Why This CMO Measures Events by Conversations, Not Leads

Justin Racine, chief digital officer at Geriatric Medical & Surgical Supply, joins CX Decoded to explain why B2B buyers are more emotional than the industry assumes — and why fixing employee experience matters just as much as fixing the customer journey.

Sanity CEO and co-founder Magnus Hillestad joins CX Decoded to argue that content management has been solving the wrong problem for years — treating content as a marketing asset instead of core business infrastructure. He explains why real-time, machine-readable content is now a prerequisite for A…

Dexian CMO Kip Havel joins CX Decoded to talk about the expanding scope of the marketing job — from rebrand strategy to AI skepticism to why customer feedback nobody asked for is often the most valuable data a company has.

Brinks Home chief customer officer Veronica Moturi joins CX Decoded host Dom Nicastro to explain how a security and home automation company rebuilt its call center from the ground up. Moturi started as a customer service agent in 2012 and rose through retention and escalations before taking the CCO…