SOBRE ESTE EPISÓDIO
Joanne Smith of Pillar9 and Francois Rank of 2BFrank discuss the role of Public Relations and Strategic Reputation Management in the contemporary business context. In this episode they explore why what they do is vital to businesses and brands and how it has evolved from simply churning out press releases to building and forming relationships in order to better position companies to be more resilient in crisis.
Inglês
Estados Unidos da América
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On this episode of Echoes & Influence, we speak with Tokiso Molefe, a seasoned communications professional and digital strategist, about the rapid pace of change driven by AI in the communications space — and the ethical questions around advising clients and billing for AI‑enhanced services.
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