fatigue, chronic pain, brain fog, some of that can be mitochondrial dysfunction led.
00:17:44.849 --> 00:17:46.049
And how do we support that?
00:17:46.210 --> 00:17:48.049
And all this stuff is coming out.
00:17:48.129 --> 00:17:56.610
And what's really interesting is the mitochondria will actually exit a cell to float across to the cell next to it to tell that cell what to do from this cell.
00:17:56.769 --> 00:17:57.570
They actually migrate.
00:17:57.730 --> 00:17:58.370
That's amazing.
00:17:58.530 --> 00:17:59.009
And that's new.
00:17:59.170 --> 00:18:03.090
We didn't, that wasn't how 26 years ago in grad school, we weren't talking about migrating mitochondria.
00:18:03.490 --> 00:18:07.970
Yeah, but how do you how do you prompt a migration of mitochondria like that to happen?
00:18:08.370 --> 00:18:10.690
Now that we know it exists, we'll figure that part out.
00:18:10.850 --> 00:18:12.930
Now you're gonna figure out how to make that happen.
00:18:13.250 --> 00:18:13.410
Right.
00:18:13.570 --> 00:18:15.970
So it's a whole nother communicative system in the body.
00:18:16.130 --> 00:18:17.170
So I love systems.
00:18:17.330 --> 00:18:19.650
I love how does this system impact this system?
00:18:19.730 --> 00:18:22.050
And if I tweak this one here, does it fix that one there?
00:18:22.130 --> 00:18:23.410
I like that's my jam.
00:18:23.570 --> 00:18:23.810
Okay.
00:18:23.970 --> 00:18:25.090
And that's functional medicine.
00:18:25.250 --> 00:18:25.570
Yes.
00:18:25.730 --> 00:18:27.890
You know, and it's the same thing when I was at the University of Florida.
00:18:28.050 --> 00:18:28.930
Okay, this system is broken.
00:18:29.090 --> 00:18:30.210
Yeah, let's fix the system.
00:18:30.610 --> 00:18:33.170
Stop trying to do a system that's broken, let's figure out a better way.
00:18:33.490 --> 00:18:41.730
Is this love for systems the thing that aided you in growing your solopreneur in the back of a massage studio, nail studio?
00:18:42.050 --> 00:18:45.170
Hair salon, hair salon, the practice that's a good scome in the back.
00:18:45.410 --> 00:18:49.490
Now it's Cunningham Clinic in Cherry Creek, which is thriving.
00:18:49.730 --> 00:18:49.970
Oh, yeah.
00:18:50.130 --> 00:18:51.010
Now I have a whole suite.
00:18:51.090 --> 00:18:52.610
We're gonna expand into the one next door.
00:18:53.010 --> 00:18:53.970
How many people work for you?
00:18:54.130 --> 00:18:54.530
Nine.
00:18:54.690 --> 00:18:55.330
It's incredible.
00:18:55.490 --> 00:18:55.650
Yeah.
00:18:55.810 --> 00:19:05.250
And so what were the steps from that solopreneur time and mom of young kids and getting herself healed out of this real physical therapy, right?
00:19:05.570 --> 00:19:07.090
To like where you are today.
00:19:07.170 --> 00:19:11.170
Like, what does that journey look like and how many different bumps along the road?
00:19:11.330 --> 00:19:12.530
Like, let's get into that.
00:19:12.850 --> 00:19:14.690
So growth is hard.
00:19:14.930 --> 00:19:15.570
So hard.
00:19:15.810 --> 00:19:16.610
So hard.
00:19:17.010 --> 00:19:23.090
Deciding when to hire is the biggest, one of the biggest challenges I think entrepreneurs will ever face.
00:19:23.250 --> 00:19:23.570
Amen.
00:19:23.890 --> 00:19:24.530
And who?
00:19:25.010 --> 00:19:26.210
Like you go back and forth.
00:19:26.290 --> 00:19:29.650
I don't know about you, but me as a founder, I've gone back and forth so many times.
00:19:29.810 --> 00:19:33.650
I've definitely just hired and like, oh, that was not the person I needed right now.
00:19:33.730 --> 00:19:36.130
It's like, oh shit, we're in the oh shit room.
00:19:36.210 --> 00:19:37.890
Like, what what are we doing?
00:19:38.050 --> 00:19:41.010
Like, there are so many days where you just ask yourself, what am I doing?
00:19:43.810 --> 00:19:44.450
I would like sleep.
00:19:44.690 --> 00:19:46.130
Sleep and eating would be great.
00:19:46.290 --> 00:19:47.090
Can I feed myself?
00:19:47.410 --> 00:19:48.930
Okay, so yes, your hire.
00:19:49.170 --> 00:19:50.530
So who was your first hire?
00:19:50.850 --> 00:19:54.450
I first hired someone to help me with just some admin stuff.
00:19:54.610 --> 00:19:54.770
Okay.
00:19:54.930 --> 00:19:56.050
Like an EA, right?
00:19:56.210 --> 00:19:57.170
Executive assistant.
00:19:57.570 --> 00:19:58.370
Yes to you.
00:19:58.770 --> 00:20:00.690
Well, just please do all of these things.
00:20:00.850 --> 00:20:01.250
To the thing.
00:20:01.330 --> 00:20:01.410
Yeah.
00:20:01.730 --> 00:20:03.410
Take this list off of my to-do list.
00:20:03.490 --> 00:20:03.650
Yeah.
00:20:03.810 --> 00:20:05.090
And it was one of my best friends.
00:20:05.170 --> 00:20:06.930
And she was saving up to buy a new car.
00:20:07.090 --> 00:20:08.690
And she's like, hey, do you have any part-time work?
00:20:08.770 --> 00:20:09.490
I'm like, yes, I do.
00:20:09.730 --> 00:20:10.050
Yes.
00:20:10.210 --> 00:20:11.010
Uh right now.
00:20:11.570 --> 00:20:15.330
And aside from being your best friend, was she also, did she have all of the skill sets in the world?
00:20:15.890 --> 00:20:16.770
She's an amazing admin.
00:20:16.850 --> 00:20:17.490
She's fantastic.
00:20:17.650 --> 00:20:18.130
That's awesome.
00:20:18.290 --> 00:20:22.690
Um, and so I she had a regular job and she just wanted some extra for a short time.
00:20:22.850 --> 00:20:23.090
Yeah.
00:20:23.330 --> 00:20:23.650
Perfect.
00:20:23.810 --> 00:20:24.930
I'm gonna try this out.
00:20:25.090 --> 00:20:26.050
So I tried it out.
00:20:26.210 --> 00:20:26.850
It was great.
00:20:27.010 --> 00:20:27.250
Okay.
00:20:27.650 --> 00:20:28.370
Should have done it sooner.
00:20:28.530 --> 00:20:28.770
Okay.
00:20:28.930 --> 00:20:31.490
But I didn't really have somebody who just wanted part-time.
00:20:31.810 --> 00:20:33.090
And then Melissa did.
00:20:33.170 --> 00:20:35.010
And I I love you, Melissa, if you're watching.
00:20:35.330 --> 00:20:37.170
Hey Melissa, we'll do a shout out to Melissa.
00:20:37.570 --> 00:20:37.970
She's amazing.
00:20:38.130 --> 00:20:38.530
Hey, awesome.
00:20:38.770 --> 00:20:40.610
Um, I'm just going to visit in about a month.
00:20:40.770 --> 00:20:41.170
Yay.
00:20:41.490 --> 00:20:42.530
Yeah, she lives in Florida now.
00:20:42.770 --> 00:20:42.850
Okay.
00:20:43.010 --> 00:20:43.170
Yeah.
00:20:43.250 --> 00:20:43.810
So got it.
00:20:44.050 --> 00:20:45.250
Anyway, she was in Denver at the time.
00:20:45.410 --> 00:20:46.450
She moved to Florida since then.
00:20:46.610 --> 00:20:47.890
So Melissa had this.
00:20:47.970 --> 00:20:52.050
I want she wanted to just work a little extra, and that was when I tried it out and never looked back.
00:20:52.130 --> 00:20:56.530
So when Melissa was done, we hired a full-time and uh she worked in my house.
00:20:56.690 --> 00:20:57.010
Okay.
00:20:57.330 --> 00:21:00.850
Because I didn't have any space outside of the one room.
00:21:01.010 --> 00:21:01.890
She can't work there.
00:21:02.050 --> 00:21:03.330
I'm actively treating patients.
00:21:03.490 --> 00:21:03.730
Right.
00:21:03.970 --> 00:21:05.090
So she worked in my house.
00:21:05.250 --> 00:21:05.490
Okay.
00:21:05.650 --> 00:21:07.330
I set up a desk in my living room for her.
00:21:07.570 --> 00:21:07.890
Okay.
00:21:08.130 --> 00:21:09.490
I we were getting scrappy.
00:21:09.730 --> 00:21:10.530
So I love that.
00:21:11.010 --> 00:21:13.890
I was like, well, I got this house and nobody's in that living room during the day.
00:21:13.970 --> 00:21:14.770
Well, I'm treating patients.
00:21:14.850 --> 00:21:16.290
So my husband's at work and the kids are at school.
00:21:16.450 --> 00:21:17.090
So there you go.
00:21:17.250 --> 00:21:18.210
So that's where she worked.
00:21:18.370 --> 00:21:18.690
Okay.
00:21:18.930 --> 00:21:22.370
Got a little interesting over the summer with breaks, but she was very flexible.
00:21:22.450 --> 00:21:23.250
So that's what we did.
00:21:23.410 --> 00:21:23.730
Okay.
00:21:23.890 --> 00:21:25.890
And so she worked out of my house, like it was weird.
00:21:26.050 --> 00:21:28.050
She choked up my house and I'd leave to go to work.
00:21:28.290 --> 00:21:30.530
And you just trusted her, like I'm five, have a nice day.
00:21:30.690 --> 00:21:31.090
I love that.
00:21:31.250 --> 00:21:32.210
She's doing my accounting.
00:21:32.290 --> 00:21:33.730
If I don't trust her with money, I can't.
00:21:34.050 --> 00:21:34.850
You can't trust her in your home.
00:21:35.010 --> 00:21:35.410
Yeah, it's fine.
00:21:35.570 --> 00:21:37.010
So how long did you have that set up?
00:21:37.250 --> 00:21:37.890
Oh gosh.
00:21:38.050 --> 00:21:40.530
So that was two years.
00:21:40.770 --> 00:21:41.090
Wow.
00:21:41.250 --> 00:21:45.090
And then so I'm sure your family, your kids all got to know her pretty well.
00:21:45.170 --> 00:21:45.970
She was like a part of the family.
00:21:46.130 --> 00:21:46.850
Oh, she's great.
00:21:47.010 --> 00:21:48.690
And then we switched front.
00:21:48.930 --> 00:21:50.210
So that point I had two rooms.
00:21:50.450 --> 00:21:56.450
So hired Melissa and then a full-time admin, and then I hired one of my students to be my nurse practitioner.
00:21:56.530 --> 00:21:57.730
And that's when I got two rooms.
00:21:57.890 --> 00:21:58.690
Love it.
00:21:59.570 --> 00:22:00.130
That's scary.
00:22:00.290 --> 00:22:00.450
Yeah.
00:22:00.850 --> 00:22:03.490
Double the amount of white space on your schedule.
00:22:03.890 --> 00:22:05.490
Were you still renting it by the day?
00:22:05.650 --> 00:22:06.850
No, or were you in a lease?
00:22:07.490 --> 00:22:07.810
Monthly.
00:22:07.970 --> 00:22:08.130
Okay.
00:22:08.290 --> 00:22:09.170
It was still month to month.
00:22:09.330 --> 00:22:09.890
Month to month.
00:22:10.050 --> 00:22:10.530
Month to month.
00:22:10.690 --> 00:22:11.490
You grow slow.
00:22:11.570 --> 00:22:12.130
I like it.
00:22:12.290 --> 00:22:13.090
That's a good lesson.
00:22:13.570 --> 00:22:13.730
Yes.
00:22:13.810 --> 00:22:17.010
Here's some, here's and and they were the salon owners were wonderful.
00:22:17.090 --> 00:22:18.770
And they also were my clients at that point.
00:22:18.850 --> 00:22:21.810
And like it was Were there ever any months where you couldn't make rent?
00:22:21.970 --> 00:22:25.090
And there was never an oh shit, I'm not going to be able to pay for this.
00:22:25.330 --> 00:22:25.810
Never.
00:22:26.370 --> 00:22:27.730
I've never taken a loan.
00:22:28.530 --> 00:22:29.010
Ever.
00:22:29.250 --> 00:22:29.570
Okay.
00:22:29.730 --> 00:22:32.370
If I buy a device, I just buy the device.
00:22:32.530 --> 00:22:34.690
I also don't loan a car.
00:22:34.850 --> 00:22:35.010
Yeah.
00:22:35.250 --> 00:22:37.490
If I'm going to have a car, I buy the car.
00:22:37.730 --> 00:22:38.130
Us too.
00:22:38.450 --> 00:22:46.130
If I can't buy the car, I don't get to have the car because a car is a depreciating value, and the last thing I want to do is pay extra in interest on it.
00:22:46.290 --> 00:22:46.610
Right.
00:22:46.770 --> 00:22:49.970
Now I'm fortunate in that I've been able to always do that.
00:22:50.210 --> 00:22:50.370
Right.
00:22:50.530 --> 00:22:53.570
I'm also fortunate that I don't care what kind of car I drive.
00:22:53.730 --> 00:22:53.970
Same.
00:22:54.290 --> 00:22:57.410
So long as it's safe and has all-wheel drive because we live in Colorado and it snows.
00:22:57.570 --> 00:22:57.810
Yep.
00:22:57.890 --> 00:22:58.130
Same.
00:22:58.290 --> 00:22:59.090
So I don't care.
00:22:59.250 --> 00:22:59.490
Yeah.
00:22:59.730 --> 00:23:03.970
So I don't have this need to be a little bit of a vanity of I do like a blue car.
00:23:04.210 --> 00:23:04.610
Me too.
00:23:04.850 --> 00:23:05.890
I like things in blue containers.
00:23:06.050 --> 00:23:07.330
Do you see my blue minivan out there?
00:23:07.810 --> 00:23:08.690
It was like my unicorn.
00:23:08.770 --> 00:23:10.930
We have a two Sienna minivans because we have three kids.
00:23:11.010 --> 00:23:13.970
And so at one point I was like, why do we have anything other than the easy car?
00:23:14.130 --> 00:23:15.970
We had one Sienna and then we had another car.
00:23:16.050 --> 00:23:17.890
And the other car was Always fighting.
00:23:17.970 --> 00:23:19.330
So I said, you know what?
00:23:19.490 --> 00:23:21.010
This was last year, maybe two years ago.
00:23:21.090 --> 00:23:21.730
I smartened up.
00:23:21.810 --> 00:23:23.170
I told my husband, I said, We're getting another.
00:23:23.250 --> 00:23:23.970
We're just gonna have two.
00:23:24.130 --> 00:23:25.330
And he's like, Are you serious?
00:23:25.410 --> 00:23:26.290
Because he loves minivans.
00:23:26.530 --> 00:23:28.690
And I took forever to get to the minivan train.
00:23:28.770 --> 00:23:32.130
And so finally, with these three young kids, I was like, No, I'm so done with this.
00:23:32.210 --> 00:23:32.610
I'm done.
00:23:32.770 --> 00:23:34.930
So I was like, we're gonna have the same car, different colors.
00:23:35.010 --> 00:23:35.970
You pick which color?
00:23:36.050 --> 00:23:37.490
Do you want the blue van or the black van?
00:23:37.650 --> 00:23:39.650
Dad gets a black van, mom gets a blue van.
00:23:39.730 --> 00:23:40.290
You go pick.
00:23:40.370 --> 00:23:41.810
It's the same setup in both.
00:23:42.450 --> 00:23:42.770
Beautiful.
00:23:42.930 --> 00:23:47.650
And let me tell you, the amount of fighting that that has eliminated for this age in our lives.
00:23:47.730 --> 00:23:49.090
And I was like, I don't care.
00:23:49.170 --> 00:23:50.050
It's the same car.
00:23:50.210 --> 00:23:50.610
Yeah.
00:23:50.850 --> 00:23:51.330
It's great.
00:23:51.490 --> 00:23:52.770
So yeah, I don't care.
00:23:52.930 --> 00:23:54.050
I'm like blue or black.
00:23:54.450 --> 00:23:57.170
I'm actually two to three weeks away from not having a car.
00:23:57.330 --> 00:23:57.650
At all?
00:23:57.810 --> 00:23:58.050
At all.
00:23:58.210 --> 00:23:59.090
What are you gonna do?
00:23:59.250 --> 00:24:00.130
I walk to work.
00:24:00.370 --> 00:24:00.770
Amazing.
00:24:01.010 --> 00:24:02.290
I live a mile from work.
00:24:02.530 --> 00:24:03.890
What about taking your kids anywhere?
00:24:04.130 --> 00:24:05.090
My son is 16.
00:24:05.250 --> 00:24:05.490
Okay.
00:24:05.650 --> 00:24:08.690
My daughter's 20 and has her own apartment and works as a nurse in the ER.
00:24:08.850 --> 00:24:11.250
Kimberly, I can't wait to get word to where you are.
00:24:11.330 --> 00:24:12.290
I tell people this all the time.
00:24:12.450 --> 00:24:14.850
I'm I love, love, love these young years.
00:24:15.010 --> 00:24:18.370
And also I there's two, there's a foot in both lives.
00:24:18.530 --> 00:24:28.050
And I see all of the kind of empty nesters like older, and I'm like, but it's also making it more hopeful as like these young years are really, really, really hard.
00:24:28.210 --> 00:24:29.170
So that's exciting.
00:24:29.250 --> 00:24:30.530
So you don't even need a car.
00:24:30.610 --> 00:24:31.170
I don't need a car.
00:24:31.330 --> 00:24:33.650
I'm sitting here doing like eight drop-offs and pickups a day.
00:24:33.730 --> 00:24:33.810
Okay.
00:24:34.210 --> 00:24:39.890
So my car is about to turn into my son's car, and my car is not the right car for him, so we'll we'll trade it in and get something for him.
00:24:40.050 --> 00:24:41.490
And we might actually get cash back.
00:24:41.730 --> 00:24:42.450
It's amazing.
00:24:42.690 --> 00:24:43.010
It's fine.
00:24:43.090 --> 00:24:45.010
And so my husband has a car, he works from home.
00:24:45.170 --> 00:24:45.490
Yeah.
00:24:45.650 --> 00:24:47.730
My son goes to high school a mile away.
00:24:47.810 --> 00:24:52.610
So if I ever need his car, and he and I talked about this, you know, hey buddy, I'm I'm not gonna have a car.
00:24:52.770 --> 00:24:56.530
In the winter, sometimes I might drop you off at school and then go to clinic and then pick you up.
00:24:56.690 --> 00:24:58.290
All of it's within two miles.
00:24:58.530 --> 00:24:59.330
It's not far.
00:24:59.490 --> 00:25:00.930
And I don't I love to walk.
00:25:01.090 --> 00:25:01.490
It's amazing.
00:25:01.970 --> 00:25:02.850
And there's also Uber.
00:25:03.010 --> 00:25:06.450
Well, if you absolutely need to go get a ride, there's Uber.
00:25:06.850 --> 00:25:09.570
So one of the best things you can do for yourself is something called rucking.
00:25:09.650 --> 00:25:12.450
And that's where you have a heavy pack and you go walk.
00:25:13.170 --> 00:25:15.330
And maybe up and down hills if that's available.
00:25:15.490 --> 00:25:17.970
And so it should be about 20% of your body weight.
00:25:18.130 --> 00:25:18.290
Okay.
00:25:18.850 --> 00:25:19.730
Is rucking.
00:25:19.890 --> 00:25:20.130
Okay.
00:25:20.290 --> 00:25:27.650
And you want to walk, you know, fast enough to where if you were having a conversation, you would need to take a breath every three words.
00:25:27.810 --> 00:25:30.610
So that's the rate of exertion you would want to be at.
00:25:30.690 --> 00:25:30.930
Okay.
00:25:31.090 --> 00:25:35.730
So one word dyspnea is I can't catch my breath.
00:25:35.810 --> 00:25:35.890
Right.
00:25:36.450 --> 00:25:38.290
That's like high intensity training.
00:25:38.530 --> 00:25:38.690
Okay.
00:25:38.850 --> 00:25:43.490
But zone two training is you can have a conversation, but you're breathing a little more often.
00:25:43.650 --> 00:25:43.810
Yeah.
00:25:43.970 --> 00:25:45.730
And that's where you want to be with when you're rucking.
00:25:45.890 --> 00:25:46.050
Okay.
00:25:46.210 --> 00:25:53.730
So my backpack has my computer, has my electrolyte water, has my coffee, has, you know, all the things I might need.
00:25:53.890 --> 00:25:56.690
I carry a little three-pound weight for some shoulder exercises I'm working on right now.
00:25:56.930 --> 00:25:57.730
Throw that in the backpack.
00:25:57.810 --> 00:25:57.970
Okay.
00:25:58.130 --> 00:25:59.170
And I walk a mile to work.
00:25:59.250 --> 00:25:59.570
Very good.
00:25:59.730 --> 00:26:01.090
And that's when I listen to my podcast.
00:26:01.250 --> 00:26:01.650
Very good.
00:26:01.810 --> 00:26:02.530
I don't need a car.
00:26:02.770 --> 00:26:03.330
It's amazing.
00:26:03.490 --> 00:26:04.290
So I'm not going to have a car.
00:26:04.530 --> 00:26:05.330
It's very European.
00:26:05.490 --> 00:26:05.650
Yeah.
00:26:05.730 --> 00:26:07.250
It's like very much what I want to get to achieve.
00:26:07.490 --> 00:26:07.810
Oh gosh.
00:26:07.890 --> 00:26:09.890
Every time we go to Europe, we're putting eight, eight and a half miles.
00:26:10.130 --> 00:26:11.170
And you don't even realize every day.
00:26:11.410 --> 00:26:12.130
And it's enjoyable.
00:26:12.210 --> 00:26:12.850
And I love it.
00:26:12.930 --> 00:26:14.850
It's like it's moving your body in joy.
00:26:15.010 --> 00:26:15.170
Okay.
00:26:15.250 --> 00:26:22.050
So anyway, back to back to the machines, like because your practice needs a lot of equipment, machines, but you have never taken out a loan to do that.
00:26:22.130 --> 00:26:24.130
You just have enough money and then you buy it.
00:26:24.370 --> 00:26:25.410
Um, correct.
00:26:25.570 --> 00:26:29.810
And then the other thing I do is I negotiate very hard with my vendors.
00:26:30.130 --> 00:26:34.290
Not allowed to say what I paid for those devices because that was part of the contract.
00:26:34.530 --> 00:26:36.450
Where did you learn to negotiate so well?
00:26:36.530 --> 00:26:38.450
Because that's something I've learned about you.
00:26:38.610 --> 00:26:45.650
That you're just this, I don't, I look up to you for that because that's a skill that I'm still practicing as a female boss and founder.
00:26:45.810 --> 00:26:47.250
But where did that come from?
00:26:47.410 --> 00:26:50.770
Because you just naturally are just, no, this is what I'm gonna do.
00:26:50.850 --> 00:26:51.890
This is what you're gonna get.
00:26:52.130 --> 00:26:53.250
Do you have a problem with it?
00:26:53.410 --> 00:26:54.530
Where does that come from?
00:26:54.690 --> 00:26:55.570
So, two things.
00:26:55.730 --> 00:26:59.170
First of all, my mother owned a company at a time when very few women owned a company.
00:26:59.330 --> 00:27:00.770
And it was a consulting company.
00:27:00.930 --> 00:27:01.170
Okay.
00:27:01.410 --> 00:27:05.650
And she would walk into CEOs' offices and close that deal all day.
00:27:05.810 --> 00:27:06.450
My mother is amazing.
00:27:06.770 --> 00:27:09.650
You just forced mother amazing.
00:27:09.970 --> 00:27:14.930
Also, one of the first times I saw my mother in action, I had a English teacher in high school.
00:27:15.090 --> 00:27:16.290
For some reason, she didn't like me.
00:27:16.370 --> 00:27:16.850
And that's okay.
00:27:16.930 --> 00:27:18.690
I'm a big personality, I'm not for everybody.
00:27:18.850 --> 00:27:19.410
It's okay.
00:27:19.650 --> 00:27:29.250
But when my teacher didn't like me, yeah, it was a problem because she kept grading my essays because from a person felt about them, not their grammatical correctness.
00:27:29.490 --> 00:27:30.050
Which is wrong.
00:27:30.130 --> 00:27:30.370
Yeah.
00:27:30.610 --> 00:27:34.610
And I often would just give myself something harder to do because I was so bored in school.
00:27:34.690 --> 00:27:37.250
And so a lot of times, here's the assignment, and I would flip it.
00:27:37.330 --> 00:27:41.090
I would still do the assignment, but I would do it from the opposite perspective.
00:27:41.250 --> 00:27:46.850
Now I always followed the rules and it was always correct, but she didn't like that I was, she's always being oppositionally defiant.
00:27:47.010 --> 00:27:47.250
Sure.
00:27:47.410 --> 00:27:48.210
I was just bored.
00:27:48.370 --> 00:27:48.530
Yeah.
00:27:48.690 --> 00:27:49.810
I just wanted it to be harder.
00:27:49.970 --> 00:27:50.210
Yeah.
00:27:50.450 --> 00:27:51.330
Because I liked that.
00:27:51.490 --> 00:27:57.810
And so watching my mother dismantle this woman in front of the principal is still one of the joys of my life.
00:27:57.970 --> 00:27:59.410
And she wasn't mean about it.
00:27:59.650 --> 00:28:01.970
And I also realized I should not cross my mother F.
00:28:03.810 --> 00:28:04.770
Wow, she's good.
00:28:04.850 --> 00:28:05.410
She's so good.
00:28:05.650 --> 00:28:06.930
Hey Kimberly's mom.
00:28:07.570 --> 00:28:08.530
She's a force.
00:28:08.690 --> 00:28:09.250
I love you, mom.
00:28:09.490 --> 00:28:09.970
Oh my gosh.
00:28:10.050 --> 00:28:10.770
I want to meet this woman.
00:28:10.850 --> 00:28:11.410
I need to meet this.
00:28:11.810 --> 00:28:13.410
And she's five feet and a half an inch.
00:28:13.570 --> 00:28:13.890
Of course.
00:28:13.970 --> 00:28:15.970
It's always the spitballs.
00:28:16.130 --> 00:28:17.890
They're just like this crazy.
00:28:17.970 --> 00:28:18.130
Yeah.
00:28:18.290 --> 00:28:23.010
So, you know, she just, you know, my dad was in the Navy, and so he flew a land-based aircraft.
00:28:23.170 --> 00:28:24.690
So we moved every six months when I was a kid.
00:28:24.770 --> 00:28:26.210
So I have no problems meeting new people.
00:28:26.450 --> 00:28:27.890
I spent my whole childhood doing that.
00:28:27.970 --> 00:28:32.050
And then by the time we got to middle school and high school, moving all the time wasn't available.
00:28:32.290 --> 00:28:32.530
Okay.
00:28:32.690 --> 00:28:35.170
So basically, she's a single parent half the time.
00:28:35.330 --> 00:28:35.650
Yeah.
00:28:35.810 --> 00:28:36.770
And running a company.
00:28:36.930 --> 00:28:37.250
Okay.
00:28:37.890 --> 00:28:41.570
And, you know, and doing this, you know, coordination with military.
00:28:41.890 --> 00:28:43.090
She'd get to fly out and see him.
00:28:43.170 --> 00:28:47.970
And and so my mother had to be an independent go-getter from the beginning.
00:28:48.130 --> 00:28:48.370
Sure.
00:28:48.530 --> 00:28:50.370
Because that was the marriage, that was the family.
00:28:50.610 --> 00:28:51.970
And then that's also her personality.
00:28:52.130 --> 00:28:55.730
So, you know, at first I got to watch this is this is what women can do.
00:28:55.810 --> 00:28:59.890
It was never a ever a question of whether or not I could do it.
00:29:00.050 --> 00:29:01.330
It was whether or not I wanted to.
00:29:01.410 --> 00:29:01.570
Yeah.
00:29:01.810 --> 00:29:05.890
Because I already lived the front row seat of of course you can do that.
00:29:06.130 --> 00:29:06.290
Okay.
00:29:06.370 --> 00:29:09.330
So I want to stop because that's a huge tip for female founders.
00:29:09.570 --> 00:29:13.410
It's not a question of whether you can do it, it's whether you want to do it.
00:29:13.570 --> 00:29:21.170
That's really powerful for me today because there are so many things that we can do, but you have to check in and give yourself those silent moments to say, do I want to do this?
00:29:21.250 --> 00:29:24.450
And then if I want to do this, what is that gonna take to do it, right?
00:29:24.690 --> 00:29:24.930
Yep.
00:29:25.090 --> 00:29:26.290
I think that's really valuable.
00:29:26.530 --> 00:29:26.850
Okay.
00:29:27.010 --> 00:29:27.970
So you made the choice.
00:29:28.130 --> 00:29:28.290
Yeah.
00:29:28.450 --> 00:29:29.090
You wanted to do that.
00:29:29.250 --> 00:29:34.690
And then the second thing when it comes to money and negotiating, and I'm I'm vicious with my vendors.
00:29:34.850 --> 00:29:36.610
I'm fair, but mostly vicious.
00:29:36.770 --> 00:29:37.010
Yeah.
00:29:37.410 --> 00:29:39.570
And I've told all of my vendors the same thing.
00:29:39.730 --> 00:29:42.450
I am loyal to one person, one person.
00:29:42.610 --> 00:29:45.410
And that person is the person sitting in my exam chair.
00:29:45.570 --> 00:29:47.170
I'm loyal to my patient.
00:29:47.890 --> 00:29:49.730
And all of the rest have to earn it.
00:29:50.210 --> 00:29:51.490
And they have to keep earning it.
00:29:51.650 --> 00:29:51.890
Yeah.
00:29:52.130 --> 00:29:56.690
If you are the best in class, whatever it is, then we can start the conversation.
00:29:56.850 --> 00:30:01.170
But you better not be the most expensive because that's my patient's money that is going to be spent.
00:30:01.330 --> 00:30:03.090
And I'm very protective of that.
00:30:03.650 --> 00:30:07.410
Because there's so many things we can do in healthcare, and none of what I do is covered by insurance.
00:30:07.490 --> 00:30:07.650
Yeah.
00:30:07.810 --> 00:30:09.970
And at some point we have to think, you know what?
00:30:10.130 --> 00:30:13.730
Is that trip to New Zealand going to serve me better than all of these other things I could be doing?
00:30:13.810 --> 00:30:14.930
And sometimes the answer is yes.
00:30:15.010 --> 00:30:15.330
Yeah.
00:30:15.570 --> 00:30:17.410
Particularly when it comes to hair restoration in men.
00:30:17.570 --> 00:30:22.530
And I always remind the men, Bruce Willis did not win Sexiest Man Alive until he shaved his head.
00:30:22.610 --> 00:30:30.690
So are we going to spend tens of thousands of dollars a year preserving hair, which we can do if we catch it early enough, or are we going to think about what we can spend that money on?
00:30:30.930 --> 00:30:32.610
So most of the hair restoration I do is for women.
00:30:33.090 --> 00:30:34.530
Most of the guys are like, oh yeah, you're right.
00:30:34.610 --> 00:30:35.010
This is silly.
00:30:35.090 --> 00:30:36.610
I'm like, shave your head, see what it looks like.
00:30:36.770 --> 00:30:37.010
Yeah.
00:30:37.170 --> 00:30:37.650
That's free.
00:30:37.810 --> 00:30:38.050
Yeah.
00:30:38.290 --> 00:30:48.530
So there's there's always choices, but whenever it's going to cost my patient, those vendors have to prove why it's worth it and why I can't get it at a better cost for them.
00:30:48.690 --> 00:30:50.770
And I circle back constantly with my vendors.
00:30:50.850 --> 00:30:52.370
And I have good relationships with them.
00:30:52.450 --> 00:30:53.490
I teach for a lot of them.
00:30:53.570 --> 00:30:53.890
Yeah.
00:30:54.130 --> 00:31:01.330
Because I also am very good at understanding which patient is the best fit for this, because every intervention isn't for everybody.
00:31:01.490 --> 00:31:01.730
Correct.
00:31:01.890 --> 00:31:06.370
You have to be very thoughtful and very selective and making sure this plan is tailored to that person.
00:31:06.530 --> 00:31:07.010
Yes.
00:31:07.250 --> 00:31:09.410
And then I will teach other providers how to do that.
00:31:09.490 --> 00:31:12.450
Because if you just blanket something for everybody, you're you're not doing a good job.
00:31:12.690 --> 00:31:15.410
No, and then your abuse are going to suffer because it's going to show the people will leave you.
00:31:15.810 --> 00:31:16.930
Yeah, this didn't work for me.
00:31:17.010 --> 00:31:19.650
Oh my gosh, they just, you know, treated me like a number.
00:31:19.810 --> 00:31:20.050
Yeah.
00:31:20.210 --> 00:31:22.210
Your your practice is very, very, very personal.
00:31:22.690 --> 00:31:23.090
It has to be.
00:31:23.250 --> 00:31:23.890
Those are my two.
00:31:24.050 --> 00:31:24.450
I love it.
00:31:24.610 --> 00:31:27.570
One is it was never a surprise that you could negotiate.
00:31:27.730 --> 00:31:29.410
And then the other is it's it's my patient.
00:31:29.490 --> 00:31:29.970
I got it.
00:31:30.290 --> 00:31:31.650
Because it's that's fierce in you.
00:31:31.730 --> 00:31:32.930
Like I could feel that energy.
00:31:33.010 --> 00:31:34.450
Like you just get shit done.
00:31:34.610 --> 00:31:43.170
Like you know what needs to be done, and you say it, and you invite people to the table, and then they can choose whether they want a seat at your table, and then you tell them what it's gonna take, which is amazing.
00:31:43.410 --> 00:31:43.650
Thank you.
00:31:43.810 --> 00:31:44.130
Yeah.
00:31:44.370 --> 00:31:46.210
I wanted to circle back on hiring people.
00:31:46.450 --> 00:31:46.770
Yes.
00:31:46.930 --> 00:31:47.330
Yes.
00:31:47.570 --> 00:31:52.050
And there's something that has served me so well, and I learned it early on, and thank God.
00:31:52.210 --> 00:31:52.530
Yeah.
00:31:52.690 --> 00:31:56.210
When you're interviewing someone, maybe is always no.
00:31:56.370 --> 00:31:58.210
Oh, maybe they could be good if nope, that's a no.
00:31:58.610 --> 00:32:02.290
As soon as you start down the road of maybe, same thing with relationships, by the way.
00:32:02.450 --> 00:32:02.690
Correct.
00:32:02.850 --> 00:32:03.170
This is a good thing.
00:32:03.250 --> 00:32:05.570
If you're dating somebody, it's maybe nope, that means so.
00:32:05.890 --> 00:32:08.450
This goes to my saying if it's not a fuck yes, it's a no.
00:32:08.530 --> 00:32:08.770
Yes.
00:32:08.930 --> 00:32:13.170
I think Mark Mark Manson says that the art of not giving a fuck, which we love Mark Manson.
00:32:13.250 --> 00:32:15.170
But if it's not a fuck yes, it's a no.
00:32:15.330 --> 00:32:16.450
And that goes, I love that.
00:32:16.530 --> 00:32:19.890
So anytime you're starting a new relationship, anywhere, anywhere, including a hire.
00:32:20.210 --> 00:32:21.250
Hiring is a relationship.
00:32:21.330 --> 00:32:22.770
If it's not a fuck yes, it's a no.
00:32:22.930 --> 00:32:23.810
I love that you said that.
00:32:23.970 --> 00:32:25.650
And you know, and your gut will tell you.
00:32:25.890 --> 00:32:31.810
Your gut will tell you within that moment, you are going to try and position things differently if you're desperate.
00:32:31.890 --> 00:32:33.650
And this is actually a mistake I recently made.
00:32:33.970 --> 00:32:44.770
I recently made actually on hiring for this podcast because uh since my co-host Matt and I parted ways, and I've been producing this show myself, I had an oh shit hire and I was desperate to be publishing again.
00:32:44.930 --> 00:32:51.250
And I took a chance and tried some different people, and it was out of rushing and it was well, maybe.
00:32:51.330 --> 00:32:55.490
Um, and I hired for a maybe and then ended up having to reconcile and fix that later.
00:32:55.650 --> 00:32:57.570
So I tell you, this is huge.
00:32:57.730 --> 00:33:03.010
This is something I've learned that you have to slow down and you have to not be in a desperate place if you can.
00:33:03.330 --> 00:33:11.330
Obviously, you have to have an emergency come in when needed, but for that relationship for the long term, you have to slow down, you have to not hire.
00:33:11.570 --> 00:33:13.570
Well, you it's a warm body in the seat.
00:33:13.650 --> 00:33:19.250
So I'm gonna know, because it's gonna cost you more and headaches afterwards to repair all of that and then get the right person.
00:33:19.650 --> 00:33:32.050
If I had to close my clinic for two days, the expense of that versus having somebody, you know, at the front desk or at whatever that would have the cost is hiring and training is so expensive.
00:33:32.290 --> 00:33:33.010
It's so expensive.
00:33:33.170 --> 00:33:34.690
It's one of the most expensive things you'll do.
00:33:34.770 --> 00:33:37.570
And then if that's not the right person, now what?
00:33:37.730 --> 00:33:37.890
Yeah.
00:33:38.210 --> 00:33:39.490
You keep trying to train them.
00:33:39.650 --> 00:33:39.970
Yeah.
00:33:40.290 --> 00:33:41.410
Can you train them?
00:33:41.650 --> 00:33:42.770
I have an amazing team.
00:33:42.850 --> 00:33:43.570
I'm so fortunate.
00:33:43.890 --> 00:33:44.530
Your team is awesome.
00:33:44.610 --> 00:33:44.770
Yeah.
00:33:44.850 --> 00:33:45.090
Okay.
00:33:45.170 --> 00:33:46.610
I'm human-centered everything, right?
00:33:46.690 --> 00:33:48.690
Human-centered branding, human-centered leadership.
00:33:48.770 --> 00:33:51.970
This is what I speak to in my brand and who I work with.
00:33:52.130 --> 00:34:01.890
I'm very loyal to my people, my service providers, my healthcare team, all the people that serve and help me for my body, my mind, my spirit, all the things, my kids, my family.
00:34:02.050 --> 00:34:03.490
And I'm a cancer, right?
00:34:03.570 --> 00:34:05.010
And so, like, I'm just a loyalist.
00:34:05.090 --> 00:34:09.970
I'm very much like, I will find my person and I will latch on and I will give you everything.
00:34:10.210 --> 00:34:12.530
But it has to be human-centered.
00:34:12.690 --> 00:34:24.849
Everyone who I work with, if I see some element of good people, good teams, where you, as the recipient of their service, feel like you are the star of the show, which you said, the number one person who I work for is my patient.
00:34:24.929 --> 00:34:25.329
Absolutely.
00:34:25.570 --> 00:34:33.170
When you find business people who do that, you just give them everything because you're like, I know that you will take care of me and you have my best interest.
00:34:33.329 --> 00:34:36.449
I will say every time I visit your clinic, your team is wonderful.
00:34:36.769 --> 00:34:43.409
And no matter who they are, even when I brought my girls in the other day, like everybody just takes an interest in the people in the office.
00:34:43.650 --> 00:34:48.849
It's not like someone comes in and if they're a stranger and they have not met you, they're like, they just kind of ignore you.
00:34:48.929 --> 00:34:50.369
They just they see you, right?
00:34:50.449 --> 00:34:54.449
So when you walk in, is that a training that you do internally with your staff?
00:34:54.530 --> 00:34:56.289
Or is that how you hire?
00:34:56.769 --> 00:34:57.090
Yeah.
00:34:57.329 --> 00:34:59.090
So you hire for that, you look for that.
00:34:59.250 --> 00:35:00.610
And they have to do it in three languages.
00:35:00.769 --> 00:35:00.929
Okay.
00:35:01.090 --> 00:35:03.170
The entire admin team is bilingual, Spanish, English.
00:35:03.409 --> 00:35:03.889
There you go.
00:35:04.050 --> 00:35:04.289
Yeah.
00:35:04.449 --> 00:35:07.570
And one of my two nurse practitioners is bilingual Spanish English.
00:35:07.730 --> 00:35:08.769
My nurse is bilingual.
00:35:09.010 --> 00:35:09.329
Love that.
00:35:09.490 --> 00:35:09.650
Yeah.
00:35:09.730 --> 00:35:11.170
So that's something that you hire for.
00:35:11.329 --> 00:35:11.650
Yeah.
00:35:11.889 --> 00:35:13.170
Because you want to treat everybody.
00:35:13.409 --> 00:35:19.090
In Colorado, there is a lack of specialty services for Spanish-speaking people.
00:35:19.250 --> 00:35:21.889
And it doesn't matter if they speak English and Spanish.
00:35:22.050 --> 00:35:22.289
Yeah.
00:35:22.530 --> 00:35:24.530
I speak a little Spanish, not enough.
00:35:24.769 --> 00:35:30.930
If I break my leg in Costa Rica or in Mexico, I'm going to need the technicalities of that care in English.
00:35:31.090 --> 00:35:31.329
Correct.
00:35:31.490 --> 00:35:34.530
And if I get any written instructions, I don't read a lot of Spanish either.
00:35:34.769 --> 00:35:35.970
I'm going to need that care in English.
00:35:36.130 --> 00:35:37.329
Same thing if I ever go to Germany.
00:35:37.410 --> 00:35:37.570
Yeah.
00:35:37.730 --> 00:35:39.329
I don't spread in any Deutsch either.
00:35:39.809 --> 00:35:41.329
I don't read any Deutsch.
00:35:41.730 --> 00:35:46.769
I'm going to need care in the only language that I'm fully fluent in and can read.
00:35:47.010 --> 00:36:01.970
And so because there wasn't any hormone balancing and longevity care in Colorado 10 years ago, when I started Cunningham Clinic, I knew that as soon as I could hire someone, I really wanted to have a preference for someone who was bilingual.
00:36:02.130 --> 00:36:04.690
My first nurse practitioner I hired, she was bilingual Spanish.
00:36:05.010 --> 00:36:05.970
She was my student.
00:36:06.210 --> 00:36:07.410
So I teach at two universities.
00:36:07.490 --> 00:36:09.010
And so she was one of my grad students.
00:36:09.170 --> 00:36:09.490
Okay.
00:36:09.730 --> 00:36:10.530
She was amazing.
00:36:10.690 --> 00:36:10.850
Yeah.
00:36:11.010 --> 00:36:12.769
And I was like, I, you know, never say never.
00:36:13.170 --> 00:36:14.850
So I'm never going to hire a new grad to do what I do.
00:36:14.930 --> 00:36:15.730
It's way too complicated.
00:36:15.890 --> 00:36:16.690
And then she came along.
00:36:16.930 --> 00:36:17.890
And then you're like, oh.
00:36:18.130 --> 00:36:18.769
Okay, that one.
00:36:18.930 --> 00:36:19.329
She's amazing.
00:36:19.570 --> 00:36:20.370
I'm going to have that one.
00:36:20.769 --> 00:36:23.090
And so have you hired a grad student since?
00:36:23.250 --> 00:36:23.410
No.
00:36:24.130 --> 00:36:24.289
Okay.
00:36:24.850 --> 00:36:25.090
Nope.
00:36:25.170 --> 00:36:25.809
She was my only one.
00:36:25.890 --> 00:36:26.050
Okay.
00:36:26.289 --> 00:36:29.570
I hired my current nurse practitioner hired her while she was going through NP school.
00:36:29.650 --> 00:36:29.809
Gotcha.
00:36:30.050 --> 00:36:30.930
I hired her as our nurse.
00:36:31.010 --> 00:36:32.530
So I didn't hire her right out of school.
00:36:32.610 --> 00:36:32.769
Okay.
00:36:32.930 --> 00:36:34.610
So yeah, hired her right out of school.
00:36:34.769 --> 00:36:36.289
She helped really grow the practice.
00:36:36.370 --> 00:36:36.930
She's amazing.
00:36:37.170 --> 00:36:40.130
She's now at another practice down south by where her parents live.
00:36:40.530 --> 00:36:41.010
She got married.
00:36:41.170 --> 00:36:41.490
Love it.
00:36:41.650 --> 00:36:43.170
And she moved closer to her parents.
00:36:43.410 --> 00:36:45.170
I suspect because it's baby time.
00:36:45.490 --> 00:36:45.730
Uh-huh.
00:36:46.050 --> 00:36:46.289
Probably.
00:36:47.730 --> 00:36:50.130
Speaking of baby time, I actually want to talk about what's here.
00:36:50.370 --> 00:36:51.809
Great sex never gets old.
00:36:51.890 --> 00:36:52.610
Let's talk about your book.
00:36:52.850 --> 00:36:54.769
Because I want to know why did you write a book?
00:36:54.930 --> 00:36:55.490
Tell us first.
00:36:55.570 --> 00:36:56.610
Why did you write a book?
00:36:56.850 --> 00:36:59.490
You talked about the Second Act Women's Conference years ago.
00:36:59.650 --> 00:37:01.570
Barbara Brooks, who started Second Act Women.
00:37:01.809 --> 00:37:02.530
What's up, Barbara?
00:37:02.850 --> 00:37:04.610
Barbara, the reason why we know each other.
00:37:04.769 --> 00:37:05.970
And she's in the acknowledgments.
00:37:06.050 --> 00:37:07.170
Barbara's in the acknowledgments.
00:37:07.329 --> 00:37:07.650
Love that.
00:37:07.890 --> 00:37:11.570
Barbara looked me in the eye and said, Why haven't you written a book?
00:37:11.730 --> 00:37:12.050
Okay.
00:37:12.210 --> 00:37:14.370
And I said, I don't know, because life is busy.
00:37:14.450 --> 00:37:16.130
She goes, No, you write a book.
00:37:16.289 --> 00:37:17.650
And I literally said, Yes, ma'am.
00:37:17.809 --> 00:37:18.530
I love that.
00:37:18.850 --> 00:37:19.809
So I wrote a book.
00:37:20.050 --> 00:37:22.930
And so tell me what was your process of writing a book?
00:37:23.090 --> 00:37:23.890
Which path did you go?
00:37:23.970 --> 00:37:24.769
Did you self-publish?
00:37:24.850 --> 00:37:25.809
Did you self-publish?
00:37:26.050 --> 00:37:27.809
So what did that process look like for you?
00:37:27.890 --> 00:37:31.730
Did you have to write the whole thing, or how did you get the idea for this book?
00:37:31.970 --> 00:37:32.850
What did that look like?
00:37:33.010 --> 00:37:39.010
So the idea from this book actually came out of a couple of times when I spoke at the Second Act Women's Conference here in Denver.
00:37:39.170 --> 00:37:39.490
Okay.
00:37:39.730 --> 00:37:48.050
And the first time I gave a talk about menopause and having your body work in your because it's all about your second half, women in their second half, women over 40, women over 50.
00:37:48.210 --> 00:37:50.530
And it was how to rock your second half in a body that works.
00:37:50.610 --> 00:37:50.850
Yeah.
00:37:51.010 --> 00:37:53.410
And this was one of the so she has different formats.
00:37:53.490 --> 00:37:55.890
And this year the format was two talks at the same time.
00:37:56.050 --> 00:37:57.250
You could go on different tracks.
00:37:57.490 --> 00:37:57.730
Sure.
00:37:57.970 --> 00:37:59.250
Scrapbooking beat me.
00:37:59.410 --> 00:37:59.650
Really?
00:37:59.809 --> 00:38:00.769
Uh excuse me?
00:38:01.010 --> 00:38:01.329
Okay.
00:38:01.570 --> 00:38:05.730
So that's like a whole post in itself of how scrapbooking beat you.
00:38:05.890 --> 00:38:06.050
What?
00:38:06.210 --> 00:38:08.610
Like I get I usually get paid to talk.
00:38:08.850 --> 00:38:12.690
I get flown out by other companies to go and teach these workshops.
00:38:12.850 --> 00:38:13.730
I didn't get paid.
00:38:14.050 --> 00:38:14.930
Scrapbooking?
00:38:15.090 --> 00:38:15.410
Yeah.
00:38:16.690 --> 00:38:17.970
So your ego was like.
00:38:18.210 --> 00:38:19.410
Oh, it was a big hit.
00:38:19.570 --> 00:38:20.850
I was I was having a moment.
00:38:21.010 --> 00:38:22.370
I was I was having a big moment.
00:38:22.610 --> 00:38:22.930
Okay.
00:38:23.329 --> 00:38:25.970
Yeah, that was full on high school, me having a moment.
00:38:26.130 --> 00:38:26.450
Anyway.
00:38:26.690 --> 00:38:27.010
Love it.
00:38:27.090 --> 00:38:27.890
And so I got it.
00:38:28.130 --> 00:38:30.210
All the reviews were like, this is amazing.
00:38:30.289 --> 00:38:31.570
And I didn't know about this.
00:38:31.650 --> 00:38:35.970
And I had no idea about testosterone and women falling in their 30s and thyroids trashed by 50.
00:38:36.050 --> 00:38:38.769
And I didn't realize this this explains what's going wrong.
00:38:38.930 --> 00:38:39.170
Yeah.
00:38:39.329 --> 00:38:40.130
I'm going to come see you.
00:38:40.210 --> 00:38:40.610
This is amazing.
00:38:40.690 --> 00:38:42.210
Or I'm going to go see somebody who does what you do.
00:38:42.289 --> 00:38:42.769
This is amazing.
00:38:42.850 --> 00:38:43.090
Okay.
00:38:43.170 --> 00:38:45.010
And yeah, but there was only 20 people in the room.
00:38:45.329 --> 00:38:46.610
Everybody was at scrapbooking.
00:38:46.769 --> 00:38:48.530
And so I can't even.
00:38:48.769 --> 00:38:50.050
Whoever led scrapbooking that year.
00:38:50.370 --> 00:38:50.690
Good for you.
00:38:50.850 --> 00:38:51.570
I don't hate you.
00:38:51.730 --> 00:38:52.050
It's great.
00:38:52.130 --> 00:38:52.610
It's wonderful.
00:38:53.250 --> 00:38:53.970
Keep scrapbooking.
00:38:54.130 --> 00:38:54.690
I'm not jealous.
00:38:54.769 --> 00:38:54.930
What?
00:38:55.170 --> 00:38:56.530
Anyway, so we've moved on.
00:38:56.690 --> 00:38:57.410
The next year.
00:38:57.650 --> 00:38:58.690
I get invited back.
00:38:58.850 --> 00:39:02.130
And you know, I was kind of chewing on how to market, how to brand, right?
00:39:02.289 --> 00:39:03.970
Your your area of expertise, not mine.
00:39:04.130 --> 00:39:06.210
And I thought, you know, sex sells.
00:39:06.930 --> 00:39:07.570
It really does.
00:39:08.130 --> 00:39:11.730
And I'm gonna just title it Great Sex After 40.
00:39:11.890 --> 00:39:12.289
Yes.
00:39:12.530 --> 00:39:13.650
Great sex after 40.
00:39:13.730 --> 00:39:13.970
Yep.
00:39:14.130 --> 00:39:16.530
It was standing room only, and they canceled the other talk.
00:39:16.690 --> 00:39:18.450
Woo! Okay, that's what I'm talking about.
00:39:18.769 --> 00:39:21.090
And so that and I'd already been chewing on writing the book.
00:39:21.170 --> 00:39:23.650
And so when that happened, I went, okay.
00:39:23.809 --> 00:39:27.250
So what I wanted to do was write a healthy aging primer.
00:39:27.570 --> 00:39:27.890
Yeah.
00:39:28.210 --> 00:39:32.130
On, you know, here are the things that your doctor doesn't tell you because they don't know.
00:39:32.289 --> 00:39:36.370
And here are the things that aren't taught in biology as you're coming up through school.
00:39:36.530 --> 00:39:44.210
Because we only do ages and stages until about age 22 to 25 when the prefrontal cortex comes online.
00:39:44.769 --> 00:39:46.370
And then that's where the world stops.
00:39:46.530 --> 00:39:46.769
Yeah.
00:39:47.010 --> 00:39:51.010
But there are also other developmental changes in the brain.
00:39:51.650 --> 00:39:54.370
And there's a really cool one that happens around age 50.
00:39:54.610 --> 00:39:59.890
And that is where the amygdala, which is the toddler in the sandbox in your brain, is like, oh my God, it's on fire.
00:39:59.970 --> 00:40:00.610
I have to put it away.
00:40:00.690 --> 00:40:02.210
You're like, I have to fix it right now.
00:40:02.370 --> 00:40:06.289
You're constantly chasing fires and being reactive.
00:40:06.530 --> 00:40:08.050
And because that's your brain.
00:40:08.289 --> 00:40:15.890
When you're a toddler to age 18, you need to have some pretty fast reflexes because you're probably going to put yourself in harm's way a few times.
00:40:16.050 --> 00:40:19.250
So you're going to need some good reflexes to get out of harm's way.
00:40:19.410 --> 00:40:19.570
Yeah.
00:40:19.809 --> 00:40:24.210
But once you're 50, you're probably not putting yourself in harm's way evolutionarily anymore.
00:40:24.530 --> 00:40:24.769
Yeah.
00:40:24.930 --> 00:40:36.289
And so there's this lovely shift that happens to where actually 50-year-olds should be the ones in managerial positions because they are no longer amygdala or emotionally driven.
00:40:36.450 --> 00:40:36.850
Yes.
00:40:37.090 --> 00:40:38.610
They can go, okay.
00:40:38.850 --> 00:40:39.090
Yes.
00:40:40.210 --> 00:40:42.530
If it's actively on fire, you should probably call the fire department.
00:40:42.690 --> 00:40:45.570
But if it just feels like it's on fire, okay.
00:40:45.730 --> 00:40:46.610
This is not an emergency.
00:40:46.930 --> 00:40:47.809
Crisis averted.
00:40:48.130 --> 00:40:49.250
This is a situation.
00:40:49.410 --> 00:40:49.730
Yeah.
00:40:49.970 --> 00:40:53.090
Do we even need to address it or is it self-limiting?
00:40:53.329 --> 00:41:01.730
It's like going back to you as an ER nurse where you come in and say, okay, this is just a time issue because we happen to be open, but you're not really an emergent patient.
00:41:01.970 --> 00:41:13.730
And I think too, that's such a beautiful connection of parenting, your ER nurse time, all the things that our body kind of takes us through naturally, which is chemically, it's science, where we go, oh shit, oh shit, oh shit, right?
00:41:13.809 --> 00:41:15.170
Because we're so good at it, because we have to.
00:41:15.250 --> 00:41:16.370
It's the human condition.
00:41:16.530 --> 00:41:18.769
But then you're talking about your second half of life.
00:41:18.850 --> 00:41:19.010
Yeah.
00:41:19.090 --> 00:41:27.730
And this supports all the work that Barbara's doing with second half women to say, look, people over 50 are actually prime for management scientifically and chemically.
00:41:28.130 --> 00:41:28.769
This is beautiful.
00:41:29.329 --> 00:41:33.970
Brain chemistry puts them at the ideal place to manage.
00:41:34.050 --> 00:41:36.210
And that's actually a chapter of my next book, which comes out later this year.
00:41:36.370 --> 00:41:36.530
Okay.
00:41:36.610 --> 00:41:37.490
But anyway, back to this one.
00:41:37.570 --> 00:41:39.090
So sex cells, definitely.
00:41:39.250 --> 00:41:40.930
And so I wanted this healthy primer.
00:41:41.250 --> 00:41:49.090
I wanted to talk about all these things that change in your body and how to navigate that, who to ask the questions, why aren't there enough experts in this field?
00:41:49.250 --> 00:41:54.450
But then also don't forget that a lot of why people want to live in a healthy body is because they want to have sex with that body.
00:41:54.610 --> 00:41:55.010
Correct.
00:41:55.170 --> 00:41:57.090
And let's support all of the systems.
00:41:57.329 --> 00:41:58.530
Because I will say it works.
00:41:58.769 --> 00:41:59.250
I will say this.
00:41:59.329 --> 00:42:04.289
And I don't know if I'm going to say it as eloquently as I'm thinking about it, but sex is a part of healthcare.
00:42:04.610 --> 00:42:07.410
And human beings are sexual beings, right?
00:42:07.570 --> 00:42:08.690
And there's so many types of people.
00:42:08.850 --> 00:42:09.650
We are bad animals.
00:42:09.809 --> 00:42:10.690
We forget this, right?
00:42:10.850 --> 00:42:19.329
And it's like we kind of, you know, I was raised in this very uh, you know, religious culture of the shame around like, no, no, your body is not made for sex.
00:42:19.490 --> 00:42:19.890
No, right.
00:42:20.050 --> 00:42:23.570
And so that's something that I've broken free from in my midlife.
00:42:23.730 --> 00:42:27.890
And just I think it's so important to remember that human beings are sexual beings.
00:42:28.130 --> 00:42:38.850
And so when you lead with that, it's not shh, don't talk about it's like, no, sex, sexual hormones, sexual health care, all of it is leading happiness.
00:42:39.010 --> 00:42:40.930
It's a part of our human condition.
00:42:41.090 --> 00:42:47.809
And I think that it's so important that you work with people and any business who understand this and don't shy away from it, right?
00:42:47.890 --> 00:42:51.890
Which is why I loved when I saw your book and I have one from the conference, no duh.
00:42:52.050 --> 00:42:52.690
Like, of course.
00:42:52.769 --> 00:42:57.250
And so as a woman entering her 40s, I'm going, well, no, I need all of this information, right?
00:42:57.490 --> 00:42:59.329
We need the pipes and pressure to work.
00:42:59.410 --> 00:42:59.570
Yeah.
00:42:59.809 --> 00:43:01.329
We need the brain chemistry to work.
00:43:01.490 --> 00:43:01.809
Yes.
00:43:02.050 --> 00:43:05.490
Um, oxytocin is part of what your brain produces.
00:43:05.650 --> 00:43:08.850
It's the highest in humans at specific times.
00:43:09.090 --> 00:43:10.610
Shared meals with loved ones.
00:43:11.410 --> 00:43:15.809
So family dinner together without any technology at the table, very important.
00:43:15.970 --> 00:43:16.210
Yes.
00:43:16.450 --> 00:43:19.490
So shared meals, oxytocin, and this is the bonding hormone.
00:43:19.890 --> 00:43:26.850
But it also has implications in heart health and blood pressure management and depression and anxiety, amelioration, and all kinds of things.
00:43:26.930 --> 00:43:29.010
So oxytocin is really important for shared meals.
00:43:29.170 --> 00:43:29.329
Yeah.
00:43:29.490 --> 00:43:32.130
I just remember all the oxytocin when I was nursing.
00:43:32.450 --> 00:43:34.530
So when you're laid down, yeah, the melt oxygen.
00:43:34.690 --> 00:43:35.570
Oxytocin is so high.
00:43:35.809 --> 00:43:36.530
It was like a drug.
00:43:36.690 --> 00:43:39.650
Like I was thank God I could breastfeed because I needed it.
00:43:39.730 --> 00:43:40.769
Cause I had a lot of postpartum.
00:43:40.930 --> 00:43:41.809
It is a drug I can prescribe.
00:43:41.970 --> 00:43:42.450
Well, there you go.
00:43:42.610 --> 00:43:43.090
It's actually a drug.
00:43:43.809 --> 00:43:44.530
Mine was a drug.
00:43:44.610 --> 00:43:48.530
I mean, when I was nursing babies, testosterone's a drug, you produce it or you replace it.
00:43:48.610 --> 00:43:52.450
Yeah, oxytocin is so shared meals, mom and baby nursing.
00:43:52.530 --> 00:43:52.769
Yeah.
00:43:53.010 --> 00:43:53.890
Runner's high.
00:43:54.050 --> 00:43:54.450
Mm-hmm.
00:43:54.850 --> 00:43:56.530
It's often an oxytocin boost.
00:43:56.690 --> 00:43:56.850
Yes.
00:43:57.010 --> 00:43:58.370
As well as a testosterone boost.
00:43:58.530 --> 00:43:58.850
Yes.
00:43:59.010 --> 00:44:00.690
And then shared orgasm.
00:44:00.850 --> 00:44:01.250
Yes.
00:44:01.490 --> 00:44:02.769
Does not require penetration.
00:44:03.170 --> 00:44:03.570
Interesting.
00:44:03.730 --> 00:44:10.210
So even in a mutual masturbation window, if you're in the room together, you don't have to organize a mat, you don't have to orgasm at the same time.
00:44:10.370 --> 00:44:10.530
Okay.
00:44:10.690 --> 00:44:15.809
But a shared orgasm experience, if you're in the same room, gets you your oxytocin.
00:44:16.050 --> 00:44:16.289
Love this.
00:44:16.610 --> 00:44:21.650
As people age, sometimes there's erectile dysfunction, sometimes there's clitoral nerve dysfunction from different reasons.
00:44:21.730 --> 00:44:22.690
There's tethered cords.
00:44:22.930 --> 00:44:29.410
Well, and there's physical ailments too that prevent you from actually getting into positions to actually have penetration and intercourse.
00:44:29.490 --> 00:44:30.289
And so I think that's really important.
00:44:30.690 --> 00:44:36.210
But you can have mutual masturbation and get your oxytocin fix and your bonding and all of the things that you get from it.
00:44:36.370 --> 00:44:36.610
Yeah.
00:44:36.850 --> 00:44:39.730
And there's also a section in this book on how to buy a vibrator.
00:44:39.890 --> 00:44:40.210
Love it.
00:44:40.289 --> 00:44:44.850
And we were joking about we should have had a whole table of vibrators here to talk about that.
00:44:45.010 --> 00:44:46.769
I have a collection I take with some talks.
00:44:46.930 --> 00:44:47.250
Perfect.
00:44:47.410 --> 00:44:52.530
To talk about what's a trill versus a rumble, what are toys for him, toys for her, toys that can be shared.
00:44:52.769 --> 00:44:55.090
What is currently your favorite toy for her?
00:44:55.329 --> 00:44:56.530
It's the Weed Vibe.
00:44:56.690 --> 00:44:57.410
And what does that do?
00:44:57.570 --> 00:44:59.090
Uh We Vibe is a brand.
00:44:59.329 --> 00:44:59.650
Okay.
00:44:59.890 --> 00:45:04.210
So there are different, so there's so for vibrators, there's basically two frequencies.
00:45:04.370 --> 00:45:05.809
A rumble is kind of like a Harley.
00:45:06.050 --> 00:45:06.289
Yep.
00:45:06.450 --> 00:45:08.690
It's more powerful and slower.
00:45:08.769 --> 00:45:09.090
Yeah.
00:45:09.250 --> 00:45:13.329
And then a trill is a higher frequency and it even sounds higher pitched.
00:45:13.410 --> 00:45:13.650
Yep.
00:45:13.809 --> 00:45:15.010
And it's almost like a tickle.
00:45:15.090 --> 00:45:15.410
Yeah.
00:45:15.650 --> 00:45:19.170
People who love A rumble or like why are you trying to tickle me?
00:45:19.250 --> 00:45:19.730
It's just annoying.
00:45:19.970 --> 00:45:20.210
Interesting.
00:45:20.370 --> 00:45:23.010
People who love totally different sensations that your body will react to.
00:45:23.250 --> 00:45:25.730
People who love a trill are like, why are you beating me up?
00:45:25.970 --> 00:45:26.370
Yeah.
00:45:26.610 --> 00:45:27.809
So you like what you like.
00:45:27.970 --> 00:45:28.210
Yeah.
00:45:28.450 --> 00:45:29.410
And then there's different shapes.
00:45:29.490 --> 00:45:30.610
There's pointed right.
00:45:30.850 --> 00:45:32.769
Different shapes is what ruins rocked the world.
00:45:33.170 --> 00:45:34.769
It's like because they could just do so many.
00:45:34.930 --> 00:45:40.769
Well, so okay, you're gonna know this, but so the clitoris has how many sensation and nerve endings in it?
00:45:40.850 --> 00:45:42.050
It's like the tip of a penis.
00:45:42.210 --> 00:45:43.010
I just learned this.
00:45:43.090 --> 00:45:44.289
It's like the same tissue.
00:45:44.530 --> 00:45:48.930
So the erectile tissue in the penis is the same as the erectile tissue in the clitoris.
00:45:49.090 --> 00:45:49.410
Yes.
00:45:49.570 --> 00:45:53.170
It's the same cell line that differentiates at a certain point of gestation.
00:45:53.490 --> 00:45:53.809
Okay.
00:45:54.130 --> 00:46:00.050
And so like the introitus or the entry of the vaginal vault is the exit at the end of the penis.
00:46:00.210 --> 00:46:00.450
Yes.
00:46:00.690 --> 00:46:01.170
Same cells.
00:46:01.329 --> 00:46:01.650
Yes.
00:46:01.809 --> 00:46:04.690
So when I learned that, I was kind of mind blown.
00:46:05.010 --> 00:46:05.170
Yeah.
00:46:05.490 --> 00:46:12.610
So the what's really interesting is part of this differentiation is the amount of erectile volume.
00:46:13.010 --> 00:46:13.329
Okay.
00:46:13.570 --> 00:46:17.329
So when the female clitoris becomes erect, it's erectile tissue.
00:46:17.650 --> 00:46:20.050
So erectile dysfunction is not men only.
00:46:20.210 --> 00:46:20.370
Yes.
00:46:20.610 --> 00:46:23.490
It's erectile tissue specific, not gender specific.
00:46:23.809 --> 00:46:24.210
Got it.
00:46:24.530 --> 00:46:29.410
So the clitoris can get up to six times its resting state when erect.
00:46:29.730 --> 00:46:29.890
Oh.
00:46:30.530 --> 00:46:31.329
The penis does not.
00:46:31.809 --> 00:46:32.050
Yeah.
00:46:32.289 --> 00:46:32.530
Yeah.
00:46:32.690 --> 00:46:32.850
No.
00:46:33.090 --> 00:46:33.250
No.
00:46:33.410 --> 00:46:33.970
No, we know this.
00:46:34.450 --> 00:46:37.250
But there are pipes and pressure as well as nerve endings.
00:46:37.329 --> 00:46:37.570
Yeah.
00:46:37.809 --> 00:46:39.490
And it's only been studied in men.
00:46:39.730 --> 00:46:47.809
But we know that when men have erectile dysfunction, the time from that diagnosis to their first cardiovascular diagnosis is five years.
00:46:49.490 --> 00:46:51.410
So we take erectile dysfunction very seriously.
00:46:51.730 --> 00:46:52.289
Pipes and pressure.
00:46:52.850 --> 00:46:55.410
Because within five years, it's a big problem.
00:46:56.050 --> 00:46:56.530
And you know that.
00:46:56.690 --> 00:46:58.130
So do you treat men too and women?
00:46:58.370 --> 00:46:58.850
Oh, of course.
00:46:58.930 --> 00:46:59.090
Yeah.
00:46:59.250 --> 00:46:59.490
Of course.
00:46:59.650 --> 00:46:59.890
Yeah.
00:47:00.050 --> 00:47:08.610
And then I always make sure that everybody knows this, and everybody knows this, that morning wood is erectile tissue specific, not gender specific.
00:47:08.769 --> 00:47:13.809
Because as you're waking up, adenosine is falling, cortisol is rising, all these things are your body temperature is changing.
00:47:14.130 --> 00:47:16.130
There's ways that you fall asleep, ways that you wake up.
00:47:16.450 --> 00:47:22.130
Part of the waking up process is a temporary dip in something called sex hormone binding globulin.
00:47:22.210 --> 00:47:22.450
Yep.
00:47:22.610 --> 00:47:29.170
And if you have testosterone in your body, just before you wake up, you get a flood of testosterone and you get an erection.
00:47:29.730 --> 00:47:31.170
The clitoris or the penis.
00:47:31.329 --> 00:47:31.490
Yep.
00:47:31.570 --> 00:47:35.410
So the best is why morning sex is the best time of day.
00:47:35.890 --> 00:47:36.450
Best sex.
00:47:36.610 --> 00:47:36.930
Okay.
00:47:37.170 --> 00:47:38.769
Because you're both erect.
00:47:39.010 --> 00:47:39.250
Yes.
00:47:39.730 --> 00:47:41.329
It doesn't matter the gender of the partner.
00:47:41.490 --> 00:47:41.650
Right.
00:47:41.809 --> 00:47:42.530
You're both erect.
00:47:42.850 --> 00:47:44.210
You get the flood of testosterone.
00:47:44.289 --> 00:47:46.769
And when and then we've already talked about movement, right?
00:47:46.850 --> 00:47:51.010
When you get up to kind of help flush out all of that cortisol.
00:47:51.170 --> 00:47:55.730
And so yeah, would you when you are having more active sex, you can get your more blood flow.
00:47:55.970 --> 00:47:58.130
You don't have to get up and have your coffee dance parties with me.
00:47:58.210 --> 00:47:59.809
You can just get up and have sex.
00:47:59.970 --> 00:48:00.289
Exactly.
00:48:00.450 --> 00:48:00.769
It's great.
00:48:00.930 --> 00:48:01.809
I need to be doing both.
00:48:01.970 --> 00:48:09.010
Once the younger kids are shifted away from our room, once our room is downstairs, which is going to be this year, we're doing some construction.
00:48:09.090 --> 00:48:10.370
So we're separating.
00:48:10.530 --> 00:48:15.650
But yeah, that's the one thing in my marriage I've missed is the morning sex, right?
00:48:15.890 --> 00:48:21.410
Two floors away from you need to separate because it's everybody likes that, but yeah, everybody likes it.
00:48:21.570 --> 00:48:23.010
Teenagers don't want to be close to their parents.
00:48:23.809 --> 00:48:32.769
Well, and this is probably why, as kids age too and they go through puberty, if you start teaching them about masturbation, which we have full plans to talk about masturbation with our children, we're a very sex-positive home.
00:48:32.930 --> 00:48:37.570
It's probably going to happen when they wake up in the privacy of their own home if they want to start their day with masturbation.
00:48:37.970 --> 00:48:39.170
Because it's the same thing.
00:48:39.329 --> 00:48:40.450
It's that we're all human.
00:48:40.530 --> 00:48:42.050
We start with a flood of testosterone.
00:48:42.130 --> 00:48:42.930
This makes so much sense.
00:48:43.170 --> 00:48:45.250
It's almost like if there's testosterone in the body.
00:48:45.410 --> 00:48:45.890
Got it.
00:48:46.050 --> 00:48:46.370
Okay.
00:48:46.610 --> 00:48:49.010
So in women, testosterone falls around age 35.
00:48:49.170 --> 00:48:49.410
Yes.
00:48:49.570 --> 00:48:52.850
So if she doesn't have any testosterone, she's not going to have morning erections.
00:48:52.930 --> 00:48:55.890
And then her husband's just going to be really annoying her with the morning wood.
00:48:55.970 --> 00:48:56.690
And that's always the joke.
00:48:57.010 --> 00:49:00.850
Because there's a mismatch in the marriage of how often you want to have sex.
00:49:00.930 --> 00:49:03.090
Those are the marriages that are at highest risk of failure.
00:49:03.329 --> 00:49:03.570
Gotcha.
00:49:03.730 --> 00:49:14.530
So if you both don't want very much sex, if you both want a lot of sex, if you're both kind of in the middle or wherever you are, so long as you are compatible and sexually, then that marriage typically has a higher success rate.
00:49:14.690 --> 00:49:15.010
Interesting.
00:49:15.170 --> 00:49:20.610
When there's a mismatch, or if there develops into a mismatch, then it's it's a problem.
00:49:20.769 --> 00:49:21.090
Yeah.
00:49:21.329 --> 00:49:24.450
But clinically, why has she lost morning erections?
00:49:24.530 --> 00:49:27.170
If she's lost testosterone, what's going on in her heart?
00:49:27.250 --> 00:49:27.410
Yes.
00:49:27.570 --> 00:49:28.289
What's going on in her brain?
00:49:28.450 --> 00:49:28.850
In her brain.
00:49:29.010 --> 00:49:29.970
What about her muscles and her bones?
00:49:30.210 --> 00:49:30.610
That's what I learned.
00:49:31.490 --> 00:49:37.010
My aha in my appointment with you was low testosterone and estrogen dominance and low progesterone, right?
00:49:37.090 --> 00:49:39.570
And so for me, we were talking about early Alzheimer's.
00:49:39.970 --> 00:49:45.170
And that freaked me out because brain health, heart health, these are all the things I've desperately since my 30s.
00:49:45.410 --> 00:49:47.410
There's a lot of this running in my family genetically.
00:49:47.490 --> 00:49:49.090
And I'm like, oh shit, this is why.
00:49:49.170 --> 00:49:54.930
And so if we can prevent that, though the number one thing I never wanted to get was dementia Alzheimer's as I age.
00:49:55.090 --> 00:49:57.250
And my brain is so important to me, right?
00:49:57.329 --> 00:49:58.769
And my memories are so important to me.
00:49:58.850 --> 00:50:03.570
And so, you know, experiencing that with aging family members myself, I thought, this is something.
00:50:03.730 --> 00:50:07.970
When you said those words to me, that was actually the one wake-up call that I said, I'll do anything.
00:50:08.130 --> 00:50:16.690
Because honestly, if if the chemicals in my body are not supporting healthy brain function, and we're talking early Alzheimer's because of these chemical imbalances, risks of, yeah.
00:50:16.850 --> 00:50:17.890
No, why, like, why?
00:50:18.050 --> 00:50:21.890
Why would you and and pre-diabetic and insulin resistance, all of that stuff.
00:50:22.050 --> 00:50:26.050
I fight so hard for my lifestyle, but like, why am I fighting with my own body?
00:50:26.130 --> 00:50:26.370
Yep.
00:50:26.530 --> 00:50:30.050
For all of the habits that I have fought hard to obtain, right?
00:50:30.210 --> 00:50:32.289
And it's it's not a it's not a cheat.
00:50:32.370 --> 00:50:32.530
No.
00:50:32.850 --> 00:50:35.970
If you're low in vitamin D, you take vitamin D.
00:50:36.050 --> 00:50:40.769
If you're low in iron, you take an iron, or you cook in an iron skillet, or you increase your red meat.
00:50:40.930 --> 00:50:42.769
Like you do the things to support your body.
00:50:42.850 --> 00:50:43.170
Yeah.
00:50:43.329 --> 00:50:48.210
So as we age and things try to fall off underneath us, I'm over here going, nope, we're not done.
00:50:48.289 --> 00:50:48.930
Let's put them back.
00:50:49.010 --> 00:50:49.170
Yeah.
00:50:49.329 --> 00:50:51.170
And I can never take anybody's wrist to zero.
00:50:51.250 --> 00:50:51.410
Yeah.
00:50:51.570 --> 00:50:52.370
That's just not possible.
00:50:52.530 --> 00:50:52.690
Right.
00:50:52.850 --> 00:50:54.210
We're none of us getting out of here alive.
00:50:54.289 --> 00:50:57.809
We're none of us going to get out of here without some maladies of aging.
00:50:57.890 --> 00:50:58.130
Yeah.
00:50:58.370 --> 00:51:00.530
But the more I can push them out.
00:51:00.690 --> 00:51:00.930
Yeah.
00:51:01.090 --> 00:51:02.370
Can I push them out 10 years?
00:51:02.530 --> 00:51:03.809
Can I push them out 20 years?
00:51:03.890 --> 00:51:04.130
Yeah.
00:51:04.289 --> 00:51:06.530
Can I push them out 30 years?
00:51:06.930 --> 00:51:09.650
And then science gets better in that time underneath.
00:51:09.809 --> 00:51:10.050
Yeah.
00:51:10.210 --> 00:51:13.970
So the more I can push out, like I'm trying to push out knee replacement surgeries.
00:51:14.210 --> 00:51:15.250
We do some joint injections.
00:51:15.329 --> 00:51:19.650
We do some other tips and tricks that we do to get knees to just be symptom-free.
00:51:19.730 --> 00:51:19.970
Yeah.
00:51:20.210 --> 00:51:23.410
The longer I can push out, the better the medicine and the science.
00:51:23.650 --> 00:51:29.170
Because they're actually in Europe now injecting biologics to regrow the meniscus that's never been available before.
00:51:29.410 --> 00:51:29.809
Amazing.
00:51:30.289 --> 00:51:33.570
So you're installing and you're postponing so that science can catch up.
00:51:33.730 --> 00:51:35.650
So you can say, okay, that's the treatment I want.
00:51:35.730 --> 00:51:35.970
Yep.
00:51:36.289 --> 00:51:40.850
And and for some people, we'll run out of time and they'll have to get a knee replacement or a shoulder surgery or whatever.
00:51:40.930 --> 00:51:41.490
And yeah.
00:51:41.730 --> 00:51:46.210
But dementia is one of those things that if you live long enough, you will exhibit signs of.
00:51:46.450 --> 00:51:48.450
I think Dick Van Dyke even has just a little bit.
00:51:48.530 --> 00:51:48.690
Yeah.
00:51:48.850 --> 00:51:49.250
But not much.
00:51:49.329 --> 00:51:49.970
He's 101.
00:51:50.050 --> 00:51:50.450
He's so cute.
00:51:50.530 --> 00:51:50.690
Yeah.
00:51:50.850 --> 00:51:51.890
I like, let's be that guy.
00:51:51.970 --> 00:51:52.130
Yeah.
00:51:52.289 --> 00:51:52.769
He's so cute.
00:51:53.010 --> 00:51:53.890
Let's be Dick Van Dyke.
00:51:53.970 --> 00:51:54.210
Yes.
00:51:54.530 --> 00:51:55.090
And Betty White.
00:51:55.250 --> 00:51:55.570
It's amazing.
00:51:55.809 --> 00:51:57.250
She was just before her 100th birthday.
00:51:57.329 --> 00:51:57.410
Oh.
00:51:57.570 --> 00:51:58.130
She was incredible.
00:51:58.450 --> 00:51:58.769
I loved her.
00:51:58.850 --> 00:51:59.010
Yeah.
00:51:59.090 --> 00:52:05.250
So if we can push out and delay maladies of aging, that's functional medicine.
00:52:05.329 --> 00:52:05.970
That's what I do.
00:52:06.289 --> 00:52:08.930
And so I'm constantly learning and reworking.
00:52:09.010 --> 00:52:11.490
And I tell every patient I reserve the right to change my mind.
00:52:11.650 --> 00:52:11.890
Yeah.
00:52:12.130 --> 00:52:13.250
As technology gets better.
00:52:13.809 --> 00:52:15.090
But those are the brilliant people, right?
00:52:15.170 --> 00:52:19.970
Those are the brilliant minds because you say, as you get more information, I have the right to change my mind.
00:52:20.130 --> 00:52:22.690
Because a smart person will say, I don't know everything.
00:52:22.769 --> 00:52:23.970
In fact, I don't want to know everything.
00:52:24.370 --> 00:52:25.170
I can't possibly.
00:52:25.410 --> 00:52:27.730
No, when I get new information, I'm going to pivot.
00:52:27.890 --> 00:52:29.090
I tell my kids this all the time.
00:52:29.250 --> 00:52:30.130
I don't know everything.
00:52:30.210 --> 00:52:31.890
As your mom, you're actually smarter than me.
00:52:32.050 --> 00:52:35.730
And when I learn more information, especially about you from you, I'm going to change my mind.
00:52:35.809 --> 00:52:37.570
But mom, you said, mom, you promised.
00:52:37.650 --> 00:52:38.370
No, I did not.
00:52:38.530 --> 00:52:40.450
It was something that existed that day.
00:52:40.530 --> 00:52:41.730
And now there's new information.
00:52:41.890 --> 00:52:43.890
And now that is going to change on this day.
00:52:43.970 --> 00:52:46.210
And I think that's an amazing way to run a company.
00:52:46.370 --> 00:52:46.690
Yeah.
00:52:46.850 --> 00:52:48.050
That's this feels amazing.
00:52:48.130 --> 00:52:50.050
I feel like we need to have a follow-up conversation.
00:52:50.289 --> 00:52:51.570
You know so much.
00:52:51.650 --> 00:52:52.610
I'm so curious.
00:52:52.690 --> 00:52:59.090
I'm like a research mom, but now I'm also like a research female of like the FEM force and all of the empowerment and everything.
00:52:59.250 --> 00:53:02.850
So you just, it's every time I talk to you, I'm like, okay, I want more.
00:53:03.010 --> 00:53:03.809
I want to know more though.
00:53:03.970 --> 00:53:07.410
But Kimberly, tell me more because I just feel like your wealth of knowledge.
00:53:07.570 --> 00:53:11.490
So I want you to tell everybody before we wrap up for today, where can we find you?
00:53:11.650 --> 00:53:13.730
Where can we hear more of your thoughts?
00:53:13.970 --> 00:53:14.930
Where do you speak?
00:53:15.090 --> 00:53:16.769
Where do you have content?
00:53:16.930 --> 00:53:19.490
Uh, because if we want more, Kimberly, where are we going to find you?
00:53:19.650 --> 00:53:27.010
So um, I haven't been great at doing content, but I do have some support team members now for that because I can't do it.
00:53:27.170 --> 00:53:27.570
Yes.
00:53:27.809 --> 00:53:31.890
Not and see you and not and see, you know, my kids and my husband and my friends.
00:53:32.050 --> 00:53:38.610
So I've also been really good at, okay, I'm going to have an expert in all things technology, because I'm not.
00:53:38.769 --> 00:53:39.090
Yes.
00:53:39.250 --> 00:53:42.289
And my front desk all the time tells me don't touch the computer, and they're they're right.
00:53:42.370 --> 00:53:42.530
Yeah.
00:53:42.690 --> 00:53:46.930
If you want to just talk treatment algorithms and diagnostic material, and I I got you all day.
00:53:47.170 --> 00:53:47.570
I love that.
00:53:47.730 --> 00:53:49.570
But programming the computer is not my forte.
00:53:50.050 --> 00:53:50.530
Sure.
00:53:50.930 --> 00:53:56.690
So for content, uh, we are on Instagram, and that is Cunningham Clinic Colorado.
00:53:56.850 --> 00:54:00.530
I'm supposed to say at Cunningham Clinic Colorado for Instagram.
00:54:00.850 --> 00:54:01.329
Perfect.
00:54:01.490 --> 00:54:04.050
Um, we do have a Facebook page, Cunningham Clinic Colorado.
00:54:04.210 --> 00:54:07.490
And then CunninghamClinic.com is our website.
00:54:07.730 --> 00:54:08.050
Lovely.
00:54:08.289 --> 00:54:10.370
I do have another book coming out later this year.
00:54:10.530 --> 00:54:14.850
It's gonna be the Teal complement to this one, and it's called Playing the Long Game.
00:54:15.090 --> 00:54:15.490
Love it.
00:54:15.650 --> 00:54:18.769
And the second half is the same health hormones and having it all after 40.
00:54:19.010 --> 00:54:23.570
It's everything I couldn't put in this book, and as well as the last three years have been very exciting.
00:54:24.050 --> 00:54:25.570
And so all of the new developments.
00:54:25.730 --> 00:54:28.050
And so that hopefully will be out in October.
00:54:28.130 --> 00:54:28.930
It might be November.
00:54:29.090 --> 00:54:30.289
Are you self-publishing that too?
00:54:30.370 --> 00:54:30.769
Yes, correct.
00:54:30.930 --> 00:54:32.769
And you asked me about that, and we can talk about that another time.
00:54:32.930 --> 00:54:33.490
How to write a book.
00:54:33.650 --> 00:54:33.809
Yeah.
00:54:33.890 --> 00:54:35.410
And how to how to get through how to do that.
00:54:35.570 --> 00:54:36.130
That's its own.
00:54:36.289 --> 00:54:37.410
I went through that whole thing.
00:54:37.570 --> 00:54:38.450
So you're self-publishing.
00:54:38.530 --> 00:54:40.610
Does that mean you do all the marketing for this book as well?
00:54:40.769 --> 00:54:40.930
Yes.
00:54:41.090 --> 00:54:44.289
I was a number one new release all three weeks, the first book on Amazon.
00:54:44.450 --> 00:54:45.090
Did it all myself.
00:54:45.410 --> 00:54:45.970
Boss mode.
00:54:46.130 --> 00:54:47.090
So I know how to do it.
00:54:47.170 --> 00:54:49.090
So my technology guy is going to be doing it this time.
00:54:49.250 --> 00:54:49.730
Love it.
00:54:49.809 --> 00:54:51.730
So that he'll follow follow my playbook.
00:54:51.970 --> 00:54:52.130
Okay.
00:54:52.210 --> 00:54:52.370
Yeah.
00:54:52.450 --> 00:54:56.050
So I'm actually going to need to talk to you one-on-one about that.
00:54:56.210 --> 00:55:01.490
And maybe we'll hit record on another conversation about that because that is yes, lots of tips from you.
00:55:01.890 --> 00:55:04.930
Knowing how the algorithm works, I don't have to know.
00:55:05.090 --> 00:55:06.690
I just have to know people who know it.
00:55:06.850 --> 00:55:07.170
Correct.
00:55:07.329 --> 00:55:08.610
I don't have to learn algorithms.
00:55:08.930 --> 00:55:09.090
No.
00:55:09.890 --> 00:55:11.010
Yes, I can do calculus.
00:55:11.170 --> 00:55:13.170
No, I'm not going to do all of the algorithmic math.
00:55:13.329 --> 00:55:13.490
Correct.
00:55:13.730 --> 00:55:14.850
Because somebody else already did that.
00:55:15.010 --> 00:55:15.170
Yeah.
00:55:15.410 --> 00:55:16.370
And that's a really good case.
00:55:16.690 --> 00:55:16.930
Yes.
00:55:17.490 --> 00:55:18.930
I don't need that expert all the time.
00:55:19.010 --> 00:55:21.410
I'll just need that expert for a short window and then I'm good.
00:55:21.570 --> 00:55:21.809
Yeah.
00:55:21.970 --> 00:55:23.650
And that is worth what you're paying.
00:55:23.970 --> 00:55:27.490
And what you're paying for that isn't the one hour.
00:55:27.650 --> 00:55:27.809
Yeah.
00:55:27.970 --> 00:55:30.289
Because it's a ridiculous per hour rate.
00:55:30.370 --> 00:55:31.410
If you just look at it that way.
00:55:31.650 --> 00:55:31.809
Sure.
00:55:31.970 --> 00:55:33.090
So by the way, so is mine.
00:55:33.170 --> 00:55:33.329
Yeah.
00:55:33.490 --> 00:55:37.250
If you're just going to pay me by the hour to do this, you would say, well, that's that's a little expensive.
00:55:37.490 --> 00:55:37.890
Yes.
00:55:38.050 --> 00:55:52.690
It's 26 years of healthcare delivery, much of it at a high acuity, 11 years spending getting an expert in longevity care, as well as teaching it to universities and for multiple medical companies.
00:55:52.930 --> 00:55:53.090
Right.
00:55:53.170 --> 00:55:55.809
So an hour with probably like months.
00:55:56.050 --> 00:56:01.090
It's all of the time it took to get to this succinct moment is what you're paying for.
00:56:01.250 --> 00:56:06.690
When I pay somebody to help me with an algorithm, how much time would it take for me to learn that algorithm and stay up to date on it?
00:56:06.850 --> 00:56:08.289
That's the time you're paying for.
00:56:08.690 --> 00:56:13.250
And so when you're billing as an entrepreneur, you better be billing like that.
00:56:13.970 --> 00:56:16.930
Because otherwise, you don't have a healthy business.
00:56:17.090 --> 00:56:18.370
You have an expensive hobby.
00:56:18.530 --> 00:56:18.930
Correct.
00:56:19.090 --> 00:56:21.890
And I can certainly have an expensive hobby on a surfboard in Costa Rica.
00:56:22.450 --> 00:56:23.730
I mean that would be fun.
00:56:24.050 --> 00:56:24.289
Sure.
00:56:24.450 --> 00:56:27.570
I wouldn't be as intellectually stimulated by it, but that sure would be fun.
00:56:27.890 --> 00:56:28.930
I get all my vitamin D.
00:56:29.090 --> 00:56:31.730
No, then you start learning the waves and all the rhythm of the ocean.
00:56:31.809 --> 00:56:32.850
Then you would make it really fine.
00:56:33.170 --> 00:56:42.610
Because you would be worth but for entrepreneurs, especially women, for their value and their worth, what does it cost you to hire somebody else to do what you're doing?
00:56:42.769 --> 00:56:44.610
And that's the base for what you're getting paid.
00:56:44.769 --> 00:56:45.970
And I pay my team really well.
00:56:46.130 --> 00:56:47.250
I don't have a lot of turnover.
00:56:47.650 --> 00:56:55.490
I'm very careful to make sure that I hire the right people and then I take good care of them because then they can take good care of my patients.
00:56:55.650 --> 00:56:55.890
Right.
00:56:56.050 --> 00:57:00.050
And then we can all stay doing what we love to do.
00:57:00.210 --> 00:57:03.170
And it is a sustainable entity of its own.
00:57:03.410 --> 00:57:10.610
And I'm also very careful and I protect, you know, like I said, with my vendors and making sure I can cost, you know, keep control of that as much as I possibly can.
00:57:10.850 --> 00:57:16.690
But my advice to business owners is especially women, they don't know how to bill.
00:57:16.930 --> 00:57:17.170
Yeah.
00:57:17.410 --> 00:57:20.210
And I hope that they're learning how to do that.
00:57:20.370 --> 00:57:20.610
Yep.
00:57:20.850 --> 00:57:22.850
But here's something else that's really interesting.
00:57:23.090 --> 00:57:24.210
Men don't ask permission.
00:57:24.450 --> 00:57:25.010
No, they don't.
00:57:25.410 --> 00:57:29.890
You want to know the number one thing that I get as feedback when I speak, that I give people permission.
00:57:30.050 --> 00:57:33.490
And it's mostly women because we feel like we need permission.
00:57:33.730 --> 00:57:34.370
Men don't.
00:57:34.530 --> 00:57:37.570
And that is more of a masculine energy that I hold.
00:57:37.650 --> 00:57:39.410
And I don't know where that comes from.
00:57:39.730 --> 00:57:41.490
I can, I know, I think I know where it comes from.
00:57:41.650 --> 00:57:41.970
Where?
00:57:42.130 --> 00:57:44.850
And what I want to do is tell you this other thing that recently came out.
00:57:45.010 --> 00:57:45.250
Yeah.
00:57:45.410 --> 00:57:46.370
You know the pain scale.
00:57:46.530 --> 00:57:46.769
Yeah.
00:57:47.010 --> 00:57:47.490
Zero to ten.
00:57:47.970 --> 00:57:51.010
Zero is you feel great, and ten, you know, you somebody lit you on fire.
00:57:51.170 --> 00:57:51.490
Yeah.
00:57:51.730 --> 00:57:52.690
That's how women see it.
00:57:52.850 --> 00:57:54.930
That is not how men interpret the pain scale.
00:57:55.090 --> 00:57:55.329
Okay.
00:57:55.570 --> 00:57:56.690
Women, zero to ten.
00:57:56.930 --> 00:57:59.410
Ten is the worst pain they can imagine.
00:57:59.570 --> 00:57:59.809
Yeah.
00:58:00.050 --> 00:58:00.930
Well, not there yet.
00:58:01.090 --> 00:58:03.090
I'm not currently on fire, so it can't be a ten.
00:58:03.410 --> 00:58:03.650
Right.
00:58:03.809 --> 00:58:04.130
Yeah.
00:58:04.370 --> 00:58:07.730
For men, a 10 is the worst pain they've already experienced.
00:58:08.050 --> 00:58:08.370
Okay.
00:58:08.530 --> 00:58:10.530
So they're going to go back to the worst pain they've been in.
00:58:11.010 --> 00:58:12.050
I've already experienced.
00:58:12.289 --> 00:58:14.530
Which they didn't die from it, so it wasn't a 10.
00:58:14.690 --> 00:58:15.970
So it doesn't even match the steel.
00:58:16.610 --> 00:58:16.850
Okay.
00:58:17.010 --> 00:58:18.130
It absolutely was to them.
00:58:18.289 --> 00:58:20.690
So for men, what's the worst I've ever experienced?
00:58:21.010 --> 00:58:23.170
For men, what's the most I want to get paid?
00:58:23.329 --> 00:58:27.730
For men, it's all compared to their lived experience, not their imagined.
00:58:27.970 --> 00:58:28.370
Got it.
00:58:28.530 --> 00:58:30.769
And w women are constantly imagining.
00:58:31.010 --> 00:58:33.730
I mean, good God, when we have little kids, my house is a death trap.
00:58:33.890 --> 00:58:38.050
All the I have to imagine all the ways this child could get harmed so that I can prevent that.
00:58:38.289 --> 00:58:38.450
Sure.
00:58:38.610 --> 00:58:41.970
We're constantly and then you get lucky like me, you get postpartum anxiety.
00:58:42.130 --> 00:58:47.570
And then you actually see vivid dreams and visuals of your child being killed in different ways.
00:58:47.650 --> 00:58:47.809
Yeah.
00:58:47.970 --> 00:58:51.970
So like we are constantly, but we're designed to be, okay, I have to imagine how to do it.
00:58:52.130 --> 00:58:53.170
Mama bear mode, right?
00:58:53.250 --> 00:58:53.890
It's the thing.
00:58:54.210 --> 00:58:58.930
We literally will tell tear anyone apart who's going to try to fuck with our children because that's how we were.
00:59:02.850 --> 00:59:03.090
Yeah.
00:59:03.329 --> 00:59:07.570
It's predominantly to their experienced, not their imagined.
00:59:07.730 --> 00:59:10.289
And that's a huge paradigm shift, gender-based.
00:59:10.450 --> 00:59:10.610
Yeah.
00:59:10.769 --> 00:59:11.730
And it's not on purpose.
00:59:11.809 --> 00:59:11.970
Yeah.
00:59:12.130 --> 00:59:12.610
It just is.
00:59:12.690 --> 00:59:16.050
And so for women entrepreneurs, get out of your own way.
00:59:16.210 --> 00:59:16.450
Yeah.
00:59:16.610 --> 00:59:19.650
It's not what you can like get to the actual.
00:59:19.890 --> 00:59:20.289
Yeah.
00:59:20.450 --> 00:59:20.690
Okay.
00:59:20.930 --> 00:59:26.450
And get to the actual, okay, it took me all this amount of time to learn this, to develop this, to be able to deliver it.
00:59:26.530 --> 00:59:26.850
Yep.
00:59:26.930 --> 00:59:27.809
So that's the math.
00:59:27.970 --> 00:59:28.210
Okay.
00:59:28.450 --> 00:59:29.410
Like get out of your own way.
00:59:29.490 --> 00:59:29.650
Yeah.
00:59:29.890 --> 00:59:30.610
Just do the math.
00:59:30.769 --> 00:59:31.490
It's just math.
00:59:31.650 --> 00:59:32.130
You can do it.
00:59:32.289 --> 00:59:32.930
It's just math.
00:59:33.090 --> 00:59:33.250
Yeah.
00:59:33.410 --> 00:59:40.530
And I think that's why men are so much more in entrepreneurial and leadership positions because they're not imagining all the ways that you could die.
00:59:40.610 --> 00:59:42.610
They're correlating it to all the ways they've been successful.
00:59:42.769 --> 00:59:43.010
Right.
00:59:43.170 --> 00:59:43.730
And that's okay.
00:59:43.809 --> 00:59:47.170
We just And there's no fear in that because it's known to the mind.
00:59:47.809 --> 00:59:50.930
Where with a woman, we're it's not known to our mind yet.
00:59:51.010 --> 00:59:52.450
And there's a lot of fear in the unknown.
00:59:52.530 --> 00:59:56.289
And so we often lead from fear because we're going, well, I'm thinking it's going to be this.
00:59:56.450 --> 00:59:58.530
I'm imagining and manifesting, right?
00:59:58.610 --> 01:00:00.930
All the things, but it's not been a set reality for us.
01:00:01.090 --> 01:00:02.289
So we're still kind of just gambling.
01:00:02.610 --> 01:00:03.730
We are way tougher.
01:00:04.289 --> 01:00:09.809
I mean, if you ever see the guys on the period pane videos, and women are out of seven and just standing there and the men are on the ground.
01:00:09.890 --> 01:00:10.210
Yeah.
01:00:10.370 --> 01:00:17.329
And that is because we're just built a little differently, but we we can absolutely take pages from each other's playbooks anytime we need to.
01:00:17.809 --> 01:00:21.890
And if we want to do it, this is the math and this is the way we lead.
01:00:21.970 --> 01:00:22.210
Yeah.
01:00:22.450 --> 01:00:25.250
That's perfectly fine to take a page from the other genders playbook.
01:00:25.329 --> 01:00:25.809
It's no problem.
01:00:26.050 --> 01:00:26.370
Love that.
01:00:26.450 --> 01:00:26.610
Yeah.
01:00:26.769 --> 01:00:27.170
I love that.
01:00:27.250 --> 01:00:28.210
That's where we're going to end today.
01:00:28.289 --> 01:00:28.850
That feels really good.
01:00:28.930 --> 01:00:32.050
It's perfectly fine to take a page from the other genders playbook.
01:00:32.130 --> 01:00:34.050
And this is how we all collaborate together.
01:00:34.450 --> 01:00:35.170
That's beautiful.
01:00:35.329 --> 01:00:37.010
Well, Kimberly, thanks for being here today.
01:00:37.730 --> 01:00:38.130
This was fun.
01:00:38.370 --> 01:00:39.410
Such a fun conversation.
01:00:39.570 --> 01:00:42.530
You guys get her book, Great Sex Never Gets Old.
01:00:43.010 --> 01:00:43.570
On Amazon.
01:00:43.809 --> 01:00:45.170
It's amazing on Amazon.
01:00:45.329 --> 01:00:46.690
And also and in two languages.
01:00:46.930 --> 01:00:47.410
Two languages.
01:00:48.930 --> 01:00:49.809
We translate everything.
01:00:49.970 --> 01:00:50.850
Because this is what we do.
01:00:50.930 --> 01:00:51.490
This is amazing.
01:00:51.650 --> 01:00:52.690
I'm a bilingual practice.
01:00:52.850 --> 01:00:53.250
I love that.
01:00:53.410 --> 01:00:55.170
And then we can't wait for your second book.
01:00:55.329 --> 01:01:03.329
Go find Kimberly online and go visit the Cunningham Clinic because you guys, I don't promote things in people and businesses that I don't truly believe in.
01:01:03.410 --> 01:01:10.850
And I have started started my journey with her recently, but I will tell you the way they make you feel seen and heard and not broken, right?
01:01:10.930 --> 01:01:11.570
That's huge.
01:01:11.730 --> 01:01:12.690
Like, not broken.
01:01:12.769 --> 01:01:15.010
I felt for years that I was broken and that I was fighting my body.
01:01:15.090 --> 01:01:15.809
I think I told you that.
01:01:15.890 --> 01:01:18.850
Like I've just been fighting my body since I got my period, basically.
01:01:19.010 --> 01:01:21.250
And we learned a lot of things about me as to why.
01:01:21.329 --> 01:01:24.530
And I was actually fighting my body in some ways that I didn't have to.
01:01:24.690 --> 01:01:27.730
So if you want to be fixed, go to Cunningham Clinic.
01:01:27.809 --> 01:01:28.769
Ooh, there you go.
01:01:28.930 --> 01:01:29.250
There you go.
01:01:29.410 --> 01:01:30.210
It's a little ad for you.
01:01:30.370 --> 01:01:32.130
All right, that does it for OnlyFounders today.
01:01:32.210 --> 01:01:32.930
Thank you for joining us.
01:01:33.090 --> 01:01:34.370
We'll see you next time.