SOBRE ESTE EPISÓDIO
Most strategy failures do not begin with bad ideas. They begin earlier, when judgement collapses under pressure and premature commitment hardens into obligation.
In this episode, we examine why CFOs are structurally implicated in strategy failure — not because they “own” strategy, but because capital commitment is the point where uncertainty becomes irreversible. We explore why organisations often need crisis before they can change, how planning quietly displaces judgement, and why finance experiences the consequences first.
This is not a strategy talk for CFOs.
It is a strategy talk about why CFOs cannot escape strategy’s consequences.
CSOsandbox is a podcast for chief strategy officers, CEOs, CFOs, COOs and senior executives on how organisations build the intelligence and judgement to make better strategic decisions.
PHSANDL Podcast page: https://www.phsandl.com/podcasts
Each episode examines how strategy is actually made and remade in practice: reading market and competitive signals, testing assumptions, thinking seriously about the future without pretending to predict it, and turning analysis into commitments people can act on. Recurring themes include strategy execution, strategic planning, scenario thinking, decision rights, operating-model design, organisational learning and the use of AI in strategic analysis.
The focus is practical rather than theoretical: better strategic conversations, stronger judgement, clearer commitments, and the capacity to renew before circumstances force it.
Hosted by Dr Paul Hunter — author of The Seven Inconvenient Truths of Strategy and Corporate Strategy (Remastered), Volumes 1 and 2 (Routledge), co-author of The Corporation of the Future, former PwC partner, and founder of PH Strategy and Leadership.
For executives working where strategic outlook meets operating reality.
