SOBRE ESTE EPISÓDIO
“It is so incredibly easy to not drive incremental results the week of Black Friday.”
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning.
Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn’t truly incremental. Also, AG1’s new gummy launch steps up, and so does its cannibalization risk.
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Motion
https://9ops.co/motion-runneth
NeonPixel
Haus
Richpanel
https://9ops.co/richpanel-mops
Aftersell
https://9ops.co/aftersell-mops
Proppel
Operators Newsletter
Inglês
Estados Unidos da América
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PESQUISAR EPISÓDIOS PASSADOS
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OUTROS EPISÓDIOS NESTE PODCAST
How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?
Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack how ecommerce brands raise AOV. Four levers make t…
What changes when a single marketer creates as much value as an entire department?
Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to explain why he built Runneth, an AI agent meant to eventually replace Motion’s o…
“Don’t let perfect measurement get in the way of good marketing”
How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently?
Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) share how holiday marketin…
“I just don’t hear a lot of good reasons why this can’t be automated”.
Can an algorithm allocate ad budget better than a human media buyer?
Olivia Kory (CMO & Strategy Officer, Haus) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack incrementality test…
Aviso: O podcast e a arte incorporada nesta página são de Cody Plofker, Connor MacDonald, and Connor Rolain, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
EDITAR
Obrigado por ajudar a manter a base de dados dos podcasts atualizada.
