OFFSCREEN with Jillian and Sophia
OFFSCREEN with Jillian and Sophia
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Episode 20: Does Celebrity Sell in the Age of Authenticity with Sarah Baldino

00:48:04
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SOBRE ESTE EPISÓDIO

Sarah Baldino, marketing buff, joins Jillian and Sophia to discuss how the role of celebrities in the consumer market has shifted dramatically in recent years, from endorsements to brand deals to entrepreneurial ventures. Instagram and its influencers have created a whole new celebrity arena it seems, and mainstream media wants a slice for itself. But after a year like 2020, normal people are now more aware than ever of the luxuries celebrities flaunt. In the economy’s current state, will celebrities continue to peddle their fit teas and makeup lines, or will the consumer demand for authenticity get in the way?

Created and Produced by Jillian Chilingerian and Sophia Badalian. Artwork by Mike De Angelis. Music Produced by Stoic For reviews and playlists check us out on offscreen.weebly.com Follow us: @offscreenwithjillandsoph @sarahbaldino @Jillianchilingerian @sophia.badalian

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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