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In this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted. We get into the volume of pitches journalists receive, why even strong responses don’t always make it into a story, and how Kris Ann decides who to work wi…
Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great Flattening, and PR pitches are not immune. In this solo episode, Britt breaks down why…
Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key takeaways from their 2026 State of the Media rep…
If you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a click, and that number is only going up as AI answers replace the ones people used to find on your site. Rand Fishkin, CEO of SparkToro and…
Aviso: O podcast e a arte incorporada nesta página são de Britt Klontz, que é propriedade de seu proprietário e não é afiliado ou endossado por Listen Notes, Inc.