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Jay Williams and Kristin Chylak join Jim Flynn and Leslie Castillo to discuss why understanding insurance fundamentals is critical for marketing success in the insurance industry. From decoding industry jargon to navigating the insurance life cycle and key financial metrics, this episode explores h…
Kathryn Smith, Managing Director of Marketing at Jencap, joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their st…
Richard Look, President of Vertibrands, joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what toda…
Andy Crestodina, Co-Founder and CMO of Orbit Media, joins Jim Flynn and Leslie Castillo to explore how AI can transform the way marketers understand brand perception and analyze competitors. Tune in to learn how to leverage AI to refine your brand strategy and stay ahead of the competition.
Lisa Kuzmar, Senior Vice President of Marketing at Amwins, joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging…
Aviso: O podcast e a arte incorporada nesta página são de IMCA - Insurance Marketing and Communications Association, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.