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Developing a Plan For Success

There are a very few jobs where it is possible to have a rewarding career making half-naked people sweaty and the position of group fitness instructor is one of them. One of the great things about being a group fitness instructor is that you get out of it what you put into it, the fitness industry …

Becoming a Master Trainer

"Master trainer" is a designation given to fitness professionals who educate their peers. Master trainers may lead a day-long workshop on how to use a specific piece of equipment; teach a multi-day certification program; or teach conference sessions on how to apply the latest research to clients' e…
Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, dur…

Sergeant Ken Weichert

There are numerous fitness industry brands that are instantly recognizable—both products and services. Being first to market creates a unique brand identity. A fitness professional who can curate specific brand identity for his or her method of exercise, like Johnny G, for example, has a distinct a…
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