SOBRE ESTE EPISÓDIO
Shopify keeps telling you a new theme version is available, but should you actually update? Leighton and Patrick break down when to update your Shopify theme, when to switch to a new one, and when leaving it alone is the smarter (and cheaper) move.
Links Mentioned
- Shopify Theme Store: https://themes.shopify.com
- Ilana's JSON-LD for SEO (structured data app): https://apps.shopify.com/json-ld-for-seo
- Theme Updater & Backups by Out of the Sandbox: https://apps.shopify.com/theme-updater-by-out-of-the-sandbox
- Google PageSpeed Insights: https://pagespeed.web.dev
Chapters
- 0:00 Intro
- 0:29 Adjust or start over?
- 2:21 Two real client examples
- 3:59 Cost, effort & maintainability
- 6:31 Where store owners should start
- 10:29 Custom work traps
- 11:58 Speed & SEO surprises
- 13:52 Protecting your nav & links
- 16:42 What if your traffic tanks?
- 19:21 The cost of playing it safe
- 20:25 How to approach the decision
- 21:51 The Online Store 2.0 cutoff
- 24:03 Finding the right theme
- 27:22 Testing before you commit
- 29:59 To update or not to update?
- 33:18 Wrapping Up
Book a Call
- Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
- Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast
Work With Us
- Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
- Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io
You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
Inglês
Estados Unidos da América
TRANSCRIÇÃO 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
PESQUISAR EPISÓDIOS PASSADOS
Pesquisar episódios anteriores de Off the Record Ecommerce.
OUTROS EPISÓDIOS NESTE PODCAST
Many Shopify sellers have no idea whether their Google Ads are actually making money. Patrick Rice breaks down the numbers that tell you the truth, why a 10x ROAS can still lose you money, and how to know your ad manager is doing a good job even if you never open the dashboard yourself.
Links Ment…
"What apps should I use on my Shopify store?" is a question we hear all the time. Leighton and Patrick break down how to decide between a Shopify app and custom development, the trade-offs of each, and the apps they install on almost every store, from reviews and subscriptions to CRO, SEO, and inde…
Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch.
Links Mentioned
Microsoft…
Everyone wants to increase their AOV (Average Order Value), but it's not always clear how. Leighton and Patrick break down what actually moves AOV in the right direction: free shipping thresholds with dynamic progress bars, relevant cart cross-sells, frequently bought together widgets, build-your-o…
Aviso: O podcast e a arte incorporada nesta página são de Leighton Taylor & Patrick Rice, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
