SOBRE ESTE EPISÓDIO
IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, "AI Strategy for Sales and Marketing". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.
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Estados Unidos da América
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IN CLEAR FOCUS: Our guest this week, Melissa Swift, author of "Effective: How to Do Great Work in a Fast-Changing World," explores the modern reality of work intensification. Discover why today's workplace mirrors the early Industrial Revolution and how the "curse of competence" impacts top perform…
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