SOBRE ESTE EPISÓDIO
In this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness. Together, they discuss the move from cookie-based targeting to contextual understanding, why interest, intent and emotion are becoming critical marketing signals, and how advances in AI could help brands better understand culture, content and consumer behaviour without relying on personal data.
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Estados Unidos da América
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Aviso: O podcast e a arte incorporada nesta página são de Kantar & Saïd Business School, Oxford University, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.
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